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February 2011 Yahoo Store News Part 1

Welcome

Now WhatNow What? How Do I Get Traffic and Sales to My Store?

As most of you know, for the past 2 months I have been working on video site reviews. I have about 100 more to go so if you have not received yours yet... be patient with me :) I spend over an hour reviewing each site and after 6-7 a day, I start losing my voice.

There is one thing I keep hearing over and over from store owners....

"Now what?"

They opened their store and sales are minimal at best. Or their stores have been opened a year or longer but sales are stagnant.

Store owners are asking "What Do I Do Now?"

I hope to solve this problem with an experiment. It has been a long time since I have opened a new store and there are many changes that have happened in the industry.

When I first started out, we didn't have the social networking power that we do today.

I have opened a brand new store called 1 Choice 4 Quilting. Nothing too major but this will give me the opportunity to show you "Now What?"

Now What 2


Each step of the way I will be documenting all of my actions and the results. I really want to show store owners what they need to know very specifically for growing and building their online store.

I really want to answer the questions of "Now What?"

I can tell you that so far the store has been opened for less than 24 hours. I started it with a bang by offering a giveaway and spreading the word through the social networks. Did we get our first sale yet? Yes.

Have we started any other marketing campaigns? No.

I am trying to do this on a limited budget and working a full time day job - the same as many of you are doing as well.

The results - you will have to wait and see :)

If you want to watch the journey as it happens, you can watch via Twitter or Facebook. You can even follow along the blog.

One thing you will notice, we will be writing lots of content and connecting with our customers. THIS is the MOST important aspect.

ConfusionI see many store owners start businesses with products they know nothing about. How will you rank #1 in the search engines when you do not know anything about your products you are selling or your industry?

You have to be in love with the products in order to love writing about them. When you love writing about them, the passion comes through and your customers see this too.

So let's start this off the right way. What do you love? What are you passionate about? What do you love talking about?

Now find your suppliers and open a new store. We have coupons to try out the Yahoo Store for free for a few months.

Then join me February 25th - February 27th for 30 webinars in 1 weekend as we learn how to bring New Life to your website. 30 Webinars all aimed at helping you grow your business and they are all 100% free.

It's time to learn. It's time to grow. It's time to learn "Now What?"

Already have a website and need a site review?

Fill out the form now and get your site reviewed! *Please Note* There is a 4-6 week waiting list. Want help right NOW? Give us a call toll free at 888-312-7839.

Sincerely

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow Shawna Seigel.



Recently Completed


Upcoming Webinars

Date and Time Description Register
Mon, Feb 7, 2011 1:00 PM - 2:00 PM EST Learn How Easy It is To Open a Yahoo! Store

Description:
Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

PLUS - We will give you a coupon to try out the Yahoo Store for FREE.
Register Now
Wed, Feb 16, 2011 4:00 PM - 5:00 PM EST Learn How Easy It is To Open a Yahoo! Store

Description:
Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

PLUS - We will give you a coupon to try out the Yahoo Store for FREE.
Register Now
Wed, Feb 23, 2011 9:00 PM - 10:00 PM EST Learn How Easy It is To Open a Yahoo! Store

Description:
Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

PLUS - We will give you a coupon to try out the Yahoo Store for FREE.
Register Now
Feb. 25 - 27, 2011 New Life Event - 30 Webinars in 1 Weekend Register Now





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New Services


LogInYahoo Registration and Login

We are pleased to announce Yahoo! has included the client registration for their Merchant Solutions ecommerce sites. Order today your Registration and Login for Yahoo Stores and have it installed in 2-3 business days!



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Learn How to Quickly and Easily, Learn to Publish Your ‘Hot Selling’ eBooks to Amazon Kindle...And Reach the Massive Kindle Market...Starting Today! Grab your copy of Ebook Money Machines Video Tutorial today!



Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics




Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






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Registration and Login
Auto-Suggest Cross-Sell Feature From Yahoo
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Carousel Cross Sell Items
Flash Banner Rotator
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Full Header and Footer Shopping Cart Design
Hover to Enlarge
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Regular price: $600.00
This Months Special: $400.00
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Left Navigation Accordion Menu
Top Navigation Flyout Menus
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Featured Video Tutorial

Create SEO friendly products URLs, also known as product ids, in your Yahoo Store editor.





Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: February 1, 2011

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results. Air Date: January 24, 2011

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze! Air Date: January 10, 2011

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant Air Date: December 14, 2010

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea. Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image. Air Date: August 9, 2010

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there! Air Date: August 2, 2010

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.


1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

February 2011 Yahoo Store News Part 1

Copyright 2000-2012 1 Choice 4 Your Store - The Yahoo Store Design Experts. All rights reserved.
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