How Does Google Instant Affect Your Traffic and Sales?
Air Date: September 20, 2020
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Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.
Video for Your Ecommerce
Air Date: September 14, 2020
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Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners.
We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.
Best Practices for Customer Registration
Air Date: August 30, 2020
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Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Retaining Existing Customers
Air Date: August 23, 2020
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Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.
Big Commerce CEO Mitchell Harper
Air Date: August 9, 2020
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Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.
Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.
Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there!
Online Postage Shipping Options
Air Date: August 2, 2020
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Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.
Ecom Site Reviews on Adult Themed Sites
Air Date: July 26, 2020
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Shawna and Rene do their end of the month site review session for the month of July. They look into a number of ecommerce sites selling adult novelites and products, and look into issues likes anchor links, product descriptions, patterned backgrounds, html elements and more.
Online Marketing for Ecommerce
Air Date: July 19, 2020
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Shawna welcomes Greg Jameson from WebStores Ltd to discuss online marketing for online store owners.
5 Tips For Using Video for Ecommerce
Air Date: July 12, 2020
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Shawna speaks with Don West and Kenny Barrickman of WildWestDeals about Using Video for Ecommerce.
Marketing to Mom
Air Date: June 21, 2020
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Maria Bailey, author of Mom 3.0, shares her knowledge of marketing to the every day Mom. Offering practical insight on closing the sale, and getting Moms attention with great marketing and top notch customer service.
Seven Ways to Get the MOST Out of Website Tracking
Air Date: June 15, 2020
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Jennifer Whaley, Business Development Manager at Century Interactive, shares her useful insight to give us the seven ways that you can get the most out of website tracking.
Yahoo Merchant Summit/IRCE 2010 Preview
Air Date: June 7, 2020
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Mike Ober from Yahoo! Small Business previews the upcoming Internet Retailer Conference, Yahoo Merchant Summit, plus offers some Ecommerce Best Practices.
Site Reviews & Your Ecommerce Questions Answered
Air Date: June 1, 2020
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Shawna and Rene do their end of the month Q and a, where they offer some site reviews for an online Latin store for Authentic Mexican Food and Latin Products, TheLatinProducts.com and ivyrosegifts.com, a site that offers a variety of personalized items including birth records, prints, step stools, and ID tags, including keepsake christening or baptism gifts.
Tips on Using Google TV for Ecommerce
Air Date: May 24, 2020
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How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week.
PowerSeller and Education Specialist Melinda Jackson
Air Date: May 11, 2021
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Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise.
Social Media Advantages for Ecommerce
Air Date: May 3, 2021
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Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy and consulting. They discuss the advantages for Ecommerce to use social media and which platforms they should use.
ECommerce Site Clinic: PhotoWeights, BuySportsStuff and more
Air Date: April 26, 2021
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Shawna and Rene take on several ecommerce sites through a site clinic. including a website that offers Glass Paperweights for Displaying Images, Artwork, and Crafts called PhotoWeights , and a sporting goods site called BuySportsStuff.com.
Why Social Media for Business Sucks
Air Date: April 19, 2021
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John Lawson AKA ColderIce recaps Ecommerce Summit 2010, plus tells us why Social Media for Business SUCKS!! They do discuss some social media tools that they have come across for marketing purposes.
Ecommerce Summit 2010 Preview
Air Date: April 12, 2021
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John Lawson AKA @Colderice and Dave White AKA @EbayAndBeyond join Shawna to preview the upcoming the Ecommerce Merchants Trade Association Ecommerce Summit 2010 in Las Vegas.
7 Things to Spring Clean Your Yahoo Store
Air Date: April 5, 2021
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Rob Snell is the author of Yahoo Small Business for Dummies, popular conference speaker, and very successful Yahoo Store Owner. He will be discusses Spring Cleaning for Your Yahoo Store – 7 things you might want to clean or dust off.
Level 1 - Overnight Success
