When starting to do Internet video marketing it's essential to learn the
main elements which will help you to achieve results quickly.
Here is a list of the most common mistakes people commit when creating
their own videos
1. Making them too long - People today have a very short attention span
and we should not expect them to spend 30 minutes viewing our video. In
fact, while many of the most successful videos are 2 - 5 minutes long it's
recommended that you try to create very short videos which are less than 50
seconds long.
Quite a few very successful videos on Online Video Sites have been
approximately 30 seconds long. This highlights the very short attention span
people have. Therefore, if your video is short and effective, it's more
likely to be viewed than a very long video.
2. No clear introduction - Your video should have a clear introduction
telling people what the rest of the video will be about. Try to make the
first 10 seconds of the video compelling and interesting, otherwise viewers
won't watch the whole video.
3. Not providing valuable information in the video - Most Internet users
do not spend time online just because they want to buy something, but rather
to find valuable information. Therefore your videos should provide valuable
insights to your target market. Internet videos should not be considered the
same way as traditional advertising. Spend time doing your research and
discovering the biggest problem your market has - then provide them with
information concerning that problem.
Use the video as a way of getting peoples' attention and send your
viewers to a website where they can learn more about you and your services.
4. Creating videos that are too serious - Many of the most successful
YouTube videos are humorous. Whichever type of video you're creating, make
it your intention to integrate humor into it. If your videos are not funny
or a bit humorous you will lose many viewers.
5. Expecting instant results - Like with all web 2.0 marketing achieving
will take some time, therefore do not expect quick results when creating
your online videos and posting them to Internet video marketing websites.
The good news is that YouTube will host your video for free, so the only
thing you will need to do is to create new videos and post them.
With most of your videos it will take time to achieve results. However,
when you're consistent and focus on creating more videos, eventually you
will achieve success. I hope that these steps will help you to achieve great
success with online videos. Internet Video Industry grows extremely fast,
and studying the basic elements behind a good online video can bring a lot
of success in the long run.
About the Author
Lasse Rouhiainen helps small business owners to promote themselves using
online video marketing strategies, tips and techniques. Go now to http://www.powerfulvideomarketing.com
to learn more.