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eCom Experts

eCom ExpertsShopping for the best ecommerce tips and tricks? Looking for better ways to push your product out of your online store? Well, watch your shopping cart overflow. Because you have found the Ecom Experts.

The Ecom Experts is an online internet radio show on WebmasterRadio.fm

Our internet radio show eCom Experts will show you what you need to know to be successful selling online. Our guests share their search marketing strategies, their web marketing wisdom and their calculated conversion measures.
Listen to the Ecom Experts hosted by 1 Choice 4 Your Store's CEO Shawna Seigel LIVE every Tuesday 2:00 PM Eastern. Listen and chat by going to: http://oseo.us/wmr-chat


Air Date: March 10, 2015

Last episode we talked about Googles announcement and the importance of mobile friendly websites for rankings. Today, Shawna Seigel will dig deeper into mobile friendliness and help you prepare your website for the next Google’s update. Plus she shares a list of important links for reference.

Air Date: March 3, 2015

Talking Googles Upcoming Algorithm Update and soon how the mobile friendliness of a website will be a ranking factor in mobile search results. Plus, Shawna Seigel discusses starting an online store with guest Diana Ratliff from Your Friend on the Web

Air Date: February 3, 2015

Talking Linked In for Business as Shawna Seigel speaks with Michael Yublosky. He specializes in developing marketing strategies for web sites and also volunteers for SCORE Chicago. He tells us about LinkedIn and whats it all about, how B2C companies can benefit, secrets to success and steps“increase visibility on LinkedIn.

Air Date: January 27, 2015

Email expert Jeanne Jennings discusses Ideas for eCommerce marketers to engage customers, plus content marketing and email newsletters, examples of good content marketing by eCommerce companies, and specific advice on traditional cart abandonment emails. Podcast: Play in new window

Air Date: January 20, 2015

Shawna Seigel speaks with Barrington McIntosh and he is an International Business Consultant. In 2012, his Amazon Store was in the Top 25 percent of all Sellers for the 2012 Holiday Selling Season. He discusses why is Amazon/Fulfillment By Amazon is so great? Why Amazon International? and How do you set up International FBA accounts?

Air Date: January 13, 2015

Shawna Seigel speaks with Greg Stuart, the CEO of the Mobile Marketing Association (MMA) and the author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the 10 books you should have read.

They discuss quick stats on Mobile penetration and mobile usage today, marketing on the phone vs. tablet vs. laptop, what makes mobile different than other media and what makes marketing on mobile challenging? Air Date: December 30, 2014

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? If you have thought about sending your packages via the Post Office (or already do) then Eric Nash, Director of Online Marketing for Stamps.com, will shares some advice plus Tips for Holiday Shipping, Free Shipping Promotions, How to improve customer communication, Important Industry Tips, Stats and Dates and much more

Air Date: December 23, 2014

What does it take to create a successful online store? We learn with John Lawson AKA ColderIce, one of eBays most productive sellers about the success or prodcut selling plus how his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial

Air Date: December 16, 2014

Looking into Google’s Latest Algorithm Update , plus Shawna and her social media queen, Renae Michalski (author of the Tealaholic Blog ), offer their 2015 SEO Predictions, 2015 Social Media Predictions, 2015 eCommerce Predictions and more!

Air Date: December 9, 2014

How can a virtual assistant help my online business? How do I train a virtual assistant? How much does a virtual assistant cost? Shawna helps us answer these questions by asking trusted eCommerce author, speaker, educator, and entrepreneur Kat Simpson Air Date: December 2, 2014

Danni Ackerman, the author of Buying at Auction Houses for Fun and Profits, Storage Lockers for Fun and Profits, The Ultimate Guide to Savings by Store and is working on her latest book Rebellious Profits helps us figure out if you have Yard Sale Syndrome when it comes to selling your products.

Air Date: November 18, 2014

Learn some Super Easy Tips for Boosting Your Conversion Rates as Usability Goddess Kim Krause Berg offers us very simple and easy tips you can implement to help you boost those conversion rates!

Air Date: November 12, 2014

How to Get the MOST Out of This Holiday Shopping Season, What can business owners do to get the most out of the season , What are some of the opportunities that are often missed? and What is the Macy’s pricing strategy? -Shawna gets the anwer to these questions and more with John Lawson , the author of Kick Ass Social Commerce for E-prenuers.

Air Date: October 28, 2014

Ecommerce Tips for the Holidays with Former Vice President of Marketing at Austin-based eCommerce shipping software provider ShipStation. Robert Gilbreath was an executive at Internet Retailer Top 500 website Calendars.com. He offers tips for: Online Multi-Channel, Selling Internationally, Free Shipping, Shopping Cart Abandonment, Best days and times to run promotions, and more.

Air Date: October 22, 2014

Creative Ideas For Marketing Your Products with Scott Sanfilippo whose history in eCommerce dates back to 1994 when shopping carts were something made out of metal, had four wheels and were pushed up and down aisles in supermarkets. Having been one of the few people who were actually selling online back then, Scott has a unique perspective on the evolution of eCommerce and the lessons he learned.

