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February 2011 Yahoo Store News Part 2


Do You Need Help Growing Your Business?

Grow Your BusinessI started my first business out of my living room 11 years ago. I was a single mother who had left an abusive relationship and was just trying to survive.

At the time, there was not enough information on the web on how to really grow my new online business. Everyone wanted you pay for it.

I didn’t have the money. I did the only thing I could do. I started learning on my own!

One day I found myself sitting at a Search Engine Strategies Conference absolutely LOVING the education I was getting. I wish I had that education available to me years prior.

Let’s be honest. There was no way I could have done it. It cost $2,000 to get in the door, $400 for the flight, $200-$300 a NIGHT for the hotel, and other expenses. Don’t get me wrong, the education was WORTH IT.

As I looked around the room at that moment, I realized I had to find a way to bring that same quality education to that single mother working at home, in her living room, with her 2 boys, after leaving a husband with nothing but their clothes.

How could I help her get the same education NOW?

How could I help the small business owner who works all week and then works nights and weekends on their website the same quality education? How could I help someone disabled to get the same education? How do I bring this education to everyone?

FreeThat’s when it hit me. We will hold an event online. We will make it free.

This could work! Right???!!!


Guess what?

It worked!!

We are now holding our FOURTH New Life Event!!

And it is free. And it is wonderful. And it is the best online education available. And it is the most amazing thing I have ever created besides my children.


Here is where it gets interesting!

I didn’t want advertisers or sponsors. I really wanted this to be about free education plain and simple. I LOVE EDUCATION!! If you have been to my webinars, my radio show, or followed me at all… then you know.

So how do you get BIG speakers to come to my tiny little webinar series with no money and no advertising?

Got it!

You ask the attendees to sponsor the event!!

You ask them to spread the word to their friends, and they share with their friends, and they share, and so on, and so on, and so on.

If enough people show up to the live event, then these BIG speakers will want to show up AND they will want to come back. If we get enough people to show up, these BIG speakers will give us the BEST education possible and we get it for free.

All we have to do is get tons of people to show up!!

Wait, we can make these even more fun! We can ask people to donate really cool prizes and give those away to people who are blogging, tweeting, facebooking, and sharing the event with their friends.

And guess what?

We have some really cool prizes!!

But then I came up with ANOTHER idea!

We have so many wonderful people that come to all 30 webinars. You know that they are HUNGRY for education. You know that they want to be successful. You know that they are willing to put in the time and effort to be successful. All they need is a hand.

And that is when the Grand Prize Business in a Box idea came to me.

What is the GRAND PRIZE??

It is your very own business in a box! As one of our attendees Carla put it -

"It's a New Life."
Business In a Box

1. Lifetime Membership to WorldwideBrands - This is where you can go to find a product to sell online. Don't have money to invest in products? DON'T WORRY! You will be able to find dropshippers that will invest in the products. You sale the products and they ship it for you. As you grow bigger, you will find light-bulk and wholesale products to sale at WordwideBrands as well.

2. 4 Months Free Yahoo Store - Have a place to sell your products online that is easy, secure, and search engine friendly. Thank you @mikeober from Yahoo! This is now 6 months free!!

3. New Custom Store Design for your Yahoo Store by 1 Choice -We will help you grow your online store with a custom design and programming. This means more profit for you! We will focus on search and conversion optimization and help you learn how to use your new Yahoo Store inside and out!

4. 1 Seat to Chris Malta's Ebiz Workshop - A full day of online learning with Chris on how to develop a clear roadmap to success for YOUR business. This is a great opportunity to learn from someone who knows how to create a successful online business.

5. Four Hour Social Media Consultation with Melissa Lierman - Melissa is going to help you set up and implement your Facebook, Twitter, and YouTube marketing plan. She will help you develop your Social Media strategy specific to YOUR products and YOUR customers. You will learn how, when, who, where, and everything in between too!

