| Welcome | |
This week has been quite exciting and with lots of news happening so let's
just dive right in! I have tried to separate each area but, here are some quick
links:
Google Makes Changes To Algorithm - Again
Google announced August 20th that they have
launched a change to their algorithm. When Google makes announcements, we listen!
This latest change will make it easier for people to find exactly what they are
looking for by providing more results from a relevant website. Instead of
showing two results from a particular website, they may show up to seven
results.
Google is trying out something new. As people begin typing their search queries, the results change as they type. This could mean bad news for store owners only optimized for long tail keywords. Make sure to review your analytics and see if you notice a big difference.
Google Purchases Like.com - It's Time To Get Ready
This purchase could become very interesting. Like.com is a shopping search company and has automated cross-matching system for clothing and other merchandise.
Some people believe that this is a clear sign that Google wants to improve
Google Shopping and provide better results for their users. As
CartCraze points out, it will be extremely important for store owners to
make sure they:
- Use unique product images to display their products
- Use product tagging with very detailed product descriptions
- Identify what is unique for each and every product.
Yahoo Results Now Come From Bing
I have heard from many store owners who relied on Yahoo! to bring traffic to their site that they are now seeing a major decrease in traffic to their stores. We have also seen other store owners see a major increase in traffic since Bing took over for Yahoo Search results.
Microsoft states in their blog that they expect to migrate adCenter sometime
this fall.
With the holidays just around the corner, now is the time to get ready to move
your PPC ads to adCenter. Start learning your way around and figure out how
everything works.
One thing to
be very careful of, make sure you understand exactly where your traffic is
coming from and where it is landing as well.
Brian Klais writes,
"On large retail sites, for every one landing page Bing produces organic
traffic for, Yahoo produces organic traffic for about 1.5 pages (while Google
produces traffic to about four pages, though Google is not the point of my
argument here). This differential gets compounded by the volume of
search traffic each engine sends to each of those landing pages: Yahoo sends
about 1.3 searchers for each one searcher Bing sends (while Google sends about
two searchers for each that Bing sends, though again, not the point of my
argument). The bottom line: Yahoo’s proven engine yield on a per-page basis has
been about twice (2x) that of Bing’s—as a result of higher volumes of
traffic to each landing page, and across greater quantity of landing pages
than Bing. This is a material algorithmic difference in engine yield!"
Google Changes Things Up For Back To School
Remember this different look for Father's Day? It's back again for Back to School Shopping!
**Important Statistics** - Coupon Codes
According to a
recent study, 17% of families with children in grades K-12 stated that 100%
of their purchases were influenced by bargains and coupons. In
another survey, 93% of consumers are still spending cautiously and 67% of
consumers are using some form of coupons. Whether they find those coupons in
their mailbox,
local newspaper, in store, or download from online.
Not giving your customers coupons? Coupon codes can make or break a sale -
57% of shoppers used a coupon code and said they would not have bought the
product unless they had the coupon code.
According to
Compete:
- Consumers with coupons spend more
- Coupons make customers happy
- Coupons increase customer loyalty
- Coupons are seen as a convenience
Need to learn how to create coupons in your Yahoo Store? Click here for our
Coupon Code Video Tutorial
When shopping online, 94% of online shoppers conduct research prior to making
a research and of those 61% always use search engines. What I found interesting,
the search engine use depends on what type of product they are buying. Do you
sell apparel? Only 12% of your shoppers will use search engines to find their
products.
Read More
Other interesting facts from
Marketing Charts:
- More than 80 million consumers use comparison shopping sites, with sites
including Cnet,
Bizrate, and
Yahoo Shopping attracting more than 20 million consumers each.
- Shoe shoppers are the most likely to use sales assistants, both online
and in-store.
- Online kitchenware and household appliance purchasers are among the most
reliant on in store product displays.
Yahoo Stores Get Log In Features For Their Customers
Such an exciting update and one that we have been wanting for so long! Check
out the video tutorial below on how to add it to
your store.
Need help?
We can install the Yahoo Store Log In Features for you too!
Just make sure you are following some
best practices and
make sure your log in does not make your customers drop off!
Make sure whatever you do, TEST TEST TEST
Want someone else to do all this for you?
Check out our new
L.O.C.K Method Program. We optimize your website for the search engines AND conversions. Give us a call toll free right now at
1-888-312-7839.
