|  | | eCom Experts |   Shopping for the best ecommerce tips and tricks? Looking for better ways to push your product out of your online store? Well, watch your shopping cart overflow. Because you have found the Ecom Experts.
The Ecom Experts is an online internet radio show on WebmasterRadio.fm
Our new internet radio show eCom Experts will show you what you need to know to be successful selling online. Our guests share their search marketing strategies, their web marketing wisdom and their calculated conversion measures.
Listen to the Ecom Experts hosted by 1 Choice 4 Your Store's CEO Shawna Fennell LIVE every Monday 6:00 PM Eastern. Listen and chat by going to: http://oseo.us/wmr-chat
Air Date: August 30, 2010
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Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Air Date: August 23, 2010
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Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.
Air Date: August 9, 2010
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Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.
Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.
Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there!
Air Date: August 2, 2010
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Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.
Air Date: July 26, 2010
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Shawna and Rene do their end of the month site review session for the month of July. They look into a number of ecommerce sites selling adult novelites and products, and look into issues likes anchor links, product descriptions, patterned backgrounds, html elements and more.
Air Date: July 19, 2010
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Shawna welcomes Greg Jameson from WebStores Ltd to discuss online marketing for online store owners.
Air Date: July 12, 2010
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Shawna speaks with Don West and Kenny Barrickman of WildWestDeals about Using Video for Ecommerce.
Air Date: June 21, 2010
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Maria Bailey, author of Mom 3.0, shares her knowledge of marketing to the every day Mom. Offering practical insight on closing the sale, and getting Moms attention with great marketing and top notch customer service.
Air Date: June 15, 2010
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Jennifer Whaley, Business Development Manager at Century Interactive, shares her useful insight to give us the seven ways that you can get the most out of website tracking.
Air Date: June 7, 2010
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Mike Ober from Yahoo! Small Business previews the upcoming Internet Retailer Conference, Yahoo Merchant Summit, plus offers some Ecommerce Best Practices.
Air Date: June 1, 2010
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Shawna and Rene do their end of the month Q and a, where they offer some site reviews for an online Latin store for Authentic Mexican Food and Latin Products, TheLatinProducts.com and ivyrosegifts.com, a site that offers a variety of personalized items including birth records, prints, step stools, and ID tags, including keepsake christening or baptism gifts.
Air Date: May 24, 2010
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How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week.
Air Date: May 11, 2010
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Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise.
Air Date: May 3, 2010
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Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy and consulting. They discuss the advantages for Ecommerce to use social media and which platforms they should use.
Air Date: April 26, 2010
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Shawna and Rene take on several ecommerce sites through a site clinic. including a website that offers Glass Paperweights for Displaying Images, Artwork, and Crafts called PhotoWeights , and a sporting goods site called BuySportsStuff.com.
Air Date: April 19, 2010
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John Lawson AKA ColderIce recaps Ecommerce Summit 2010, plus tells us why Social Media for Business SUCKS!! They do discuss some social media tools that they have come across for marketing purposes.
Air Date: April 12, 2010
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John Lawson AKA @Colderice and Dave White AKA @EbayAndBeyond join Shawna to preview the upcoming the Ecommerce Merchants Trade Association Ecommerce Summit 2010 in Las Vegas.
Air Date: April 5, 2010
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Rob Snell is the author of Yahoo Small Business for Dummies, popular conference speaker, and very successful Yahoo Store Owner. He will be discusses Spring Cleaning for Your Yahoo Store – 7 things you might want to clean or dust off.
Air Date: March 29, 2010
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Ecommerce Q and A as Shawna and Rene discuss listener questions on using capture on the credit card versus charging immediately, chargebacks, canonical links, copyrights plus some quick site reviews.
Air Date: March 15, 2010
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How Do You Use Twitter For Business? When it comes to Twitter, business owners ask the same questions:Should I use my name or my business name? Should I put a picture of myself or use my logo? Should I talk about myself or should I just talk about business? How should I set up my account? What keywords should I use? Shawna answers those questions.
Air Date: March 8, 2010
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Michael Whitaker from Monitus.com offers up some Analytics or Optimization Tips as he helps us with one of the most critical aspects of your business in understanding what your customers are doing once they reach your website.
Air Date: March 1, 2010
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Neal Flowers of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy, answers questions on building online trust.
Shawna also reveals some major announcements following her birthday celebration over the weekend, including a quick NewLifeEvent Recap.
Special Pricing For 1 Choice Customers
Air Date: February 22, 2010
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Shawna conducts another end of month ecommerce q and a, and she answers questions on PPC, website design updates, shopping carts, and search engine marketing resources. We also get a quick preview of the upcoming New Life Event.
