importance of color in designing a website is often overlooked by web
designers when in fact it is one of the key elements in presenting an
aesthetically pleasing site. Color selection could "make" or "break"
the website because in reality there are vast choices of sites
available. The first visual impression given by the site upon loading
can determine if the user would continue to explore the site or click
the window's close button.
For starters, proper color combination should be taken into
consideration. The first part of the article is to refresh your
knowledge on the color wheel. A basic color wheel consists of 12
colors, the three primary colors are Blue, Red and Yellow. Orange,
Purple and Green are the secondary colors, they are created from
combining two primary colors while tertiary colors are created by
mixing primary and secondary colors.
The relationships between colors are complementary, analogous and
triadic. Colors are complementary is they are directly across the color
wheel. Analogous relationship exist to three adjacent colors, such as
Green, Yellow-Green, and Yellow-Orange: Lastly, a triadic colors are
three colors equally spaced around the color wheel. It offers high
contrast but retains harmony. Colors are powerful tools for web
designers because it can be used to enhance the website. It can easily
convey meanings through natural associations or psychological
Below are the popular colors used in Web designing:
Red is the color for passion, lust, love, strength and power. It
stimulates metabolism, appetite and masculinity. In web design it can
be used to make an image look larger and closer but using this color in
large areas should be avoided. Combinations of Red and Green or Blue
and Red are not recommended because both wears out the eyes.
Romance, friendship, femininity and energy are some of the words often
associated with the color Pink. On the other hand, Orange gives a sense
of warmth, balance, vibrancy and intensity. In web design, it is useful
for highlighting key elements.
Black signifies power, elegance, evil, sadness and fear. It adds
mystery to a website but can also give a depressing or heavy feeling.
This color is recommended for websites catering to art and photography
since it complements other colors. The opposite of Black is White, it
represents purity, simplicity, cleanliness, light, positivity and
everything good. Similar to black choosing white as a site's background
is highly advisable because it also highlights other color.
Gray often communicates gloominess and old age while Silver is sleek
and modern. A combination of Silver and other color can be used to
create a high-tech look. The color Blue is associated with water and
gives a calming effect. It is also the color of technology. Green
represents nature, money, health and harmony. It is easy on the eyes
and useful for sites with natural products.
Lastly, Yellow signifies intelligence, happiness, glory and hope. The
advantages of using this color are it stimulates mental activity and
gets attention. Designers should be careful in dealing with this color
because wrong or overuse of such can promote anxiety.
In conclusion, Web designers, owe it to their clients to take time to
analyze the essential elements before implementing it to the pages.
Color selection is a crucial factor to create an aesthetically pleasing
website. The mode and tone that the color set should complement the
type of site and the information you want to communicate. Successful
design requires an awareness of how and why colors communicate meaning.
About the Author
Mei Rose Galang is a Search Engine Optimization (SEO) Specialist for
WebWorksFirst, a Web Design and Offshore Outsourcing Company. For more
details of her work please visit, http://www.webworksfirst.com