Episode 8 - RTML w/ YTimes, Email Marketing, & Yahoo Success Story

Yahoo Stores use a programming language called RTML. They are the only platform to use this language and do not provide support for this language. At a time when nobody even understood what it was all about, Istvan Siposs, CEO of Ytimes, wrote his first book RTML 101. Since then, he has been writing additional books to help Yahoo Store Owners learn the art of RTML as well as help them learn the basic tips and tricks of the Yahoo Store. Istvan’s latest book covers everything you need to know to customize your Yahoo Store Checkout and can be found by clicking here

Ron Pereira, CEO, Top Right discusses the challenges that many Yahoo Store owners face when it comes to marketing their customers via email. It costs you quite a bit of money to get the customer in your site and get them to become a customer, let’s bring them back and make them a lifetime customer!

Tom DaPrato, President of Ahl DaPrato, LLC, started his first Yahoo Store in 2002 with his partner Jay Ahl. Since then, they have grown to seven niche internet stores. Tom shares his experience with Yahoo Stores and his important tips for success. Tom will be joining us in July for Part 2.
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