 | | The Art of Link Baiting by Moe Tamani | There aren't a lot of people who have
heard about link baiting. Perhaps they're thinking that the process can
be a little bit complicated. The truth is it's not. The logic is
actually pretty simple and very obvious. As the name implies, your main
reason for link baiting is to attract inbound links to the different
pages of your website.
Why do you have to pursue link baiting?
There are two good reasons why link baiting is an excellent technique.
First of all, it can improve the strength of your pages. The more
inbound links your webpage has, the stronger it will become. As you
know, search engines are attracted to webpages that are considered
strong. Hence, you will enjoy much better search engine rankings.
Second, you will be ranking not only on your targeted keywords or
phrases, but also in related terms. This is very important if you want
to improve your chances of being seen in search engines. For example,
if you are operating a website about acne treatments, then those who
are building websites that promote beauty and wellness. Thus, there's a
huge possibility that your webpages will show not only in the keyword
"acne treatments" but you may also show up for "beauty and wellness."
Keep in mind that besides ranking, you want traffic going to your site
for better sales conversion rate. Link baiting can help you achieve
that.
How do you perform link baiting?
Perhaps what you need to focus on right now is how to actually do link
baiting. After all, you already have a good idea as to the reason why
you need to do it. To help you out, here are some techniques that you
need to keep in mind:
1. Know what your Internet visitors want from you. You will never get
linked if you don't give them the kind of material that they are
currently looking for. Hence, with a little research, you will get to
know what appeals to them. For example, if you are developing a health
and wellness product, and you are hoping to get links from websites
operated or catering to mothers, you may like to develop a how-to
article on how they can save their cash by developing home-made
remedies.
2. Create the page that will be worth linking to. When you already have
an idea of what they're looking for, it's high time that you create
these pages. How do you do it? There are practically a lot of ways.
Articles still work very well to them, but you have to make sure that
they are highly engaging and very convenient to read. You can make use
of bullets and numbered lists to improve the overall look of your
articles. Other methods may include podcasts and videos. They add
variety to your linker's webpages and thus would definitely appeal to
them too. Ensure that you can provide as much options as you can for
linking. Think of YouTube. They have URLs and embed code.
3. Perform a test to your page. Before you officially launch the page,
you need to get a feel first if you're doing the right thing. The
easiest way is to allow your group of friends or family members to read
what you've done. Make sure that it's going to be their first time to
read your article, listen to your podcast, or watch the video. Observe
their reactions or, better yet, get feedbacks from them. Another trick
is to post your link to message boards and in groups. Normally, they
will be more than happy to provide you with the feedbacks that you
need. Ensure that you can take note of all those suggestions as they
can surely help you to enhance your page for link baiting.
4. Launch the page. The main difference between no. 3 and 4 is that
with the former you only have that one page. It's not being linked yet
to any of your webpage, such as to your homepage. When you're ready,
you can just add the link to your website. If you think that it's going
to attract a substantial number of people, you may always place the
link right at your homepage or navigation menu. If you have a blog
that's also constantly visited, you may add it too as a new post. You
can also add it in your resource page, but there's a huge possibility
that it may not be constantly visited.
Don't forget to also promote your webpage for link baiting in different
media centers. For example, you can write a press release with an
appropriate link going to this specific webpage. You also need to
monitor the performance of your page. How many are actually linking to
you? If you're not doing well, then you may need to do some
modifications.
About the Author
Moe Tamani is a Marketing expert with a leading Dallas SEO Services Company firm specializing in
organic seo.
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