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February 2009 Yahoo Store News

Welcome

Do You Need PPC Marketing Help?



PPC stands for Pay Per Click and if you need help with your Pay Per Click marketing, I might have the answer for you!

The good news, it's free.

The bad news, it ends soon.

PPC Classroom has reopened their doors, but you have to get in NOW. Thankfully they make this really easy by making it free.

I could sit here and tell you all the wonderful things you get with this program, but instead decided to show you by creating the video below.

You see, I signed up for this program because it really is a good deal!!

Here is what PPC Classroom is offering:

1. Free DVD - How To Get Instantly Started
2. Free PPC Classroom Course!
3. Free Template Package (Took Over $2M to Develop)
4. Free Ticket to PPC Classroom LIVE - Las Vegas!
5. Much Much More.... Just watch the video!

And you get INSTANT access to start the training.



I have signed up along with about 7,000 other students for this special deal and wanted to share it with you as I have not seen an offer like this before.

Although the courses are used for affiliate marketing, you can easily use this education on pay per click marketing for your online store.

Trust me when I say SIGN UP NOW! You do not want to miss out on this great education. Remember, education is POWER!





Want more great tips? Make sure to follow our Blog which provides Yahoo Store Owners great information they need to be successful!

Here are just a few of our recent headlines:

Grab our Blog Feed or have it sent to your email!

Sincerely,

Shawna Fennell


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow ShawnaFennell.

P.S.

Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!



New Services


We have created our own toolbar for Yahoo Store owners!



Our toolbar features Google Search Bar, Special Highlighter Tool, a link directly to your Store Manager Page, RSS Reader, Email Notifier, Weather, and Learning Resources.

The Learning Resources contains direct links to your favorite pages within the 1 Choice website:
  • Video Tutorials
  • Ebooks
  • Our Blog
  • Latest Newsletter
  • and more!
PLUS If there is a problem with the Yahoo Store or an update that you need to know about, we can send you a message immediately!

Download the 1 Choice 4 Your Store Toolbar Now

**New** Now you can use the 1 Choice 4 Your Store Toolbar to help with your search engine optimization. Use our highlighter to find the search term phrase on any page.

Example - We typed Yahoo Store into our search box using the 1 Choice Toolbar. Then we clicked on the highlighter next to the "Go" button. Below you can see the search term phrase highlighted.



Download the 1 Choice 4 Your Store Toolbar Now

Our toolbar also blocks annoying pop-ups and includes cookie cleaner, history cleaner, and cache cleaner.


Don't forget to download our e-books!

Meta Tags Made EasyFREE eBook Meta Tags Made Easy

Meta tag questions seem to come up quite a bit when we talk to our customers. So we decided it was time to write an e-book about them. Don’t worry; in true 1 Choice fashion… we have made it really easy! Download your free copy of  Meta Tags Made Easy E-book


Yahoo Web AnalyticsFREE Yahoo Web Analytics E-book Part 1

We are so excited about the launch of Yahoo! Web Analytics. In Yahoo! Web Analytics E-book Part 1, we help you to enable analytics into your Yahoo Store. Download your free copy of Yahoo Web Analytics E-book Part 1




Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!


Google Webmaster GuidelinesFrustrated with trying to make sense of the Google Webmaster Guidelines?

You might want to read our free e-book Google Webmaster Guidelines Made Easy Part 1 and Part 2.

It also contains great secrets I use for getting TOP rankings!




Featured Article

Beat the Downturn, Increase Site Profitability

1 Choice is excited to announce that we have partnered with Winbuyer to bring you an innovative new product - free of charge - which can help you increase your site's profitability by allowing your customers to comparison shop right on your site.

For years, giant retailers like Amazon and Buy.com have been giving shoppers the ability to compare real-time prices within their sites and earning from it. Now, through 1choice, you can too. Simply contact Winbuyer to get the application on your site.

It should take you approximately 15 minutes to copy and paste the script into your product description pages - and gain access to untapped profit potential.
Winbuyer
Keep Customers on Your Site The Winbuyer application helps you manage your brand and reaffirms the competitiveness of your prices. In addition to the ability to match the look of the application to your site, you can manage how many competitors and which competitors are displayed. Save consumers the hassle of searching for comparable products and profit!

