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December 2010 Yahoo Store News Part 2


One Small Change – One BIG Difference. Learn How One Small Change Made a Huge Difference in Sales

Increasing SalesThe last Monday of every month, we do site reviews on our radio show Ecom Experts.

On November 29th, Jackie from MyToysSmart.com asked the following question:

“I've seen an increase in traffic, but the conversion rate is still too low. Do you have any suggestions?”

You can check out the video below for my full response but here is the gist:

I had gone to an item that looked like it was a CD. I put in my zip code to calculate shipping and was told it would be $10.86 to ship my item that was $14.99. Do what?

I would have been out of there if I was actually shopping. But, since I was reviewing this website and making notes…

I stayed on this page awhile longer. As I was looking around the site making other notes, I noticed at the bottom of the shipping calculator it said USPS was only $5.15 for shipping. Half price!!

So here was my suggestion:

Move the USPS to the top of the list. Simple and easy.

A week later Jackie tells us, that one simple tip was like a magic bullet for her store!

Immediately she saw more orders coming in using USPS.

More importantly, she immediately saw an increase in conversions. IMMEDIATELY.

In the last week, Jackie has seen her conversion rate almost double! Don’t you just love that?

Oh and you have to read this beautiful email I received from Jackie who is also in our SEO Program!

What Small Change Does Your Site Need?

Go through your website as a customer would and see what small change you need to do to double your conversions.

Gift Card

Does Your Store Need Help?

Simply use coupon code "100gc2010" and save $100 on any purchase of $200 or more from our Build Your Own Package page!

Not sure what you should spend it on?

Click here and fill out my form.

I will do a quick video review of your website, just like the one you watched above. I will send you (and only you) a copy of the video review. I will do my best to find that one small change you can make that will immediately increase your conversions just like we did for Jackie!

Fill out the form now and get your site reviewed! Want help right NOW? Give us a call toll free at 888-312-7839.


Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures

Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow Shawna Seigel.

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We are pleased to announce Yahoo! has included the client registration for their Merchant Solutions ecommerce sites. Order today your Registration and Login for Yahoo Stores and have it installed in 2-3 business days!

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Learn How to Quickly and Easily, Learn to Publish Your ‘Hot Selling’ eBooks to Amazon Kindle...And Reach the Massive Kindle Market...Starting Today! Grab your copy of Ebook Money Machines Video Tutorial today!

Don't forget to download our e-books!

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This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics

Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!

Recently Added
Registration and Login
Auto-Suggest Cross-Sell Feature From Yahoo
Registration and Login

Auto-Suggest Cross-Sell Feature From Yahoo

Carousel Cross Sell Items
Flash Banner Rotator
Carousel Cross Sell Items

Flash Banner Rotator

Full Header and Footer Shopping Cart Design
Hover to Enlarge
Full Header and Footer Shopping Cart Design

Regular price: $600.00
This Months Special: $400.00
Hover to Enlarge

Left Navigation Accordion Menu
Top Navigation Flyout Menus
Left Navigation Accordion Menu

Top Navigation Flyout Menus


Featured Video Tutorial

Create SEO friendly products URLs, also known as product ids, in your Yahoo Store editor.

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: December 14, 2010

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea. Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image. Air Date: August 9, 2010

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there! Air Date: August 2, 2010

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.

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December 2010 Yahoo Store News Part 2

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