Choosing a good domain name is crucial to the
success or failure of your business. You may wonder how something so
small and slight could have an impact on your business, but the best
way to compare this is to think about how important location is to an
offline business? If you do not have a good location, you are likely
not going to get many visitors. The same holds true for a good domain
name as well.
Here, you will discover the six qualities that a good domain name must have to ensure maximum success.
A good domain name must be memorable. Yes, we have the option of book marking a site that we enjoy; however, the hard truth is that many
people do not take advantage of book marking. Therefore, it is necessary
to ensure that your domain name is one that is easy to remember and
makes an impact. It should be easy, memorable, and straight forward.
Avoid complexity and it is usually a good idea to avoid initials in
most cases. The only exception to this rule would be if the letters
represented the website name or business and was still easy to remember.
2.) Short and Sweet
Twenty characters is the maximum that you should use for a good domain
name, ten is even better. A long and complicated domain name is not
going to help you. Your best bet is to keep it short and sweet. A great
domain name is less than ten characters; a good domain name is less
than twenty characters. A bad domain name goes over twenty characters.
3.) Be Choosy On Your Extension
There are several domain extensions available to you such as .com,
.net, .org, .tv, .info, .gov and so on. However, some of these work
better than others and are more memorable at the same time. It is
important to understand that some extensions also have restrictions
such as .gov is reserved specifically for government websites. The .com
domain name extension is the best by far, because it is the most widely
The .net extension is the second best, but be prepared most people will
type .com before they will .net if they cannot remember which extension
you use. The type of extension you use might also have a bearing on the
type of website. Some people have come to expect certain things when a
particular extension. For example, .org is typically used by
not-for-profit organization and educational websites. The .info
extensions are generally used for informational websites.
4.) Spelling Means Everything
Having a difficult to spell domain name could cause you some trouble.
Again, many do not even make use of bookmarks; therefore, if your
domain name is hard to spell, they may end up at a competitor's
website. A good domain name contains only words that are easy to
pronounce, have a good combination of words or letters that are used in
every day language, and does not contain foreign words that may be
difficult to non-native speakers.
5.) Tells a Story
A good domain name should be descriptive and tell a story. In other
words, when your visitors, customers, or potential customers see your
domain name they should instantly be able to tell what they are going
to find. For instance, if it is your business, a business name is good.
6.) Avoid Fancy Symbols
It is never a good idea to use numbers or hyphens within your domain
name. Even if your domain name is memorable, many people will not pay
attention to the symbols, which could lead them to someone else's
About the Author
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Joseph Nyamache has the worst domain name. Learn not to make the same mistakes at
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