Increase Revenue Generating Opportunities We all know shoppers compare prices. They bounce around between stores, comparison shopping engines and various other search engines until they finally find what they are looking for. Regardless of the trip they take, in the end, the profit from all this travel goes to the search engines (for PPC) and one sole retailer (for the sale).

Now, you can bite into the search engine pie. When you put the Winbuyer application on your product pages, you give your competitors the ability to pay you for the traffic you send them.

Earn More in PPC. Winbuyer helps you earn more by sending your traffic to the highest bidders. The application not only finds matching products, but finds you the highest paying PPC's for those products.

Getting on the WinBuyer PPC rate card also means that you'll automatically be entitled to premium PPC offers you'll earn up to three times more for each PPC through WinBuyer's traffic pooling system than as an individual retailer.



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Free Webinars
We will show you how easy it is to open a new Yahoo Store for business in just 6 easy steps.

Within a hour we will go through each step and open our new Yahoo Store for business!

It really is that easy. Sign up now and see for yourself!

We have set up an afternoon and evening webinar. You can pick the time that suits your schedule best!

Thursday, March 5, 2009 2:00 PM - 3:00 PM EST Sign Up Now

Tuesday, March 10, 2009 7:00 PM - 8:00 PM EDT Sign Up Now



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host the first and only radio show for Yahoo Store owners. You can catch us live each and every Monday 6:00 PM - 7:00 PM Eastern (3:00 PM - 4:00 PM Pacific) on WSRadio.com

If you have missed any of our shows, you can click on the links below (Our Top Listened to shows are listed with RED Stars):

  • ****Episode 22 - Stupid Yahoo Web Analytics Tricks - Rob Snell ****
    Rob Snell, author of Starting a Yahoo! Business For Dummies, stopped by Power Hour for an extended visit. Rob recently returned from PubCon with loads of information for you. Yahoo! Web Analytics has been released and Rob explains how the power of this software can help you gain valuable information with one click of a button.

    Analytics is an important part of your Yahoo! Small Business success. Rob explains why this information will help your conversion rates.

    Did you know that 98 percent of viewers on your Web site are not purchasing from your site? Rob explains why you need to know which channels are the best to drive traffic into sales on your site. Rob uses real Yahoo Analytics numbers to explain the importance of utilizing this new tool. Education is powerful and this data will allow you to educate yourself and help your Yahoo! Store.

    Analytics and trends go hand in hand. Rob tells you which trends are what you need to be looking at with your analytics data. Rob set up a special Web page for Power Hour listeners that is packed with information on Yahoo! Web Analytics. Listen to this show to access this unbelievable free educational information

  • Episode 21 - Online Marketing to Drive Sales and PCI Compliance
    Eric Weckert, owner of Drive Marketing Group and former Yahoo Sales Manager in their online advertising solutions department joined us this week to share the hottest marketing tips for the holidays. What is search marketing? How much should you spend? How is price determined? All your questions answered and much more! Plus, Eric is offering all listeners free analysis of their current online marketing accounts and/or develop recommendations if they are not. He is also offering 3 free months of account management to anyone that signs up for the offer. www.drivemg.com
    Our friend Ron Pereira, from Top Right, gave us some fantastic e-mail marketing advice. Can you still get started with e-mail marketing in time for the holiday season? Ron tells you how to get started on e-mail marketing with the basic steps. If you are an experienced e-mail marketer, listen to Ron's great technique he tells us about on the show. TopRight. Plus, Bill Dumont, from Emerchant Discount, spoke with us about the new PCI Compliance rules and how to protect your customers information this holiday season. Emerchant Discount

  • Episode 20 - Reducing Overhead & Recession Busting Tips
    America's current economic status has dented the majority of industries big and small. Many companies are reducing their overhead to deflect the current economic downfall. Jay Blazensky, of RingCentral, stopped by to speak with us about how RingCentral can help you cut costs, yet keep, if not increase, productivity. RingCentral recently conducted a survey and found that an amazing 75 percent of respondents have been negatively effected by the economy. Let Jay tell you how RingCentral can help. www.ringcentral.com

    Cathy Siciliano, Senior Director of Marketing at Elance.com dropped by the show to share some recession-busting tips for small businesses. Cathy also told us about how online freelancers can help you maintain or boost your sales on this exciting edition of Power Hour. Elance

