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August 2010 YStore News Part 2 - More Changes To Googles Algorithm and Other BIG News

Welcome

This week has been quite exciting and with lots of news happening so let's just dive right in! I have tried to separate each area but, here are some quick links:

Google Makes Changes To Algorithm - Again

Google announced August 20th that they have launched a change to their algorithm. When Google makes announcements, we listen! This latest change will make it easier for people to find exactly what they are looking for by providing more results from a relevant website. Instead of showing two results from a particular website, they may show up to seven results.

Google is trying out something new. As people begin typing their search queries, the results change as they type. This could mean bad news for store owners only optimized for long tail keywords. Make sure to review your analytics and see if you notice a big difference.
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Google Purchases Like.com - It's Time To Get Ready

This purchase could become very interesting. Like.com is a shopping search company and has automated cross-matching system for clothing and other merchandise. Some people believe that this is a clear sign that Google wants to improve Google Shopping and provide better results for their users. As CartCraze points out, it will be extremely important for store owners to make sure they:
  • Use unique product images to display their products
  • Use product tagging with very detailed product descriptions
  • Identify what is unique for each and every product.


Yahoo Results Now Come From Bing

I have heard from many store owners who relied on Yahoo! to bring traffic to their site that they are now seeing a major decrease in traffic to their stores. We have also seen other store owners see a major increase in traffic since Bing took over for Yahoo Search results. Microsoft states in their blog that they expect to migrate adCenter sometime this fall.

With the holidays just around the corner, now is the time to get ready to move your PPC ads to adCenter. Start learning your way around and figure out how everything works.

One thing to be very careful of, make sure you understand exactly where your traffic is coming from and where it is landing as well. Brian Klais writes,
"On large retail sites, for every one landing page Bing produces organic traffic for, Yahoo produces organic traffic for about 1.5 pages (while Google produces traffic to about four pages, though Google is not the point of my argument here). This differential gets compounded by the volume of search traffic each engine sends to each of those landing pages: Yahoo sends about 1.3 searchers for each one searcher Bing sends (while Google sends about two searchers for each that Bing sends, though again, not the point of my argument). The bottom line: Yahoo’s proven engine yield on a per-page basis has been about twice (2x) that of Bing’s—as a result of higher volumes of traffic to each landing page, and across greater quantity of landing pages than Bing. This is a material algorithmic difference in engine yield!"
Yahoo Bing


Google Changes Things Up For Back To School

Remember this different look for Father's Day? It's back again for Back to School Shopping!


**Important Statistics** - Coupon Codes

According to a recent study, 17% of families with children in grades K-12 stated that 100% of their purchases were influenced by bargains and coupons. In another survey, 93% of consumers are still spending cautiously and 67% of consumers are using some form of coupons. Whether they find those coupons in their mailbox, local newspaper, in store, or download from online.

Not giving your customers coupons? Coupon codes can make or break a sale - 57% of shoppers used a coupon code and said they would not have bought the product unless they had the coupon code.

According to Compete:

  • Consumers with coupons spend more
  • Coupons make customers happy
  • Coupons increase customer loyalty
  • Coupons are seen as a convenience

Need to learn how to create coupons in your Yahoo Store? Click here for our Coupon Code Video Tutorial 

When shopping online, 94% of online shoppers conduct research prior to making a research and of those 61% always use search engines. What I found interesting, the search engine use depends on what type of product they are buying. Do you sell apparel? Only 12% of your shoppers will use search engines to find their products. Read More

Other interesting facts from Marketing Charts:

  • More than 80 million consumers use comparison shopping sites, with sites including Cnet, Bizrate, and Yahoo Shopping attracting more than 20 million consumers each.

  • Shoe shoppers are the most likely to use sales assistants, both online and in-store.

  • Online kitchenware and household appliance purchasers are among the most reliant on in store product displays.


Yahoo Stores Get Log In Features For Their Customers

Such an exciting update and one that we have been wanting for so long! Check out the video tutorial below on how to add it to your store.

Need help? We can install the Yahoo Store Log In Features for you too!

Just make sure you are following some best practices and make sure your log in does not make your customers drop off!

check out

Make sure whatever you do, TEST TEST TEST

Want someone else to do all this for you?

Check out our new L.O.C.K Method Program. We optimize your website for the search engines AND conversions. Give us a call toll free right now at 1-888-312-7839.

Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow Shawna Seigel.



New Services


LogInYahoo Registration and Login

We are pleased to announce Yahoo! has included the client registration for their Merchant Solutions ecommerce sites. Order today your Registration and Login for Yahoo Stores and have it installed in 2-3 business days!



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Don't forget to download our e-books!

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Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






Featured Video Tutorial

Customer Registration makes registering a store account fast and simple for your customers. By enabling customer registration, you will allow your customers to be able to:

*Enjoy a faster, more efficient checkout experience, with stored shipping and billing addresses pre-populated on checkout pages.

*Access their order information, order history, shipping status and tracking number

*Easily re-order items with one click.

*Update their shipping and billing address(es), and other profile information at any time.



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image. Air Date: August 9, 2010

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there! Air Date: August 2, 2010

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more. Air Date: July 26, 2010

Shawna and Rene do their end of the month site review session for the month of July. They look into a number of ecommerce sites selling adult novelites and products, and look into issues likes anchor links, product descriptions, patterned backgrounds, html elements and more. Air Date: July 19, 2010

Shawna welcomes Greg Jameson from WebStores Ltd to discuss online marketing for online store owners. Air Date: July 12, 2010

Shawna speaks with Don West and Kenny Barrickman of WildWestDeals about Using Video for Ecommerce. Air Date: June 28, 2010

Shawna and Rene look for specific problems in regard to SEO, Usability, Landing Page Optimization, and help you to increase conversions. In this session, they look at issues on a number of websites including shopping cart pages, rotating banners, product images, links, add to cart buttons, copyrights and more. Air Date: June 21, 2010

Maria Bailey, author of Mom 3.0, shares her knowledge of marketing to the every day Mom. Offering practical insight on closing the sale, and getting Moms attention with great marketing and top notch customer service. Air Date: June 15, 2010

Jennifer Whaley, Business Development Manager at Century Interactive, shares her useful insight to give us the seven ways that you can get the most out of website tracking. Air Date: June 7, 2010

Mike Ober from Yahoo! Small Business previews the upcoming Internet Retailer Conference, Yahoo Merchant Summit, plus offers some Ecommerce Best Practices. Air Date: June 1, 2010

Shawna and Rene do their end of the month Q and a, where they offer some site reviews for an online Latin store for Authentic Mexican Food and Latin Products, TheLatinProducts.com and ivyrosegifts.com, a site that offers a variety of personalized items including birth records, prints, step stools, and ID tags, including keepsake christening or baptism gifts. Air Date: May 24, 2010

How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week. Air Date: May 11, 2010

Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise.


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August 2010 Yahoo Store News Part 2

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