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January 2010 Yahoo Store News


BUYER BEWARE!! Hotel Ballroom Marketing and Other Scams

I had the pleasure of interviewing John Lawson, AKA ColderICE, on our new radio show Ecom Experts. He shared many pearls of wisdom including this wonderful phrase, "My short term investments pay for my long term investments and my long term investments pay me." LOVED IT!!

The interview all started because I saw John on a national commercial for American Express. I got all excited and wanted to know, how the heck he did that!

Our conversation led into how he became successful online. I love when people share REAL stories of their success. I get so upset when I see scam artists telling people how they made $30,000 their first month by opening an online store and YOU CAN TOO!

Taking MoneyWrong.

They are just there to take your money.

The majority of people starting online may not see sales right away. When I first started out, I only had 1 sale my first month. Then I learned about pay per click marketing and search engine optimization. Slowly those sales picked up and eventually I was selling over $100,000 a month.

But it did not happen overnight. As John Lawson said during our interview, "We live in a microwave society and we think that things should pop up overnight. That never happens. It's a fantasy they sell in hotel ballrooms."

These are the same scam artists that Chris Malta, Founder and CEO of WorldWide Brands, warned us about during his scam busting tour.

During one video, he tells us that 98% of these online internet marketing websites are scams.

Basically they take one or two classes, think they are the next "guru," and charge people to come to their local seminar for $50 - $150 on  up. You can always tell who these guys are. Their websites don't rank for any real major key search terms and they convince people they are the best by ranking for search terms nobody is looking for.


Your 5 year old can rank in the top 10 of Google for a search phrase with no competition. Just tell them to shoot a video or write a blog post. Bham... Top 10 Ranking in less than 24 hours.

There ya go. I just taught you everything they charge you for *laughing*

A lot of times you can tell these guys are crooks just by looking at their website copy. It is usually duplicated content. This is the number one rule of internet marketing and they break it by copying someone else's website.

Stay far away from these idiots. They are only around to steal your money. Chris Malta does a great job talking about some of the scams used during the hotel ballroom seminars.

Nobody will get you $30,000 in sales overnight. Nobody will get you #1 rankings overnight for relevant key search phrases that real people are looking for.

Like Chris Malta explains, making money online is just like making money anywhere else. It takes an investment of time, learning, and using the proper tools. IT CAN BE DONE. But it will not be done overnight.

Make sure to listen to our interview with John Lawson for more ecommerce tips and check out our scam busting tips with Chris Malta when he stopped into our little home back in July.


Shawna Fennell

Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow ShawnaFennell.


Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!

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Recently Added
Peel Away Ad
Peel Away Ad

Regular price: $350.00
This Months Special: $175.00

Featured Video Tutorial

Store owners need to know if or when their stores go down IMMEDIATELY. We needed a solution.

We found a website monitoring service that we could partner with that would give you a free trial, let you know that minute your website was down, check to make sure your shopping cart URL is always working, and would alert you through text message or email.

We created a video to show you how easy it is to get set up and know exactly when your store or your shopping cart goes down.

We hope that this solution will help everyone and will save you lost dollars!

We have created a short video to show you how easy it is to get set up and start monitoring not only your website but, your shopping cart URL as well.

New Life Event

New Life Event

I am so excited to tell you about the next New Life Event!

30 webinars in ONE weekend starting February 26th aimed at helping you to:

  • Increase your rankings
  • Increase the amount of  traffic coming to your site
  • Increase your conversion rates
  • Increase sales
  • Increase the size of your mailing list
  • And much much more!

This event is completely FREE. All you have to do is go to www.newlifeevent.com and add your name and email address.

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Better Sales and Conversion Q and A
Air Date: January 25, 2021

Shawna is joined by Rene Barnett from 1Choice 4 Your Store and they go over some listener questions that include advice on getting more sales, getting better rankings in the search engines and increasing conversion rates.
3 Simple Steps To Double or Even Triple Your Profits
Air Date: January 18, 2021

Learn 3 Simple Steps To Double or Even Triple Your Profits. Guest Beth Schneider of www.processprodigy.com helps us discover how to take your existing business, your existing team, the marketing you are already doing and everything else youve got at your disposal… and squeeze 2-3 times the results from them by following her simple, yet amazing, Step-By-Step System.
eCommerce and Social Media Tips
Air Date: January 4, 2021

If you havent heard of John Lawson, you have probably seen him on TV. He was asked by American Express to be in a commercial! Find out how he got picked for the interview, what it was like to shoot a commercial for American Express, and tips John has for all ecommerce owners for 2010. Plus since he won 1st place in Startup Nation’s Savviest in Social Media, we will ask him about networking via social networks as well.
Preparing for Google Search Result Changes
Air Date: December 28, 2020

Lots of changes going on over at Google and they are only getting started. December 4th Google announced more personalized search results for their users. Google also announced recently they have integrated REAL-time search. Social networking sites like Facebook, Twitter, and MySpace are being integrated into the search results. After the first of the year, Google will be performing a major update called Caffeine that will be shaking up more than a few website rankings. Shawna joins guest Rene Barnett as they discuss all the changes, how they affect you, and what you need to do today to get ready for tomorrow.
Can Video Really Improve Your Sales For Your Ecommerce Site?
Air Date: December 21, 2020

Can Video Really Improve Your Sales For Your Ecommerce Site? Erik Kretschmar, Co-Founder and Vice President of Marketing for iSpeakVideo offers up some ways that Ecommerce sites can use a video spokesperson, use video and what type of conversion rates are website owners seeing after adding video.
High Conversion Tips For Your Online Store
Air Date: December 14, 2020

Learn some of the latest tips and advice for getting the highest conversions for your online store. What pages you should be optimizing? Learn how to prioritize your pages. Find out what are the major challenges online store owners face when increasing their conversion rates and much more with guest Zee Aganovic from HiConversion.com.
Power of Product Reviews for Retailers
Air Date: November 30, 2020

Shawna discusses the power of product reviews for retailers with Josh Greenough, VP of Operations at PowerReviews. We learn if you should you care about reviews? Will product reviews affect your bottom line?
What about bad or negative reviews? How should you leverage this great new content that your customers have added to your website? and much more.
Last Minute Holiday Search Marketing Tips
Air Date: November 23, 2020

Andy Cotten ,Senior Sales Manager for Yahoo Search Marketing, shares with us some last minute holiday search marketing tips you can use to get the most out of your pay per click campaigns.
Holiday Preparations for Online Retailers
Air Date: November 16, 2020
Linda Bustos consults for some of the top online retailers in the world and also writes and manages the Get Elastic Ecommerce Blog. Join us as we discuss what retailers should be doing during this holiday season, what kind of metrics you should be following, and what type of information you should be monitoring when it comes to your competition.
Increasing Conversion for the Holidays
Air Date: November 9, 2020

Mike Ober from Yahoo Small Business shares great tips for increasing your conversion rates.The holidays are literally right around the corner and we all need all the help we can get!
Improving Shopping Experience & Increasing Sales
Air Date: November 2, 2020

Chris Malta founder of WorldwideBrands.com tells us how you can improve your customers online shopping experience. Find out how to improve the shopping experience and increase your sales.
SEO for eCommerce
Air Date: October 26, 2020

Rob Snell , author of Starting a Yahoo Business For Dummies, joins Shawna for the premiere episode. They discuss how to apply SEO into your e-commerce ventures, and offers tips on transcriptions, sidebar navigation, CSS and RTML.

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January 2010 Yahoo Store News

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