6. Sit with Stoney g DeGeyter for 30 minutes discussing your Search Engine Optimization, Site Architecture, and Usability of your website. Stoney has been in this business since 1998 and is a well known speaker, blogger, and knows how to help his clients improve their conversion rates.

7. Join the WebSellersCircle.com for 3 months and enjoy rock solid info on eCommerce, eBay, marketing, business, and more! You will find lots of great information here and be able to network with other ecommerce owners.

8. Greg Jamison is going to help you create a 2 minute product video to upload to your YouTube Channel. Using videos to sell your products can help increase conversions by up to 300%! Don't have a YouTube Channel? Greg will help you create one!And more "extras" are being added on!

This is everything you need to start and grow a successful business online!!

So how do you win your Business in a Box?

Head on over to The New Life Event for all the details!!


Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures

Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow Shawna Seigel.

Recently Completed

New Services

LogInYahoo Registration and Login

We are pleased to announce Yahoo! has included the client registration for their Merchant Solutions ecommerce sites. Order today your Registration and Login for Yahoo Stores and have it installed in 2-3 business days!

ebook-money-machineEbook Money Machines

Learn How to Quickly and Easily, Learn to Publish Your ‘Hot Selling’ eBooks to Amazon Kindle...And Reach the Massive Kindle Market...Starting Today! Grab your copy of Ebook Money Machines Video Tutorial today!

Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics

Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!

Recently Added
Registration and Login
Auto-Suggest Cross-Sell Feature From Yahoo
Registration and Login

Auto-Suggest Cross-Sell Feature From Yahoo

Carousel Cross Sell Items
Flash Banner Rotator
Carousel Cross Sell Items

Flash Banner Rotator

Full Header and Footer Shopping Cart Design
Hover to Enlarge
Full Header and Footer Shopping Cart Design

Regular price: $600.00
This Months Special: $400.00
Hover to Enlarge

Left Navigation Accordion Menu
Top Navigation Flyout Menus
Left Navigation Accordion Menu

Top Navigation Flyout Menus


Featured Video Tutorial

Create SEO friendly products URLs, also known as product ids, in your Yahoo Store editor.

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Google Changes Focus on Content Farms
Air Date: February 1, 2021

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results.
Online Store Owners, Worried About Tax Time?
Air Date: January 24, 2021

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze!
Save Money on Credit Card Processing Fees
Air Date: January 10, 2021

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant
The 2 Million Dollar Christmas Idea
Air Date: December 14, 2020

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea.
Ecommerce Q and A: Optimizing for Holiday Shopping and Cyber Monday
Air Date: November 30, 2020

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site.
Social Ecommerce and Last Minute Holiday Conversion Tips
Air Date: November 22, 2020

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow.
Importance of Setting Proper KPIs and Goals
Air Date: November 16, 2020

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.
Ecommerce Trends and an Awesome Special From VeriSign
Air Date: November 1, 2020

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar.
Book Promotion, Quilting Ideas and Medical Supplies
Air Date: October 25, 2020

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.
Book Promotion, Quilting Ideas and Medical Supplies
Air Date: October 25, 2020

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.
Are Your Products Ready For Group Buying?
Air Date: October 19, 2020

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow.
How Your Local Directory Listings Can Rank Better in Google?
Air Date: October 11, 2020

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com.
Viral Marketing with Matt Siltala
Air Date: October 4, 2020

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.
Ecommerce Q and A: Exotic Fruits and Sterling Silver Jewelry
Air Date: September 27, 2020

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests.
How Does Google Instant Affect Your Traffic and Sales?
Air Date: September 20, 2020

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.
Video for Your Ecommerce
Air Date: September 14, 2020

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.
Best Practices for Customer Registration
Air Date: August 30, 2020

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Retaining Existing Customers
Air Date: August 23, 2020

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.
Big Commerce CEO Mitchell Harper
Air Date: August 9, 2020

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there!
Online Postage Shipping Options
Air Date: August 2, 2020

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.

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February 2011 Yahoo Store News Part 2

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