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April 2012 Yahoo Store News Part 2


Google Penguin Update - What it means and what to do if you have been penalized

Google Penguin UpdateWow what an exciting week for SEO lovers!

First, we know we were supposed to bring you part two of Long Tail Keywords. However, the news that came out this week was far too important to put off any longer.

We will cover part two of our series next Friday, May 4th.

Second, we will be covering the Google Algorithm Updates live this Monday, April 31st, on our radio show Ecom Experts. If you have specific questions or concerns you would like addressed, make sure to submit them early.

Third, if your site has been affected by these updates, do not panic. There is still hope and you can come back stronger than ever. I've added more information below.

Now let's get started with the updates!

Important Dates

March 10th Matt Cutts, from Google, announces during a live conference that Google is working on an "over-optimization" penalty that should be out in a few weeks or months.

Around April 19th Google released Panda 3.5. This update went after more low quality websites and was almost missed as most of us were still discussing the pending "over-optimization penalty" update we were warned about.

April 24th Google makes an announcement on their blog. There is a new major algorithm change with a brand new name... Penguin.

What is the Google Penguin Update?

Is this the over-optimization penalty we have all been holding our breath for? According to Google's blog,

"In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."

However, Danny Sullivan from Search Engine Land reported, the over-optimization penalty comment was meant to be more focused on sites that participate in webspam. Looks like the two are related.

It's extremely important to note the following from Google's Blog:

"Although they are no longer causing it webspam and now calling it “White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings."

How do you know if this change has hit you?

The easiest way to find out is to check your traffic.
  • Have you lost significant traffic to your site in the last week?
  • Have you noticed a significant drop in traffic directly from Google?
  • Have you seen a significant increase in traffic?

What to do if you have been hit?

First, take a good HARD look at your website. This can be very difficult to do. We all want to believe that our baby is innocent. We all want to believe that our baby is perfect. Make sure that you are not spamming. Ask yourself one simple question, "If Google didn't exist, is there anything on my site that I wouldn't have put there?"

Second, head over to Google Webmaster Tools. Has Google tried to forewarn you that potential problems exist? It's time to clear those up right now.

No New Messages

Third, if you absolutely believe that there is no way your website should have been hit... Google has a form where you can send in your feedback. HOWEVER

**Warning** Do NOT fill out this form unless you are absolutely sure that your website does not participate in anything that would be considered webspam. If you are unsure what webspam is, find out FIRST.

The last thing you want to do is send a spammy page to Google and say, "Look at ME!"

Can 1 Choice Help?

If you are unsure if your website comes across as spammy or if you have been hit by the recent updates, we can help you in the following ways:
   a. You can submit your site for a free 5-10 minute video SEO Site Review
   b. You can join our SEO consulting program for one month or 10 and we will work together to get you back on track.
   c.  You can join our LOCK Program for SEO where we help you build up White Hat SEO for your website.

I hope I gave you plenty of reading for the weekend and hope that you will join me for the live discussion on Monday at 6:00 PM Eastern on our show Ecom Experts.

**Update**Listen to the replay of Google Penguin Update, Negative SEO, and Link Warnings on Ecom Experts.

Until then, have a wonderful weekend and I will talk to you soon!


Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July in 2010!) Click To See Pictures

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L.O.C.K. Method for SEO - This is the program for busy store owners! You get monthly reports, one hour meetings each month with Shawna, and we will work on building your SEO too!

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Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Google Penguin Update, Negative SEO, and Link Warnings
Air Date: May 1, 2012, 2012

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.
How Much Would You Save if Someone Else Did Your Shipping?
Air Date: April 24, 2012, 2012

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.
Are You Using LinkedIn to Build Your Business?
Air Date: April 17, 2012, 2012

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.
Storage Locker Auctions for Fun and Profit
Air Date: April 10, 2012, 2012

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?
Behavioral Targeting
Air Date: April 3, 2012, 2012

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.
Social SEO Strategies; Combating Content Theft; Ways for Writing Great Content
Air Date: March 27, 2012, 2012

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.
The Power of Habits – Are They Destroying Your Business?
Air Date: March 13, 2012, 2012

The Power of Habits – Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially.
SmartSourcing: Identifying and Selecting Products That Sell!
Air Date: March 5, 2012, 2012

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling? Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in.
Google Panda 3.3 Updates
Air Date: February 28, 2012, 2012

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.

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April 2012 Yahoo Store News Part 2

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