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January 2010 Part 2 Yahoo Store News

Welcome

New Experiment - The Results? Fantastic!

EcommerceThis week on Ecom Experts, we decided to try out something a little different. Instead of having a guest, we asked you questions.

How can we help your online store? What questions do you have about SEO, conversions, and more?

Listeners sent in their name, website, and question. We were able to answer those questions live on our Monday edition of Ecom Experts. The show went so well, that we are going to do this each and every month!

From now on, the last Monday of every month will be dedicated to answering your questions and helping your store succeed live on Ecom Experts.



We have also decided to step up our newsletters to twice a month as well. Our first newsletter of the month will be the same as usual. However, our second newsletter of the month we will cover some of the topics discussed in our Question and Answer Podcast.

So let's get started!

The big theme of this month's Q & A was unique content and getting traffic to their website.

Many site owners wanted to know why they were not getting traffic to their website. After researching just a few products I learned that some products had from 50 to over 9,000 other websites with the exact same duplicated content. NOT good.

When you are writing content for your website, you want it to be unique. You do not want to copy the same product description the manufacturer has, your competitor has, and 9,000 other websites have as well. You want your own product descriptions.

This will help you stand out in the crowd when it comes to Google AND your competitors.

Do you watch Reality TV Shows? Imagine if all you had to watch on TV were Reality TV Shows. Would you get bored with it? Wouldn't you miss comedies, dramas, cartoons, music programs, and more? Of course you would! Nobody wants to see the same thing over and over again... including Google and especially YOUR customers.

So give them the spices of life. Give them something unique.

Write Unique ContentHow do you write unique content?

Start off answering EACH question:
  • Who is this product for?
  • What does this product do?
  • When does the product do what it is supposed to do?
  • Where does this product work best?
  • How does the product work best?
  • Why does this product need to be bought NOW? (Use a call to action)

This helps you to be relevant to what people are searching for. This helps you to be relevant in the search engines. This helps you increase sales. This helps you!


**Quick Tip**

Blogs are an excellent way to write unique content for your website, keep Google coming back to your website, and connecting with customers. Just make sure the blog matches your ecommerce store and that your blog is set-up as a sub domain for your domain. Learn how to set up Blogger to your Yahoo Store.

Make sure to sign up for the New Life Event.

We have 30 webinars in 1 weekend teaching you SEO, PPC, SEM, Conversions, Analytics, and MUCH more.

In one of those webinars, I will be showing you step-by-step how to create unique and awesome content for your website.

How do I get more traffic to my website?

One thing that I noticed right away when I was looking over some of the websites we reviewed, although they had custom programming... it was done over a year ago. Some were done over two or three years ago. The programming needed to be updated badly. You see, programmers did things different yesterday than they do today. Let me give you a GREAT example.

June of 2009 you would have wanted to have the Meta Tag Title, Meta Tag Keywords, and Meta Tag Description filled out for your website on every page. Google Webmaster Guidelines stated make sure to have your Meta Tag Titles but, Yahoo Webmaster Guidelines had stated to make sure that all three were updated.

However, by the end of 2009 all three major search engines (Google, Yahoo, and Bing) said they no longer used the Meta Keywords Tag in deciding web rankings.

Is your programming following today's best practices?

If not, you could be losing out on a lot of traffic. If you are unsure, just call us RIGHT NOW before you keep losing traffic and sales. It costs you nothing but, your time. Call 888-312-7839 today.

(By the way, since Google is the monster, we thought you may want more information on this. Read the Official Google Blog with more information on the Meta Keywords Tag)

Want more information?

Make sure to listen to our Question and Answer session and if you have questions just give us a call. You know we are happy to help :)


Sincerely,

Shawna Fennell


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow ShawnaFennell.

P.S.

Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!




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Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics




Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






Featured Video Tutorial

I am so excited to tell you about the next New Life Event!

30 webinars in ONE weekend starting February 26th aimed at helping you to:

  • Increase your rankings
  • Increase the amount of  traffic coming to your site
  • Increase your conversion rates
  • Increase sales
  • Increase the size of your mailing list
  • And much much more!