Sincerely,
Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of
July!)
Click To See Pictures
Do you Twitter? Follow 1
Choice for headlines only. If you want to get our blog postings and want to
get personal with me, follow Shawna
Seigel.
|
|
| Featured Video Tutorial | Customer Registration makes registering a store account fast and simple for
your customers. By enabling customer registration, you will allow your customers
to be able to:
*Enjoy a faster, more efficient checkout experience, with
stored shipping and billing addresses pre-populated on checkout pages.
*Access their order information, order history, shipping status and tracking
number
*Easily re-order items with one click.
*Update their
shipping and billing address(es), and other profile information at any time.
|
|
| Recent Blog Tips |  Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our
RSS feed or get email updates. If you use Twitter, you can get to know me
and get updates on new blog posts too.
|
|
| Recently Interviewed | 1 Choice 4 Your Store is proud and honored to host Ecom Experts on
WebmasterRadio.fm
We have had the privilege of interviewing some of the most amazing guests
and hope you enjoy listening to the interviews as much as we enjoyed doing them!
If you have missed any of our shows, you can click on the links below.
Best Practices for Customer Registration
Air Date: August 30, 2020
Podcast: Play in new window
| Download
Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Retaining Existing Customers
Air Date: August 23, 2020
Podcast: Play in new window
| Download
Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.
Big Commerce CEO Mitchell Harper
Air Date: August 9, 2020
Podcast: Play in new window
| Download
Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.
Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.
Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there!
Online Postage Shipping Options
Air Date: August 2, 2020
Podcast: Play in new window
| Download
Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.
Ecom Site Reviews on Adult Themed Sites
Air Date: July 26, 2020
Podcast: Play in new window
| Download
Shawna and Rene do their end of the month site review session for the month of July. They look into a number of ecommerce sites selling adult novelites and products, and look into issues likes anchor links, product descriptions, patterned backgrounds, html elements and more.
Online Marketing for Ecommerce
Air Date: July 19, 2020
Podcast: Play in new window
| Download
Shawna welcomes Greg Jameson from WebStores Ltd to discuss online marketing for online store owners.
5 Tips For Using Video for Ecommerce
Air Date: July 12, 2020
Podcast: Play in new window
| Download
Shawna speaks with Don West and Kenny Barrickman of WildWestDeals about Using Video for Ecommerce.
Ecommerce Q and A-Shopping Cart Pages and Rotating Banners
Air Date: June 28, 2020
Podcast: Play in new window
| Download
Shawna and Rene look for specific problems in regard to SEO, Usability, Landing Page Optimization, and help you to increase conversions. In this session, they look at issues on a number of websites including shopping cart pages, rotating banners, product images, links, add to cart buttons, copyrights and more.
Marketing to Mom
Air Date: June 21, 2020
Podcast: Play in new window
| Download
Maria Bailey, author of Mom 3.0, shares her knowledge of marketing to the every day Mom. Offering practical insight on closing the sale, and getting Moms attention with great marketing and top notch customer service.
Seven Ways to Get the MOST Out of Website Tracking
Air Date: June 15, 2020
Podcast: Play in new window
| Download
Jennifer Whaley, Business Development Manager at Century Interactive, shares her useful insight to give us the seven ways that you can get the most out of website tracking.
Yahoo Merchant Summit/IRCE 2010 Preview
Air Date: June 7, 2020
Podcast: Play in new window
| Download
Mike Ober from Yahoo! Small Business previews the upcoming Internet Retailer Conference, Yahoo Merchant Summit, plus offers some Ecommerce Best Practices.
Site Reviews & Your Ecommerce Questions Answered
Air Date: June 1, 2020
Podcast: Play in new window
| Download
Shawna and Rene do their end of the month Q and a, where they offer some site reviews for an online Latin store for Authentic Mexican Food and Latin Products, TheLatinProducts.com and ivyrosegifts.com, a site that offers a variety of personalized items including birth records, prints, step stools, and ID tags, including keepsake christening or baptism gifts.
Tips on Using Google TV for Ecommerce
Air Date: May 24, 2020
Podcast: Play in new window
| Download
How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week.
PowerSeller and Education Specialist Melinda Jackson
Air Date: May 11, 2021
Podcast: Play in new window
| Download
Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise.
|
|
|
Level 1 - Overnight Success
Did you read our last SEO e-book?