  • Episode 19 - Increase Retention w/Video and Making Affiliate Programs Work
    Dave Toole, from Media Mobz, stopped by the show to talk about the importance of video in reaching out to your customers. Video is able to increase retention levels by over 300 percent. Dave spoke to us about ways to market and promote with the use of video. Did you know that video is an important part of Search Engine Optimization? It is and we tell you why. www.mediamobz.com

    J.P. Diaz, of Superior Affiliate Management, broke down exactly what affiliate marketing is and how it can is important to your business. Your small niche products can be a perfect fit for affiliate networks. Do you want to become an affiliate? J.P. will tell you how on this exciting new edition of Power Hour. Affiliate Marketing Part 2 E-Book

  • ****Episode 18 - Automate Your Yahoo Store, Neuroeconomics, & 3 R's of Merchant Accounts****
    Mailware is a backoffice system for mail order companies. Bruce Kowkabany, from Mailware, stopped by the show to talk about the services the company offers and Bruce talked about how Mailware has specific features built in for the Yahoo Store. Mailware is a backoffice system for mail order companies. It can take the order from creation to completion and then follow up with reports (ad tracking, RFM, profitability) and back end solicitations (emails, mailings etc.). Learn more about this great program for Yahoo Store owners by listening now! www.mailware.com

    Why are colors important to your Web site? Neuroeconomics would be the answer. Rene Barnett stopped by the show to tell us how Neuroeconomics works with your Yahoo Store and how you can increase sales by paying attention to how the brain works. Plus our friend Bill Dumont, from E-Merchant Discount, told us about the 3 Rʼs when selecting a merchant account provider. www.emerchantdiscount.com

  • ****Episode 17 - Comparison Shopping and Wholesale Tips****
    Dan Clarke, former CEO of VCommerce and present CEO of Specialty Retail Shop, stopped by the show to talk about how multiple checkout pages can hurt your online business. Did you know that online retails sales will increase 14.3 percent this year? Dan told us how smaller retail sites have a unique opportunity to market their sites and explained how comparison-shopping might be an ideal way to drive revenue. partners.winbuyer.com

    Colette Marshall, Marketing Director at Worldwide Brands, ended the October 13 show with some great wholesale tips that are definitely worth the listen. Learn why it is important to develop a strong relationship with your suppliers for lasting success! www.worldwidebrands.com

  • Episode 15 - Overcoming Cart Abandonment & Social Networking
    In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment? www.upsellit.com

    Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE! www.vastplanet.com

    ****Episode 9 - Keyword Research - The life blood of SEO***
    Ken McGafin explains why keywords are so important for Yahoo Store Owner to understand. Although you may know how customers are finding you, you may be surprised to find out they are finding your products many different ways. Are you optimizing your website for all the different keyword phrases your customers are using? If not, you are losing sales. Click below to use Wordtracker's free keyword research tool.
    Wordtracker Free Keyword Research Tool

    Ken also discusses the many opportunities that keyword research presents. By understanding lateral keywords and long tail keywords, you can increase your sales and increase your rankings. By creating keyword specific content pages, you are getting a ROI that lasts a lifetime and will continue to bring you additional income if done correctly. Click below to visit the Wordtracker Academy and learn more.
    Wordtracker Academy
     
  • ***Episode 6 - Product Sourcing w/ Worldwide Brands***
    Worldwide Brands provides excellent information about the importance of having the right products for your business and how to find those products as well. Collette also shares information about the phenomenal new video series that Worldwide Brands has just released on Beating the Recession which can be found at: http://blog.worldwidebrands.com/

    PLUS Worldwide Brands is offering up great tools and amazing discounts! Make sure to check out their blog for more details. You will not be disappointed!

    I was honored to be a part of the video series that is guaranteed to help many new and old store owners.
     
  • ***Episode 5 - Increasing Conversion Rates w/ Rob Snell***
    Rob Snell, author of Yahoo Business for Dummies, provides real life tips and information on increasing conversion rats for Yahoo Store. Tips include how to find your conversion rate, how to track your conversion rates, and using the new Checkout Manager. Rob discusses how to increase conversion rates by building confidence, providing contact information, and trust symbols. Rob Snell gives away a free copy of Chapter 21 of his book which discusses in more detail how to increase your conversion rates. Send an email to info@powerhourradioshow.com to get your copy today!


1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

February 2009 Yahoo Store News

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