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Home > News And Information > Newsletter > August/September 2006 Newsletter

August 2006 YStore News

Welcome

I love August hot nights in the summer, but then I realize we only have three months until the busiest shopping day of the year arrives.

With Christmas right around the corner, most store owners are wondering how they can prepare for the upcoming season. Your customers will be ready to shop, but is your store ready? Can potential customers find your store? Does your website appeal to your targeted customer? Do you have enough content on your site for your customers to make an informed decision about purchasing?

When shopping online, people want to feel secure. They want to know that the credit card information they provide to you will be safe. When a new store opens locally and we go to check it out, we get a feel of how the store is run just by taking a look around. Are the walls clean or is there dirt everywhere? Are the shelves dusted? Are the products located in boxes thrown about the room or are they arranged nice and neat? Does the person behind the counter make us feel safe? If the clerk is wearing a mask, we would walk out of the door immediately. When shopping online it really is no different.

Let's start with the walls. Is your site laid out nice and neat or are your products scattered about? What about the design of your site? Does it look thrown together without any structure? Can your customer immediately tell what kind of business you are running based upon your site? Think of your customer as window shopping. We want that customer to come inside, take a look around, and purchase from us. We can achieve this by offering our customers a professional looking site. We can entice our customers with cross-sells that will guide the customer to go down different aisles and pick up things that maybe they were not looking for (but we know they need).

Whether we shop at the local mall or online, the store needs to invite us in. Take a look at some of the larger retail sites online (Wal-Mart, Penny's, Target, etc). Look at their Frequently Asked Questions page. Look at their Return Policy. How difficult is it to find information on contacting the company? Does your site have this information as well? Continue to look through the web site of these larger companies. Often times you will find pages completely devoted to their security and privacy policy for the customer. These larger companies are not doing these pages just because they feel like it. Marketing research shows that customers will feel more secure shopping with these companies when the information is provided. Many times customers won't even read the information. They just want to see that this information is available for them.

Compare your site's informational pages with the big retailers. Will your customers feel as comfortable with you as they do shopping with the big boys? If not, refine these pages.

New Services

New Packages

Lot's of changes going on here at 1 Choice. Including 2 new packages that include quite a bit of features for your Yahoo! Store. Our premium package includes the following additions:

- Multiple Inset Table ~~$125.00~~ (INCLUDED) - Currently you are allowed to show 1 image and 1 inset image per page. If you need to show more images (ex. Colors, or styles) then the Multiple Insets will allow you to add up to 8 additional images.

- Dynamic Testimonials ~~$75.00~~ (INCLUDED) - Testimonials help to increase sales. They promote trust and show that people are buying from your store. Instead of your customers seeing the same testimonial on each page, they will see a new testimonial each time they go to a new page. Grab their attention and their order!

- Add multiple items to the shopping cart ~~$250.00~~ (INCLUDED) - With a single click your customers can add related items to their shopping cart instead of having to click on each item separately (For instance, if you are selling Bedding the sheets, the pillowcases, the comforter, etc. They will have the option to add one, two, or all items to their cart and only have to click add to cart one time.

- Shop By Price ~~$200.00~~ (INCLUDED) - Add a page for any price range and automatically it will fill up with items in that price range. Example, Gifts Under $50.00. We can create a drop down box your different price ranges as well.

- Shop By Brand ~~$200.00~~ (INCLUDED) - Add a page for any brand and automatically it will fill up with items in that match the brand. We can create a drop down box of your brands as well.

- View All

Make sure to check out or Complete SEO Package as well.

For our current customers, if you would like to upgrade your store, let us know via email and we will get started right away!

(You only pay the difference between the package price you have and the package you want to upgrade to.)

Yahoo! has made creating a Google Sitemap user friendly! We have step by step instructions on getting yours up immediately!

Google Sitemaps is an easy way to tell Google about all the pages on your site, which pages are most important to you, and when those pages change, for a smarter crawl and fresher search results.

Find out how Google sees your site
Google Sitemaps also answers questions you might have about how Google sees your site. For example, you can learn about errors (such as if we're having trouble crawling your pages) and statistics (such as what search queries return your site in the results). Read More

1 Choice 4 Class

We have started our online course called Yahoo! Store Editor 101. The main focus of this course is to help you move around within the Yahoo! Store Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class is short and sweet and we are now offering this course free of charge to our customers. All that we ask is that at the end of your course, provide us with some feedback. Was the course easy or too hard? Did we explain things in ways that made sense or were you lost? Let us know how we did! We are asking you to grade us! Send your comments to support@1c4y.com

What is REALLY exciting is that store owners can use the course for teaching new employees! Instead of spending days trying to teach them how to use the store while also trying to take orders, get out orders, and everything else you have to do....You can give them the URL and have them complete the course by themselves. We hope to save you hours of time it would take to train them.

The class URL is http://www.1choice4ystoreclass.com

Sign Up a new account and them email us for the Activation Key. Please put Activation Key in the subject of your email. We will also be creating a downloadable ebook format as well for this course as well as our other courses.

COMING SOON!!!!

Affiliate Program - Over 70% of our business is from return customers and referrals. Our return customers receive an additional 15% off our packages. We want to say thank you for your referrals as well! More details coming soon.
Online Poker Tournament - Do you love to play poker? How would you like to play for free and win 1 Choice Dollars that can be used for RTML, SEO, or Design?? Stay tuned as we set up a specific date and time for Store Owners ONLY to participate in a fun and exciting poker tournament online. Relax, have fun, meet other Store Owners and WIN!!
SEO Class - Our online SEO course is tailored for the Yahoo! Store Owner. Learn what it takes to get top rankings in the search engines.
HTML Class - Have you always wondered how to make small changes to your font for color or bold? Perhaps you wanted to add a link in your text. This class will not go over every detail of HTML but it is perfect for a store owner that wants to complete simple easy tasks using HTML.

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