Air Date: October 14, 2014

Brandon Dupsky, an eCommerce trailblazer with over 16 years’ experience originally building one of the largest companies selling on eBay back in the very early days. He’s won awards such as eCommerce Business Man of the Year, Forbes Best of the Web, and Fastest Growing Company. He joins Shawna to discuss his his new and exciting system the eCommerce Money for Nothing system and is successfully coaching new sellers with his system every day.

Air Date: October 7, 2014

Partnering with Bloggers to Promote Your Online Store as Shawna follows up on a previous episode where she discussed How to Engage Bloggers to sell more of your products. We learn more about the process from their side with Renae Michalski, author of the Tealaholic Blog.



Air Date: September 23, 2014

Talking about the upcoming Ecom Chicago Conference as Shawna welcomes back Mark Le Vine from Bubblefast. Plus, they go through a lot of shipping FAQs including when to offer free shipping as a small business, box sizer tools, handling the holiday rush with the major shipping carriers and more.

Air Date: September 16, 2014

Engaging Bloggers to Sell Products For You as Shawna welcomes Carolyn Kmet who is the Chief Marketing Officer for All Inclusive Marketing. Learn why should retailers work with bloggers? What role do bloggers play in the purchasing decision? Is it worth paying for placement? How do you continue to keep the blogger involved?

Air Date: April 29, 2014

Does Your Website Need a Little Spring Cleaning? April is here and we are so happy that winter is GONE! Now is usually the time we start doing a little spring cleaning. We open the windows and let fresh air in. We pull out the furniture to find all of the toys and socks that magically disappeared.

Air Date: April 15, 2014

Google Analytics for Your Yahoo Store as Google Analytics can be extremely intimidating. Its a bunch of numbers that are meaningless unless you know what to look for. Let us help you sort it all out with our special guest Morgan Jones, President of Power My Analytics.

Air Date: April 9, 2014

Basics to Getting More Sales and Traffic to Your Site, from understanding html and css, to site testing to giving users a better overall user experience, Shawna offers some answers on SEO, usability, conversions and more to get you started.

Air Date: March 26, 2014

How to Increase your Store Revenue with Email Marketing. Shawna welcomes John McIntyre who is best known as The Autoresponder Guy! He helps eCommerce Store Owners increase their sales through Email Marketing. He discusses how can you boost revenue with a cart abandonment sequence? How do get people to sign up? Should you use a pop-up?

Air Date: March 12, 2014

Shawna answers some Frequently Asked ECommerce Questions, as she gives us her background on how she has gathered information throughout the years to help herself and others

Air Date: January 14, 2014

Find ways to help you get more done in less time as Shawna and Rene offer ways to work on helping you work smarter and not harder. Discover some tools that will help you get more done in less time. and will automate many things that you are doing on a regular basis.

Air Date: January 8, 2014

Determining Resolutions for YOUR Business It’s a new year. It’s a fresh start. We have our personal resolutions in hand but, what about for your business? It’s time to look back at the previous year, celebrate our successes, learn from our mistakes, and reset our goals for the coming year.

Air Date: November 27, 2013

15 Quick & Easy Tips For Increasing Sales This Holiday Season leading up to Black Friday and Cyber Monday. You still have time to make changes that will help you to increase your sales this holiday season! Shawna and Rene share 15 quick and really easy ideas that you can implement today.

Air Date: November 19, 2013

2 Ecommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in less than 2 weeks! Let’s make sure your store is ready! Kim Krause Berg of Internet Marketing Ninjas.

Air Date: November 5, 2013

1 Shawna and Rene share some Conversion Tips You Can Use Right Away To Help You with Your Sales. With the holiday season upon us, they follow up from their discussion from last week to help you increase your conversions



Air Date: October 29, 2013

Google Has Gone Dark – No more keyword data! Shawna discusses the best methods for getting the Not Provided keyword information. Learn more how to handle this situation with her show notes on the 1 Choice 4 Your Store Blog. Air Date: October 22, 2013

Will Googles newest updates affect your holiday sales? The busiest shopping season of the year starts in less than 40 days. WOW! Where did the time go? To be honest, I have no clue. What I do know, is that Google has been making a LOT of changes lately

Air Date: October 8, 2013

Create More Content In Less Time as Shawna interviews the author of How To Create More Content In Less Time, Michelle Chance-Sangthong. Everybody knows that content is one of the most important things that you can do to help your search rankings. The problem is…Most people dont know how to create the content.

Air Date: October 1, 2013

Google Releases New Search Formula That Causes Major Changes. Over the last month, Google has been quietly updating their search formula. The results – HUGE changes. It is estimated that

Air Date: September 25, 2013

Category Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal interest in market segments youre selling to? Shawna welcomes back Ecom Hell Author Shirley Tan to chime in.

Air Date: September 10, 2013

Talking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five seconds. She also discusses how to increase your conversions by combining usability design and organic search engine optimization.

