Building a blog today has taken on an entirely new dimension compared to just
a few years ago. Formerly, they were simple to create online platforms to
opinionate on, share personal insights, or even utilized as online journals
much like diaries. But just like most anything else, blogs have evolved. Their
effectiveness to passively promote products or services has become widely
If you market online, a blog is just about a necessity considering all it
can do for your business. The ability to engage your readers and get their
feedback is priceless and if set up correctly and with enough visitors reading
your post, you can even sell advertising space thereby collecting a passive
income. There are some very basic steps you want to take to make your blog
work for you. Keep in mind that there's more involved to fully optimize your
blog for business but these 3 components will be the foundation you build on.
You need to have a layout that is easy for the first time visitors to
navigate, making it simple for them to access old postings and to just look
around your site. You want a look and feel that is you and an appearance that
is a fit for the business or product you're promoting. You will have a choice
of templates and layouts to choose from. This part is fun so enjoy it but
don't worry, if you don't like what you initially picked you can change it any
time you like.
2) Quality Postings
This area which will be the cornerstone of your site. What you post will
determine how effective your efforts are to be. Your post has to entice your
visitors to continue reading. It has to have useful, interesting, and
entertaining content if possible. Let your personality out of the bag. Anybody
can find and post useful information, its how you present it that will keep
them coming back for more. Just be yourself and go with the flow. Remember to
post regularly with fresh and concise content. Keep your delivery natural.
You're having a conversation with your readers, not reporting the 6 o'clock
news to them.
3) Monetizing Your Blog Space
With a good amount of visitors, advertisers will be tripping over each
other to get space on your blog. Here's where you can charge a rate (monthly)
for advertisers to 'rent' space on your site. Be careful not to clutter your
pages. Too many advertisers or activity and it will distract your visitors.
You lose your visitors, you lose your page rankings, you lose your advertising
and you are starting all over again. As a rule 2-3 a page should keep things
orderly and acceptable to your visitors and make the posted ads more effective
for the sponsors.
Building a blog following this format will insure you visitors, a strong
page ranking, and income if that is your goal. To your blogging success!
About the Author
T.J Philpott is an author and Internet entrepreneur based out of North
Carolina. For more information on succeeding in blog marketing and to receive a
free guide that demonstrates how to find both profitable markets and products