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July 2011 Yahoo Store News Part 1

Welcome

Social Media is no longer a hobby. It's a required tool for store owners.

Social Media NewsDo you remember the first time you heard the word social media? How about the first time you heard the name Facebook? Where were you when you heard about the first tweet?

No matter where you were or how you heard about them, I bet you never imagined that you could be using these "tools" for your business.

Yet, social media has evolved and your customers are on Facebook, they are tweeting, they are blogging, they are reading blogs, they are watching videos, and they are connecting with multiple companies every day.

Whether they watch the news, read the newspaper, or walk into their local stores... customers are being bombarded with messages to connect on Facebook and Twitter.

HUGE corporations are paying BIG money to promote these connections with new and existing customers.

The problem...



Many store owners are not doing their part to promote their own Social Media oppurutnies.

The BIGGER problem...



Store owners are not taking advantage of the connections being made with the billions of customers available through Social Media.

Social Media MarketingThe solution...



Every single email should include, "We would love to connect with you!" or "We would love to talk with you!" or "Want to connect with us and find out about great deals too?"

Whichever one you pick, include links to your Twitter, your Blog, your videos, your Facebook Page, and/or any other Social Media Platform you are using to connect with your customers.

Make sure the customer sees this information in the confirmation email and the shipping status emails as well.

Remember - It usually takes 3 times seeing a message before your customers respond or react to the messages they are seeing.

The second part of the solution...



When customers like your page or follow you on Twitter, start connecting. Thank them for joining you. Ask them open-ended questions on a daily basis.

For our Now What Project Website we ask questions like:
  • What are your plans for today?
  • What are you sewing today?
  • What are your plans for the weekend?

Notice we aren't asking when they are going to buy from us again. We love these customers and we want to get to know them. We like them and they like us.

By doing this, we have established the first part of the buying process... Like

Remember, they have to like, know, and trust us before they purchase.

We let them into our daily lives and they get to know us – that’s the second part.

Asking open ended questions help our customers get use to posting on our Facebook Page. We do our best to get them involved as often as possible. We turn lurkers into active fans.

When they make a purchase, they have no problem sharing their experience on Facebook and Twitter. Our other fans get to see these comments and that helps with the third process - trust.

Bing Helps People Make Decisions Based on Their Friends Decisions



Bing has promoted itself as the decision search engine. No longer will your customer have questions and keep finding themselves lost in more confusion. When they search on Bing, they find the answers they need.

The latest commercials from Bing show a new way of making the decision even easier...

What do your friends think?

Now your customers are going to see their cousin Bobby Jo or their co-worker Sue Ann "liked" a particular product or website. Great! The decision has become even easier which one to pick out.



The problem...



Store owners are not taking advantage of this major movement in social media.

The solution...



As I  said above, the time is now to start engaging with your customers. Ask them what they think about certain products once in awhile. Encourage fans to speak up about what they think and how they feel.

Promote your Facebook Page by picking out a Facebook Fan of the Week. This let's your fans know that you care and appreciate them. Send your special Fan a gift for being chosen. Ask them questions and let other fans get to know them and help to create relationships.


Google Relies on Social Media to Help Weed Through the Spam



In the beginning Google's search engine was a popularity contest. If you had 10 links to your website and your competitor had 100 then they must be way more popular than you are. There was a huge problem with this method of ranking websites, the site with 100 links usually picked them up from some link farm and the site was complete garbage.

Google learned over the years the little tricks of the trade and the spam techniques that were being used to "trick the system." Today Google makes over 400 algorithm changes every year....that we know of. They are constantly tweaking and fine tuning the algorithm to remove the spammy websites from the search results.

One way to weed out the garbage is by using Social Media. When you write a great blog article, people will tweet about it. When you create a great video, people watch it and make comments. When you create great original content that is relevant to your audience, it will be shared on Facebook, it will be liked, and Google can use this data to determine whether or not your website should be ranked in their search engine.

The problem...



Store owners aren't using social media to its full potential.

Social Media Strategy


The solution...



Start with a blog. The blog is going to be the home base operation for everything that you are doing.

Next find out where your customers are the most. Depending on their age and preferences, they may be on Twitter more than they are on Facebook. With the new Google + that came out, you may find all your customers have moved there.

Either way, you need to find out where they are and get on there too. Start talking with them - not selling them.

Build relationships with your customers with education. Everyone loves to learn new things and if you are passionate about what you are doing, then you have something that you can share.

  • How can your customers do something better?
  • How can your customers do something easier?
  • How can your customer do more with what they have?


Is social media really worth the effort?



As you know, I built a store about 5 months ago so that I could show store owners what to do AFTER they've opened their online store. I have used only social media to grow this business.

I am happy to report that the total sales have exceeded $47,000.

Now What July 15th

This is even after going through this major surgery which has really put me out of commission for several weeks and put us severely behind on sales. Oh, and this last weekend (June 9th) we had 200 people in our backyard for our son's wedding. So sales are a little down :)

So now my question to you is...

How are you going to up your social media game and connect with more customers? More importantly, how are you going to up your social media game and increase sales?

Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married in 2010 on the Fourth of July!) Click To See Pictures

 

P.S.

Here are some links to amazing articles for further reading:


Recently Completed










New Services
We have the New Life Book Club where we are reading the Yahoo! Style Guide that shows you how to write content for the web. It will show you how to write better newsletters, blogs, and everything else.



We have a Mastermind Group that works together on weekly projects and to do lists.



We have the Now What Project that shows you a brand new website, shows you all the mistakes, fixes the mistakes, and then shows you the increased conversions. Learn from these mistakes!!



We have a brand new 1 Choice 4 Your Store Facebook Page. Have questions you want to ask? Just want to say hi? Come on over! We would love to have you :)


Finally, you can always give us a call to help you as well. Pick up the phone and dial 888-312-7839.


Recently Added
Registration and Login
Auto-Suggest Cross-Sell Feature From Yahoo
Registration and Login

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Auto-Suggest Cross-Sell Feature From Yahoo

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Carousel Cross Sell Items
Flash Banner Rotator
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Flash Banner Rotator

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Full Header and Footer Shopping Cart Design
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Full Header and Footer Shopping Cart Design

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This Months Special: $400.00
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Left Navigation Accordion Menu
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Featured Video Tutorial
This is an awesome rebroadcast from the New Life Event that I think you will enjoy. Learn how the Now What Project got started and much much more!



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: July 26,, 2011

Shawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more. Air Date: July 19, 2011

Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales. Air Date: May 23, 2011

Rene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites Air Date: May 16, 2011

Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure. Air Date: May 9, 2011

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store. Air Date: May 2, 2011

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent. Air Date: April 18, 2011

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days. Air Date: April 5, 2011

Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog? Air Date: March 28, 2011

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too. Air Date: March 22, 2011

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up. Air Date: March 14, 2011

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs. Air Date: February 22, 2011

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill. Air Date: February 15, 2011

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure? Air Date: February 8, 2011

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell. Air Date: February 1, 2011

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results. Air Date: January 24, 2011

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze! Air Date: January 10, 2011

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant Air Date: December 14, 2010

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea. Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.


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July 2011 Yahoo Store News Part 1

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