Air Date: February 15, 2010
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Conversion Rate Optimization or CRO. What is it? How do you do it? Where do you start? Hiconversion CEO Zee Aganovic, a serial software technology entrepreneur interested in all things related to use of technology in online marketing, tells us all about it.
Air Date: February 8, 2010
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Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more.
Air Date: February 1, 2010
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How Do You Get Shoppers To Sign Up For Your Mailing List? Ron Pereira from Top Right will be teaching us how with Email Marketing, including tips on abandonment rates, conversions and signup forms.
Air Date: January 25, 2010
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Shawna is joined by Rene Barnett from 1Choice 4 Your Store and they go over some listener questions that include advice on getting more sales, getting better rankings in the search engines and increasing conversion rates.
Air Date:
January 18, 2010
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Learn 3 Simple Steps To Double or Even Triple Your Profits. Guest Beth Schneider of www.processprodigy.com helps us discover how to take your existing business, your existing team, the marketing you are already doing and everything else youve got at your disposal… and squeeze 2-3 times the results from them by following her simple, yet amazing, Step-By-Step System.
Air Date:
January 4, 2010
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If you havent heard of John Lawson, you have probably seen him on TV. He was asked by American Express to be in a commercial! Find out how he got picked for the interview, what it was like to shoot a commercial for American Express, and tips John has for all ecommerce owners for 2010. Plus since he won 1st place in Startup Nation’s Savviest in Social Media, we will ask him about networking via social networks as well.
Air Date:
December 28, 2009
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Lots of changes going on over at Google and they are only getting started. December 4th Google announced more personalized search results for their users. Google also announced recently they have integrated REAL-time search. Social networking sites like Facebook, Twitter, and MySpace are being integrated into the search results.
After the first of the year, Google will be performing a major update called Caffeine that will be shaking up more than a few website rankings. Shawna joins guest Rene Barnett as they discuss all the changes, how they affect you, and what you need to do today to get ready for tomorrow.
Air Date:
December 21, 2009
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Can Video Really Improve Your Sales For Your Ecommerce Site? Erik Kretschmar, Co-Founder and Vice President of Marketing for iSpeakVideo offers up some ways that Ecommerce sites can use a video spokesperson, use video and what type of conversion rates are website owners seeing after adding video.
Air Date:
December 14, 2009
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Learn some of the latest tips and advice for getting the highest conversions for your online store. What pages you should be optimizing? Learn how to prioritize your pages. Find out what are the major challenges online store owners face when increasing their conversion rates and much more with guest Zee Aganovic from HiConversion.com.
Air Date:
November 30, 2009
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Shawna discusses the power of product reviews for retailers with Josh
Greenough, VP of Operations at PowerReviews. We learn if you should you care
about reviews? Will product reviews affect your bottom line?
What about bad
or negative reviews? How should you leverage this great new content that your
customers have added to your website? and much more.
Air Date: November 23, 2009
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Andy Cotten ,Senior Sales Manager for Yahoo Search Marketing, shares with us some last minute holiday search marketing tips you can use to get the most out of your pay per click campaigns.
Air Date: November 16, 2009
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Linda Bustos consults for some of the top online retailers in the world and
also writes and manages the Get Elastic Ecommerce Blog. Join us as we discuss
what retailers should be doing during this holiday season, what kind of metrics
you should be following, and what type of information you should be monitoring
when it comes to your competition.
Air Date: November 9, 2009
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Mike Ober from Yahoo Small
Business shares great tips for increasing your conversion rates.The holidays are
literally right around the corner and we all need all the help we can get!
Air Date:
November 2, 2009
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Chris Malta founder of WorldwideBrands.com tells us how
you can improve your customers online shopping experience. Find out how to
improve the shopping experience and increase your sales.
Air Date: October 26, 2009
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Rob Snell , author of Starting a
Yahoo Business For Dummies, joins Shawna for the premiere episode. They discuss
how to apply SEO into your e-commerce ventures, and offers tips on
transcriptions, sidebar navigation, CSS and RTML.
Press Release Information From Ecom Experts
 Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room.
Today she has over 25 employees dedicated to helping Yahoo! store owners build, grow and succeed with their Yahoo! stores.
As one of the most respected and knowledgeable voices in the Ecommerce industry, Shawna Fennell is able to call on other experts in the field for an in-depth examination of all things Ecommerce merchants need to know to run their online businesses optimally.
With enthusiastic intelligent conversation and a deep personal curiosity, Shawna brings out the best in her guests each week. For an easily listened to guide to the rapidly changing world of electronic commerce, Ecom Experts is on the air.
Ecom Experts airs live every Monday at 6:00 PM ET / 3:00 PM PT.
Can't listen to the live show? Subscribe via Itunes or catch our archives on your schedule.
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