Yahoo Store Floating Shopping Cart Settings Revisited
 For today’s newsletter I had planned on writing about my personal
Zappos experience. Along the way, something else happened that I felt
was way more important and here we are right now.
The Yahoo Store Floating Shopping Cart was officially
released March 30th with an
announcement from the Yahoo Store Blog.
When this new toy came out, we were pretty excited. Yahoo
Store Owners have waited a long time for this feature. Of course, there were
some issues with the new cart. This browser showed the cart one way, another
browser showed the cart another way, this version of IE showed the floating cart
all jacked up, and so forth.
Things are settling down now and the
floating cart looks
amazing with a few extra tweaks.
Well, at least I thought so until this morning.
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I was online testing a few things out when I came across a
Yahoo Store that was using the
Floating Shopping Cart.
When you add an item to the cart, it was set up to add the
item to the floating cart and not the check out page.
Suddenly there is a big nasty message on my screen!
Close everything out and guess what? The
floating cart
states nothing is in the cart. Go to the checkout page and there is my item.
Very confusing and not giving me that warm and fuzzy feeling that I need to pull
out my credit card information.
If you were a customer, what would you do? RUN!!!
Then I really got scared…
What has Yahoo done?
If they are using Adobe Flash for the
Yahoo Store Cart… will people shopping on iPhone’s or iPad's not be able to buy
from us?
*Side Note* iPhone is now the number 2 Smartphone used
today. The iPad has already been sold to over a million people with the 3g
version being released today. Neither the iPad nor the iPhone supports Flash.
I hop on my iPad and head to a Yahoo Store for testing –
Thank goodness! Yahoo thought of that. No flash… no problem. Good!
But, what about the problem I had? How can store owners
avoid this problem and avoid losing sales in the future?
Well, that part is easy.
Head on over to your
Floating Shopping Cart settings and
make one small change:
Go to your Global Settings and look under Floating Cart Settings. You
will see the Add-to-Cart Action, choose "Takes Customer to Checkout." Click
Save. Click Publish. Done.
Have your customer always go to the checkout page first –
Don’t lose the sale.
Is this set in stone for every single store out there no
matter what?
Come on guys, you know me better than that. You have to
test test test.
My testing shows that I do not want to lose one single sale
because of some stupid Flash issue. My testing shows I want them to go to the
cart and finish the check out process so I don’t lose the sale.
You tell me, what does your testing show?
Sincerely,
Shawna Fennell
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