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April 2013 Yahoo Store News


Shopper Approved and Google – Your new Strategic Partners – Coming Next Week to 1Choice!

As an online merchant, you need every advantage you can get in order to stay competitive. That's why we were so excited when we learned about Shopper Approved from Trust Guard!

Shopper Approved is a leading customer rating and review service that automatically turns your customer ratings and reviews into more traffic and sales for your business.

Shopper Approved

If there was ever a silver bullet for e-commerce, Shopper Approved would be it. Here's why...

  • Shopper Approved 'Triple Syndicates' your ratings and reviews directly into Google Free Search, Google Adwords, and Google Shopping – on both desktop and mobile devices. These ratings and reviews have 5-Star images next to them IN GOOGLE, which makes your listings pop out on the page and instantly boosts your click-through rate.

  • Shopper Approved has an Official Content License Agreement with Google, which means that your ratings and reviews are updated faster and you can submit additional information to Google to enhance your online reputation.

  • Shopper Approved collects up to 70x more ratings and reviews than the competition. Most rating and review services collect ratings and reviews from between 0.5% - 2% of their client's customers, but Shopper Approved collects over 40% for the same number of orders.

  • Other review services put your competitors ads directly on your companies certificate, or even worse, offer bribes and incentives to get your customers to leave feedback, but Shopper Approved only promotes your business to your clients.

  • Shopper Approved is extremely affordable. Plus, they give you the ability to prove that they can deliver results before you ever pay for the service.
If you were to sign up for Shopper Approved on their website, they would give you a standard 30 day free trial, but we've negotiated a 60-day free trial for all 1Choice clients, with no credit card necessary. We want you to have enough time to test this on your website before having to pay.

Plus, we'll even add Shopper Approved to your website for you for free! (a $50 value)

Shopper Approved estimates that their average client receives between a 10-20% permanent boost in sales after the first few months.

From all my research, Shopper Approved is miles ahead of the pack. They have the most effective system, the have the best brand, they have official Google connections, and they have the best pricing model.

And, as a 1Choice client you can try it for 60 days, completely risk-free AND we'll install it for you for free!

This offer will be available NEXT WEEK for all 1Choice clients, so keep an eye out for our official announcement.

P.S. If you're still not convinced that Shopper Approved is an absolute 'must-have' for your business, they also give you a Triple Your Money Back Guarantee. I've never seen any other company have the guts to do this - that's how confident they are they they will help you improve your traffic and sales.


Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but I got married on the Fourth of July in 2010!) Click To See Pictures

New Services

Group Coaching

- Meet with us weekly and learn how to create more traffic, sales, and conversions for your webiste!

SEO Consulting

- Along with monthly reports, work directly with Shawna as she provides you a step by step plan each month for increasing sales and conversions.

L.O.C.K. Method for SEO

- This is the program for busy store owners! You get monthly reports, one hour meetings each month with Shawna, and we will work on building your SEO too!

Featured Video Tutorial
This tutorial is from our weekly Group Coaching Meeting and will walk you through step by step on how to create a custom 404 error page for your Yahoo Ecommerce Store.

The link that we use as a reference can be found by going to:


Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Google Update Penguin 2.0 Spam-Fighting
Air Date: May 28, 2020

Google Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the hardest?
Selling to Women – The Secret for Getting More Sales?
Air Date: May 21, 2020

Selling to Women – The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That’s a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women.
Google Warns Big Updates Are on the Way
Air Date:May 14, 2013

Matt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene discuss how these big changes on the way and how these changes could affect your rankings.
Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate
Air Date: May 7, 2021

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate as The Senate sided with traditional retailers and state and local governments passing a bill that would widely subject online shopping – for many a largely tax-free frontier – to state sales taxes. Mark Levine, the Chief Executive Officer of BubbleFAST offers his thoughts.
Ecommerce Search Engine Optimization
Air Date: April 30, 2021

Shawna interviews Joe Palko about Ecommerce Search Engine Optimization. He started his first online store in 1994 and then in 2001 helped to start-up Solid Cactus. In 2009 they sold Solid Cactus to Web.com and he joined 3dCart in 2011.
Kick Ass Social Commerce for Entrepreneurs
Air Date: April 23, 2021

Kick Ass Social Commerce for Entrepreneurs as Shawna welcomes back John Lawson AKA ColderIce to share some awesome tips on ecommerce, social commerce, and much more! we also discuss his upcoming book Kick Ass Social Commerce for ePreneurs due out in March of 2014.
Increase Sales with Affiliate Marketing ; How Affiliates Can Help You Increase Sales
Air Date: April 16, 2021

Increase Sales with Affiliate Marketing as Shawna discusses how affiliates can help you increase sales with Shawn Collins, co-founder of Affiliate Summit affiliate marketing conference, Co-Editor-in-Chief of FeedFront Magazine and author of Successful Affiliate Marketing for Merchants.
Search Issues Anyone in eCommerce Should Know About: PageRank, Canonical Tags and Content
Air Date: April 9, 2021

Search Issues Anyone in eCommerce Should Know About as Shawna and Rene discuss What is Page Rank and does it matter? What are Canonical Tags and do they matter? What are the essentials you need for SEO? How long does content marketing take to go into effect?
Will Googles Next Algorithm Downgrade Poor E-Commerce Merchants?
Air Date: April 2, 2021

Google reportedly will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Plus, Shawna and Rene go over SEO issues including Google Penguin and Panda Updates and more.

1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

April 2013 Yahoo Store News

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