Air Date: September 3, 2013

How does Voice-Based Marketing Automation Fit into E-Commerce? Ecom Experts welcomes IfByPhone CEO Irv Shapiro to explain how does VBMA fit into the world of e-commerce? Why are these phone conversations so important to companies? What can e-commerce companies do to better facilitate customer support? The need for virtual call centers?

Air Date: August 21, 2013

Conversions and Rankings? Cresta Pillsbury of ShopperApproved discusses how when it comes to online sales, customer ratings and reviews influence more people to buy than any other form of advertising. Also, learn how reviews also help your search engine rankings?

Air Date: August 13, 2013

Learn How Landing Pages Work for ‎Ecommerce‬ as Rene speaks 1-on-1 with the author of Landing Page Optimization, the CEO of Site Tuners and the Chair of the Conversion Conference Tim Ash. Tim offers some takeaways when it comes to merchants working with landing pages and we learn about the experience of attending a Conversion Conference.

Air Date: August 6, 2013

Talking 10 Tips for Building Your Brands Authority as Shawna and Rene take us back into the list and help you build a solid plan for building brand authority.

Air Date: July 30, 2013

Talking 10 Tips for Building Your Brands Authority. Lots of wonderful articles have come out recently about building your authority.It helps create SEO signals and create additional streams of traffic. Shawna and Rene help you build a solid plan for building brand authority.

Air Date: July 23, 2013

Another Google Panda Update? Did your Website Get Hit? Shawna discuss the latest updates from Google, plus What is Matt Cutts (Googles head of search spam) saying about Duplicate Content and Links?

Air Date: July 16, 2013

Discussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google Adwords? How do ecommerce store owners get started with Google Product Listing Ads? What is the best way to set up your Product Listing Ads in the Google interface for best performance? How do you manage the Product Listing Ads since they don’t have keywords? What about ecommerce stores that have thousands of sku’s and products, how do they differentiate their bids for each product and create an ad for each individual product in their store? What are the advanced strategies for setting up and managing Google Product Listing Ads?

Air Date: July 2, 2013

Looking into the Yahoo Style Guide, Shawna and Rene explain how to write awesome content. They explain how you have to put your most important information first and up-front. You have to help organize your content so that people can scan for certain key words and phrases.

Air Date: May 28, 2013

Google Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the hardest?

Air Date: May 21, 2013

Selling to Women – The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That’s a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women.

Air Date:May 14, 2013

Matt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene discuss how these big changes on the way and how these changes could affect your rankings.

Air Date: May 7, 2013

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate as The Senate sided with traditional retailers and state and local governments passing a bill that would widely subject online shopping – for many a largely tax-free frontier – to state sales taxes. Mark Levine, the Chief Executive Officer of BubbleFAST offers his thoughts.

Air Date: April 30, 2013

Shawna interviews Joe Palko about Ecommerce Search Engine Optimization. He started his first online store in 1994 and then in 2001 helped to start-up Solid Cactus. In 2009 they sold Solid Cactus to Web.com and he joined 3dCart in 2011.



Air Date: April 23, 2013

Kick Ass Social Commerce for Entrepreneurs as Shawna welcomes back John Lawson AKA ColderIce to share some awesome tips on ecommerce, social commerce, and much more! we also discuss his upcoming book Kick Ass Social Commerce for ePreneurs due out in March of 2014.

Air Date: April 16, 2013

Increase Sales with Affiliate Marketing as Shawna discusses how affiliates can help you increase sales with Shawn Collins, co-founder of Affiliate Summit affiliate marketing conference, Co-Editor-in-Chief of FeedFront Magazine and author of Successful Affiliate Marketing for Merchants. Air Date: April 9, 2013

Search Issues Anyone in eCommerce Should Know About as Shawna and Rene discuss What is Page Rank and does it matter? What are Canonical Tags and do they matter? What are the essentials you need for SEO? How long does content marketing take to go into effect? Air Date: April 2, 2013

Google reportedly will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Plus, Shawna and Rene go over SEO issues including Google Penguin and Panda Updates and more.



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Press Release Information From Ecom Experts

Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room.

Today she has over 15 employees dedicated to helping Yahoo! store owners build, grow and succeed with their Yahoo! stores.

As one of the most respected and knowledgeable voices in the Ecommerce industry, Shawna Seigel is able to call on other experts in the field for an in-depth examination of all things Ecommerce merchants need to know to run their online businesses optimally.

With enthusiastic intelligent conversation and a deep personal curiosity, Shawna brings out the best in her guests each week. For an easily listened to guide to the rapidly changing world of electronic commerce, Ecom Experts is on the air.

Ecom Experts airs live every Tuesday at 2:00 PM ET / 3:00 PM PT.

Can't listen to the live show? Subscribe via Itunes or catch our archives on your schedule.


View Press Release



More Ecom Experts With Your Host - Shawna Seigel

More Ecom Experts With Your Host - Shawna Seigel

More Ecom Experts With Your Host - Shawna Seigel

More Ecom Experts With Your Host - Shawna Seigel




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