week on Ecom Experts
, we decided to try out something a little different.
Instead of having a guest, we asked you questions.
How can we help
your online store? What questions do you have about SEO, conversions, and
Listeners sent in their name, website, and question. We were
able to answer those questions live on our Monday edition of
The show went so well, that we are going to do this each and every month!
From now on, the last Monday of every month will be dedicated to
answering your questions and helping your store succeed live on Ecom Experts.
We have also
decided to step up our newsletters to twice a month as well. Our first
newsletter of the month will be the same as usual. However, our second
newsletter of the month we will cover some of the topics discussed in our
Question and Answer Podcast.
So let's get started!
theme of this month's Q & A was unique content and getting traffic
to their website.
Many site owners wanted to know why they were not getting traffic to their website. After
researching just a few products I learned that some products had from 50 to
over 9,000 other websites with the exact same duplicated content. NOT good.
When you are writing content for your website, you want it to be unique.
You do not want to copy the same product description the manufacturer has,
your competitor has, and 9,000 other websites have as well. You want your
own product descriptions.
This will help you stand out in the crowd
when it comes to Google AND your competitors.
Do you watch Reality TV
Shows? Imagine if all you had to watch on TV were Reality TV Shows. Would
you get bored with it? Wouldn't you miss comedies, dramas, cartoons, music
programs, and more? Of course you would! Nobody wants to see the same thing
over and over again... including Google and especially YOUR
So give them the spices of life. Give them something
How do you write unique content?
Start off answering EACH question:
- Who is this product for?
- What does this product do?
- When does the product do what it is supposed to do?
- Where does this product work best?
- How does the product work best?
- Why does this product need to be bought NOW? (Use a call to action)
This helps you to be relevant to what people are searching
for. This helps you to be relevant in the search engines. This
helps you increase sales. This helps you!
Blogs are an excellent way to write unique content
for your website, keep Google coming back to your website, and
connecting with customers. Just make sure the blog matches your
ecommerce store and that your
blog is set-up as a sub domain for your domain. Learn how to set up Blogger to your Yahoo Store.
How do I get more traffic to my website?
One thing that I noticed right away when I was looking over some of the
websites we reviewed, although they had custom programming... it was done
over a year ago. Some were done over two or three years ago. The programming
needed to be updated badly. You see, programmers did things different yesterday than
they do today. Let me give you a GREAT example.
June of 2009 you would
have wanted to have the Meta Tag Title, Meta Tag Keywords, and Meta Tag
Description filled out for your website on every page. Google Webmaster Guidelines stated
make sure to have your Meta Tag Titles but, Yahoo Webmaster Guidelines had
stated to make sure that all three were updated.
However, by the end
of 2009 all three major search engines (Google, Yahoo, and Bing) said they
no longer used the Meta Keywords Tag in deciding web rankings. Is
your programming following today's best practices?
not, you could be losing out on a lot of traffic. If you are unsure, just
call us RIGHT NOW before you keep losing traffic and sales. It costs you
nothing but, your time. Call 888-312-7839 today.
way, since Google is the monster, we thought you may want more information
on this. Read the
Official Google Blog with more information on the Meta Keywords Tag
Want more information?
Make sure to
listen to our Question and Answer session
and if you have questions just
give us a call. You know we are happy to help :)