the various ad delivery systems available today, Google's AdSense is by
far one of the largest. AdSense serves what are called 'contextual
ads'. That is, ads which fit in with the content of your site. Adding
AdSense to your site is very easy, but making any real money out of
AdSense is hard. over 80% of all website owners struggle to make $200 a
month with their site's advertising.
That's why this article is about creating a website that will make you
$200 from advertising. The truth is that you don't need a huge site to
do that. About 15 to 30 pages will do. You just need to know a few tips
But the best thing is, once you've created one website that will make
you this amount of money you can go ahead and create another and
another. Five such sites will give you $1000 a month... and so on.
This article focuses on advertising as, for most people, it's the
easiest way to start. But the same principle applies to any way of
making money on the web.
Of course, the first thing you need is a website. Then you need a topic
for that website and you need to write content that people will want
both to read and to return to. A key element of this strategy is the
'return visitor' factor. Once you have some content you now need to get
visitors to your site. To do this you need to get in-bound links. The
easiest way of doing this is to submit your site to directories such as
this one and include your links of relevance in the article.
Current SEO thinking suggests that to have a successful website you
need to spend about 25% of your time adding new and relevant content to
your site and about 75% of your time engaged in link-building and other
activities that will get your site noticed and will increase your
Now you have a successful website with content, in-coming links and
traffic, it's time to start making some money. The first thing to do is
to apply to Google's AdSense program as a publisher. This lets you get
the code that will put Google's Ads on your site. It used to be that
you were only allowed to place Google's ad code on your site and that
you could not use any other ad system. However, all that's changed so I
suggest that you also sign-up for the
Knotera ad network (they link five keywords in your text to pop-up ads) and to
Pay-per-Play Advertising (they play 5 second audio ads on your system) so you have three different ways of monetizing your pages.
Once you have your ads, you place them on your pages then you will need
to do some testing as to what's the best way to display the ads. You
will need to change the colours and placements as well as the ad
styles. For Google ads the best results are typically obtained when the
ads are blended into the text.
This is a key part of making decent money, as most publishers seem to
get only a 1% click-through rate on their sites. But with a little
effort and quite a lot of testing it's possible to get an 8% (or even
higher) click through rate.
None of this is easy. You need to keep building your site, keep
building the links back to your site and you need to play around with
your ads so that they are at their most effective. But all this really
does work! Within a few months you will be making $200 from your
site... Then it's on to the next site and the next one. And it becomes
easier with each website that you build.
If you are truly serious about making more money from AdSense ads, then I highly recommend that you check out Joel Comm's
Adsense Secrets 4.0.
For only $9.95 this is the best and most comprehensive guide available
to maximizing your AdSense profits. With this guide you will more than
make-up the small outlay in an afternoon (I increased my AdSense
earnings three-fold, for example!).
Making money from advertising on the internet isn't rocket science. But
it will take a little effort on your part. But if you are willing to
put in the time then you will reap the rewards.
About the Author
Dyfed Lloyd Evans runs the Celtnet Articles Database where you can freely post your own articles. He also authors the successful
Celtnet WebInfo eZine with information on SEO, internet marketing and tips.