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December 2009 Yahoo Store News

Welcome

Have You Used Your $100 Gift Card Yet? If not, here are some great ideas for your Yahoo Store

Everyone knows that I love to give out free goodies. I like to help store owners learn, expand, and most importantly succeed.

Last week I sent everyone a $100 Gift Card to be used at 1 Choice 4 Your Store. No minimum spending, no tricks, or anything else either :)

All they had to do was use coupon code holiday09(Coupon has expired).

We have received many phone calls from customers asking, "What should I use my gift card for?"

So today, I am going to be your personal shopper.

Let's discuss some common issues and easy solutions.

I need more traffic from Google


My best advice for getting more traffic from Google is to add a blog to your website. Blogs can help bring traffic to your website, increase your search engine rankings, and new posts are found in the search engines within an hour or less if they are done correctly. I recently found one of our blog posts in Google in less than 5 minutes!


I need more education

Everyone needs education. The search engines are changing daily and you have to keep up! So make sure that you sign up for our newsletters, listen to our radio show Ecom Experts, and grab yourself some of our awesome video tutorials. We cover everything from blogging, SEO, podcasting, and so much more.

I also highly suggest following our blog or follow Shawna on Twitter for more frequent updates, information, and tips.


I want to highlight a special sale

Check out the top of our website. See where it says, "Click Here?" This is what you would call a Peel-Away-Ad. They work great on websites when you are trying to highlight a new item or special sale you are having!


I want to show off some of my categories / products

I highly recommend our Flash Banner Rotator and so do our customers! Just read the following to see how powerful this little add-on can be for your store.

"I'd love to give you guys kudos - once again!!! I have focused my business on wine making for 8 yrs now and have wanted to expand to gain more beer customers. So how could I get them to look at beer on my Lets Do Wine site? Everything in the design of the site was WINE, WINE, WINE. Then I saw your slideshow option!!! I said whoa. Now they can go to Let's Do Wine and see that we do offer beer stuff right on the front page without it distracting from the beautiful graphics on the site!! Sure enough, I published the site with the slideshow last night and this morning I had a $250 beer order from a new customer!!! Totally impressed!!!! Thanks again for always providing us with the tools we need to make money!"

Man I love helping people increase sales!


My product pages need some sprucing up

If your product pages need some help, perhaps you want to look into adding Product Reviews to your items. You can also add Tabbed Item Descriptions which will really give your product pages a professional look and feel.


My cart doesn't match the rest of my site


Your shopping cart is one of the most important pages of your site and often the most neglected. We can help you increase your sales - and your profit - by making sure your shopping cart is ready for the holidays. Check out our Help My Cart Pages for special discounts, do-it-yourself options, and more!


My entire site needs an overhaul - New Design & Better Search Rankings


This one is my favorite, but probably for different reasons then what you are thinking. You see, when our customers get a complete overhaul of their website I love to go in and look at the results. The results are so much fun to look at. When you see a store that just explodes after having a new site design completed... it's pretty amazing. When you see a store that starts getting better search engine rankings after a new site design is completed, it feels good.

What does search engine rankings and design have to do with the other? Quite a bit actually.

Too many customers come to us after getting their site done some place else and realize they lost all of their rankings because their designer had no clue what search engine optimization was.

The two work together when done correctly. A new design with the right programming can increase your rankings and bring you more traffic than you EVER had before. Then the right design will take all those new visitors you are getting and convert them into buyers.

Plus when you purchase one of our yahoo store design packages, I want you to have a blog set up as well. This blog will match the look and feel of your store. This blog will help your rankings. This blog is free. So just add that to the comments area and we will get you taken care of.

Not sure which package is right for you? Don't worry. Call us toll free and we can help you pick out the right one 888-312-7839

Sincerely,

Shawna Fennell


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow ShawnaFennell.

P.S.

Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!




