Marketing requires the proper allocation of your time. With new product
launches, we find ourselves continually researching, recreating and
redirecting our marketing efforts.
With the constant change associated with internet marketing it's
advisable to recognize the need to concentrate our efforts on those
actions which have the greatest impact on our sales.
How do we best invest our time to maximize our sales? First let's
separate the 'primary' functions of the businesses into 2 major
In order to make money online, marketing will be the key. These efforts
take time, focus, and creativity. The 'copy' within our websites (our
sales page), landing pages (building a list is essential for our
business growth), emails (nurturing our list), and traffic generation
(PPC, article marketing, press releases, blogging,etc.) sets us apart
from the pack. This area requires quite understandably, the greatest
amount of our time. It is the stimulus that initiates our customers to
take interest (opt-in) and/or action (purchase/sales). Due to the ever
changing nature of internet marketing our efforts are constantly being
revised and redirected in accordance to which product(s) we choose to
Site hosting, split testing, conversion tracking, software integration,
and HTML coding are integral parts of any internet marketing strategy,
yet they do not require much change once they're set up. Due to this
they can be systematically organized thereby reducing the amount of
time and attention we spend with them
Being marketing is our bread and butter, it is imperative that we
either delegate or effectively manage the technical aspects, allowing
generally no more than 10% of our time for such issues.
If you are technically savvy, congratulations for you are amongst the
minority. You'll probably be able to handle most of the technical
aspects of your online business. But spending more than 10% of your
time on technical issues doesn't make good economic sense if maximizing
your sales is important to you. Remember that these are merely the
'tools' we use to evaluate our selling process and transport our
marketing efforts. It is marketing that 'makes the sale'! We want to
control this process and not the other way around.
Hiring a webmaster would free us up to focus on marketing but this
option could be expensive. You will find that there are different
options available to you to best manage your business. In a nutshell,
the ability to manage your time correctly can make you or break you in
any internet marketing business. You need to prioritize your time
concentrating your daily efforts on the marketing aspects.
The route you take to coordinate your efforts in your affiliate
marketing business will of course, be a personal decision influenced,
by your talents, interests, and budget. But remember you want to concentrate on marketing.
About the Author
Philpott is an author and Internet entrepreneur based out of North
Carolina. For more information on succeeding in affiliate marketing and
to receive a free guide that demonstrates how to find both profitable
markets and products visit: http://affiliatequickstart.com