Visit msnbc.com for Breaking News, World News, and News about the Economy
My name is Shawna Seigel, and I am the founder and owner of 1 Choice 4 Your Store. We offer solutions for
Yahoo! Store owners to assist them with their online store and help them to build, expand, and succeed.
Eleven years ago, I began building web pages. I had previously worked as a Cosmetologist, but due to unfortunate circumstances could no longer work a position that required me to stand on my feet from 8 to 12 hours a day.
Web design was the next logical step; I could still use my creative side and be able to communicate with customers. I started classes at the local community college. Unfortunately, I learned rather quickly that any high school graduate could make a web site (and usually did not charge much for their services).
I knew I wanted to be involved with computers. I could foresee the future in that computers would inevitably become more and more involved in our daily lives. I studied for my Microsoft Certification and opened my first
Yahoo! Store selling software (Microsoft, Adobe, Corel, etc).
As sales picked up, I knew it was time to invest money back into my business, and the first step was a new design. The basic
Yahoo! Store was nice but it did not have the professional look and feel I wanted to portray to my customers. My store was also seriously lacking optimization for the search engines. I went to a very popular
Yahoo! Store Design Company who told me it would cost over $4,000 to create and install a simple design ($6,000 if I wanted SOME optimization). You see,
Yahoo! is the only company using a very complicated language called RTML, however, they do not have documentation on it, nor do the support it. There are only a handful of programmers out there who understand the art of RTML, yet they charge top dollar. I have the skills. I certainly could not afford that type of money being a single mother running my store out of my living room. It took me over two years to finally understand this interesting language known as RTML.
Once my first store was completed, I quickly designed and optimized a second store focusing on a totally different product. Then a third store. I spent time researching every tiny detail that went into running a
Yahoo! store. Although there was good information out there, none of it was specific to the
Yahoo! Store Owner. I often wondered how long it would have taken me to learn everything I now know if I was still working a day job.
That is when I was contacted by another work-at-home mother who asked me to work on her site as well. Which led to another and another and another. That is when the idea came to me, there are other
Yahoo! Store Owners like me that needed specific answers to running their Yahoo! store. They needed one place to go for information on getting more traffic, making their site look more professional, merchant companies, affiliate programs, press releases, and so much more. Since you are already acting as Secretary, Customer Service, Bookkeeper, Shipping Manager, Marketing Director, and Complaint Department, you have your hands full. So I decided to share my experiences and skills to help other
Yahoo! Store Owners and 1 Choice 4 YStore was born.
Soon after, business was booming. 70% of our business was coming in from
referrals and return customers (that number is still the same today!)
and it was time to hire help. I searched for like minded individuals who
could provide a specialty to my customers. Graphic Design, SEO,
Marketing, Writing, etc. Today I am thankful to have several work at home
moms and dads across the US working with 1 Choice 4 Your Store and
Yahoo! Store Owners (including my own mother who joined us in June of
Since we started helping other
Yahoo! Store Owners, we have had the pride and pleasure to watch their sales increase by 200% to upwards of 500%.
**Update** We now have an office where we have 15 employees in addition to our work-at-home moms and dads. But our core business value is to keep our costs low so we can help our clients with their own business.
Take a look at our
you will see that we do not sacrifice quality. We will continue to be
very cost conscious in order to pass on our lower overhead costs to you.
My goal is to consistently provide
Yahoo! Store Owners with 2 options; the Do-It-Yourself (FREE) option or have us help you.
I look forward to working with you and remember that you can contact us at any time with questions you may have!
(Formally Shawna Fennell but, I got married on the Fourth of July!)
Click To See Pictures