New Services
Getting Ready For The Holidays KitGetting Ready for the Holidays Kit

This is a very special Getting Ready for the Holidays Kit created for ecomerce and website owners. Everything you need to get ready for the holidays. Create special graphics for your website and increase sales

Get your copy of Getting Ready for the Holidays Kit




Twitter For BusinessDid you catch Twitter for Business? Don't take my word for it. Read a recent testimonial!

You know what they say...you follow my tweets, I'll follow yours...or something like that. You need to watch an excellent video from 1 Choice 4 Your Store on Twitter for Business. We started the plan Sunday afternoon and went from 7 followers to 175 in 24 hours. Already seeing some traffic to our site from Twitter.

Get your copy of Twitter For Business and start driving traffic from Twitter today!




Customize Store GoodiesIf you are a do-it-yourselfer, you will love the Customize Your Yahoo Store Goodies Kit?

We understand that when you are first starting out, you can not afford to hire a designer. This kit will help you customize the look and feel of your Yahoo Store.

Get your copy of Customize Your Yahoo Store Goodies Kit and make your store stand out!



Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics




Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






Recently Added
Peel Away Ad
Peel Away Ad

Regular price: $350.00
This Months Special: $175.00


Featured Video Tutorial
You are shopping online and you find the product you want. You put the item in your cart and get ready to check out.

Then you see the following:

"If you have a Coupon / Promotional code that can be redeemed from this store, please enter the offer code in the box below."

Wait, I do not have a coupon. Should I have a coupon? Should I search for a coupon? Should I wait to purchase my item until I have a coupon?

Your customers should be focusing on completing the sale and not whether or not they have a coupon.

I interviewed Mike Ober on our weekly show Ecom Experts who provided some AWESOME advice -

Put a link next to the coupon box that says, "See current offers"

BRILLIANT!!

For full written instructions view our post Have a Coupon Code? Instructions for adding "See Current Offers" Link





Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: December 21, 2009

Can Video Really Improve Your Sales For Your Ecommerce Site? Erik Kretschmar, Co-Founder and Vice President of Marketing for iSpeakVideo offers up some ways that Ecommerce sites can use a video spokesperson, use video and what type of conversion rates are website owners seeing after adding video. Air Date: December 14, 2009

Learn some of the latest tips and advice for getting the highest conversions for your online store. What pages you should be optimizing? Learn how to prioritize your pages. Find out what are the major challenges online store owners face when increasing their conversion rates and much more with guest Zee Aganovic from HiConversion.com. Air Date: November 30, 2009

Shawna discusses the power of product reviews for retailers with Josh Greenough, VP of Operations at PowerReviews. We learn if you should you care about reviews? Will product reviews affect your bottom line?
What about bad or negative reviews? How should you leverage this great new content that your customers have added to your website? and much more. Air Date: November 23, 2009

Andy Cotten ,Senior Sales Manager for Yahoo Search Marketing, shares with us some last minute holiday search marketing tips you can use to get the most out of your pay per click campaigns. Air Date: November 16, 2009
Linda Bustos consults for some of the top online retailers in the world and also writes and manages the Get Elastic Ecommerce Blog. Join us as we discuss what retailers should be doing during this holiday season, what kind of metrics you should be following, and what type of information you should be monitoring when it comes to your competition. Air Date: November 9, 2009

Mike Ober from Yahoo Small Business shares great tips for increasing your conversion rates.The holidays are literally right around the corner and we all need all the help we can get!
Air Date: November 2, 2009

Chris Malta founder of WorldwideBrands.com tells us how you can improve your customers online shopping experience. Find out how to improve the shopping experience and increase your sales. Air Date: October 26, 2009

Rob Snell , author of Starting a Yahoo Business For Dummies, joins Shawna for the premiere episode. They discuss how to apply SEO into your e-commerce ventures, and offers tips on transcriptions, sidebar navigation, CSS and RTML.


1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

December 2009 Yahoo Store News

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