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April 2010 Yahoo Store News Part 2

Welcome

Yahoo Store Floating Shopping Cart Settings Revisited

ALERTFor today’s newsletter I had planned on writing about my personal Zappos experience. Along the way, something else happened that I felt was way more important and here we are right now.

The Yahoo Store Floating Shopping Cart was officially released March 30th with an announcement from the Yahoo Store Blog.

When this new toy came out, we were pretty excited. Yahoo Store Owners have waited a long time for this feature. Of course, there were some issues with the new cart. This browser showed the cart one way, another browser showed the cart another way, this version of IE showed the floating cart all jacked up, and so forth.

Things are settling down now and the floating cart looks amazing with a few extra tweaks.

Well, at least I thought so until this morning.



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I was online testing a few things out when I came across a Yahoo Store that was using the Floating Shopping Cart.

When you add an item to the cart, it was set up to add the item to the floating cart and not the check out page.

Suddenly there is a big nasty message on my screen!

Close everything out and guess what? The floating cart states nothing is in the cart. Go to the checkout page and there is my item. Very confusing and not giving me that warm and fuzzy feeling that I need to pull out my credit card information.

If you were a customer, what would you do? RUN!!!


Dont Buy Here

Then I really got scared…

What has Yahoo done?

If they are using Adobe Flash for the Yahoo Store Cart… will people shopping on iPhone’s or iPad's not be able to buy from us?

*Side Note* iPhone is now the number 2 Smartphone used today. The iPad has already been sold to over a million people with the 3g version being released today. Neither the iPad nor the iPhone supports Flash.

I hop on my iPad and head to a Yahoo Store for testing – Thank goodness! Yahoo thought of that. No flash… no problem. Good!

But, what about the problem I had? How can store owners avoid this problem and avoid losing sales in the future?

Well, that part is easy.

Head on over to your Floating Shopping Cart settings and make one small change:

Go to your Global Settings and look under Floating Cart Settings. You will see the Add-to-Cart Action, choose "Takes Customer to Checkout." Click Save. Click Publish. Done.

Floating Cart Revisited

Have your customer always go to the checkout page first – Don’t lose the sale.

Is this set in stone for every single store out there no matter what?

Come on guys, you know me better than that. You have to test test test.

My testing shows that I do not want to lose one single sale because of some stupid Flash issue. My testing shows I want them to go to the cart and finish the check out process so I don’t lose the sale.

You tell me, what does your testing show?



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Sincerely,

Shawna Fennell


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P.S.

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Featured Video Tutorial
Want a floating shopping cart for your Yahoo Store? No problem! Learn how to install the floating shopping cart into your store today!





Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: May 11, 2010

Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise. Air Date: May 3, 2010

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy and consulting. They discuss the advantages for Ecommerce to use social media and which platforms they should use. Air Date: April 26, 2010

Shawna and Rene take on several ecommerce sites through a site clinic. including a website that offers Glass Paperweights for Displaying Images, Artwork, and Crafts called PhotoWeights , and a sporting goods site called BuySportsStuff.com. Air Date: April 19, 2010

John Lawson AKA ColderIce recaps Ecommerce Summit 2010, plus tells us why Social Media for Business SUCKS!! They do discuss some social media tools that they have come across for marketing purposes. Air Date: April 12, 2010

John Lawson AKA @Colderice and Dave White AKA @EbayAndBeyond join Shawna to preview the upcoming the Ecommerce Merchants Trade Association Ecommerce Summit 2010 in Las Vegas. Air Date: April 5, 2010

Rob Snell is the author of Yahoo Small Business for Dummies, popular conference speaker, and very successful Yahoo Store Owner. He will be discusses Spring Cleaning for Your Yahoo Store – 7 things you might want to clean or dust off. Air Date: March 29, 2010

Ecommerce Q and A as Shawna and Rene discuss listener questions on using capture on the credit card versus charging immediately, chargebacks, canonical links, copyrights plus some quick site reviews. Air Date: March 15, 2010

How Do You Use Twitter For Business? When it comes to Twitter, business owners ask the same questions:Should I use my name or my business name? Should I put a picture of myself or use my logo? Should I talk about myself or should I just talk about business? How should I set up my account? What keywords should I use? Shawna answers those questions. Air Date: March 8, 2010

Michael Whitaker from Monitus.com offers up some Analytics or Optimization Tips as he helps us with one of the most critical aspects of your business in understanding what your customers are doing once they reach your website. Air Date: March 1, 2010

Neal Flowers of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy, answers questions on building online trust. Shawna also reveals some major announcements following her birthday celebration over the weekend, including a quick NewLifeEvent Recap. Special Pricing For 1 Choice Customers Air Date: February 22, 2010

Shawna conducts another end of month ecommerce q and a, and she answers questions on PPC, website design updates, shopping carts, and search engine marketing resources. We also get a quick preview of the upcoming New Life Event. Air Date: February 15, 2010

Conversion Rate Optimization or CRO. What is it? How do you do it? Where do you start? Hiconversion CEO Zee Aganovic, a serial software technology entrepreneur interested in all things related to use of technology in online marketing, tells us all about it. Air Date: February 8, 2010

Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more.


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April 2010 Yahoo Store News Part 2

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