This event is completely FREE. All you have to do is go to www.newlifeevent.com and add your name and email address.

PLUS!! Spread the work about the New Life Event and you can win some fabulous prizes!!



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recent Articles
Peel Away Ad
Peel Away Ad

Regular price: $350.00
This Months Special: $175.00


Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: February 8, 2010

Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more. Air Date: February 1, 2010

How Do You Get Shoppers To Sign Up For Your Mailing List? Ron Pereira from Top Right will be teaching us how with Email Marketing, including tips on abandonment rates, conversions and signup forms. Air Date: January 25, 2010

Shawna is joined by Rene Barnett from 1Choice 4 Your Store and they go over some listener questions that include advice on getting more sales, getting better rankings in the search engines and increasing conversion rates. Air Date: January 18, 2010

Learn 3 Simple Steps To Double or Even Triple Your Profits. Guest Beth Schneider of www.processprodigy.com helps us discover how to take your existing business, your existing team, the marketing you are already doing and everything else youve got at your disposal… and squeeze 2-3 times the results from them by following her simple, yet amazing, Step-By-Step System. Air Date: January 4, 2010

If you havent heard of John Lawson, you have probably seen him on TV. He was asked by American Express to be in a commercial! Find out how he got picked for the interview, what it was like to shoot a commercial for American Express, and tips John has for all ecommerce owners for 2010. Plus since he won 1st place in Startup Nation’s Savviest in Social Media, we will ask him about networking via social networks as well. Air Date: December 28, 2009

Lots of changes going on over at Google and they are only getting started. December 4th Google announced more personalized search results for their users. Google also announced recently they have integrated REAL-time search. Social networking sites like Facebook, Twitter, and MySpace are being integrated into the search results. After the first of the year, Google will be performing a major update called Caffeine that will be shaking up more than a few website rankings. Shawna joins guest Rene Barnett as they discuss all the changes, how they affect you, and what you need to do today to get ready for tomorrow. Air Date: December 21, 2009

Can Video Really Improve Your Sales For Your Ecommerce Site? Erik Kretschmar, Co-Founder and Vice President of Marketing for iSpeakVideo offers up some ways that Ecommerce sites can use a video spokesperson, use video and what type of conversion rates are website owners seeing after adding video. Air Date: December 14, 2009

Learn some of the latest tips and advice for getting the highest conversions for your online store. What pages you should be optimizing? Learn how to prioritize your pages. Find out what are the major challenges online store owners face when increasing their conversion rates and much more with guest Zee Aganovic from HiConversion.com. Air Date: November 30, 2009

Shawna discusses the power of product reviews for retailers with Josh Greenough, VP of Operations at PowerReviews. We learn if you should you care about reviews? Will product reviews affect your bottom line?
What about bad or negative reviews? How should you leverage this great new content that your customers have added to your website? and much more. Air Date: November 23, 2009

Andy Cotten ,Senior Sales Manager for Yahoo Search Marketing, shares with us some last minute holiday search marketing tips you can use to get the most out of your pay per click campaigns. Air Date: November 16, 2009
Linda Bustos consults for some of the top online retailers in the world and also writes and manages the Get Elastic Ecommerce Blog. Join us as we discuss what retailers should be doing during this holiday season, what kind of metrics you should be following, and what type of information you should be monitoring when it comes to your competition. Air Date: November 9, 2009

Mike Ober from Yahoo Small Business shares great tips for increasing your conversion rates.The holidays are literally right around the corner and we all need all the help we can get!
Air Date: November 2, 2009

Chris Malta founder of WorldwideBrands.com tells us how you can improve your customers online shopping experience. Find out how to improve the shopping experience and increase your sales. Air Date: October 26, 2009

Rob Snell , author of Starting a Yahoo Business For Dummies, joins Shawna for the premiere episode. They discuss how to apply SEO into your e-commerce ventures, and offers tips on transcriptions, sidebar navigation, CSS and RTML.


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January 2010 Part 2 Yahoo Store News

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