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July 2011 Yahoo Store News Part 2

Welcome

Page Load TimesWe all know site speed is important and Google wants to help you make your website 25% - 60% faster with their new Page Speed Service. Let’s discuss why speed is important, how to test your website, and how to make your site run faster.

Why is Speed Important?

In April of 2010, Google Webmaster Central Blog stated they are using site speed in web search rankings.

Remember, Google is all about providing a better user experience for their customers. As Google states in their article,

“Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there.”

However, Google also points out that while site speed is something they are now taking into consideration, less than 1% of search queries will be affected.

“While site speed is a new signal, it doesn't carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point.”


Moral of the story?

If you are still using duplicate content, your pages aren’t relevant to what people are searching for, or you haven’t taken the time to create really awesome unique content for your website on a consistent basis…. Don’t bother with page load times YET.

Think about this, if you want to reach #1 you need an A+. The relevant unique consistent content on your website takes up 80% of your grade.

Links, page speed, Meta Tags, etc make up the rest.

Content is STILL King and Relevancy is Queen.



How Do You Test for Speed

Rob Snell wrote an awesome article about Page Speed recently and used a popular tool from Pingdom. We decided to test out our store that we are using for the Now What Project.

Here we see the results of this test:



We also tested our website on WebPageTest. Here are the results from that test:




We click view test and get to see more information:



This site is fun but, notice the HUGE difference in results. One said 7.9 seconds and the other said over 12 seconds.

We tested the site using Google’s Page Speed. Here are the results of this test:

Google says that we have a score 93 out of 100 – an A in page speed.


Moral of the story?

No two tests are going to come out the same. Run multiple tests and look for trends. If all 3 sites state you have a problem with the same thing… fix the problem.



How do we make our site load faster?

Google has a REALLY interesting service about to be released called Page Speed Service.

“Page Speed Service is an online service to automatically speed up loading of your web pages. Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices and serves them to end users via Google's servers across the globe."

Having the power of Google supporting your website may or may not be a bad thing – I am still working this out in my head.

However, they are stating they can help our website run faster and they have made other websites 25% - 60% faster with this service.

I signed up to be a Beta.

Until that comes out, we have to work on things ourselves.

Let's Optimize Those Graphics

Looking at all 3 graphs, I see that the images from my home page slide show are killing me.

So I am going to save all those images to my computer and optimize them.

I tried 3 different programs and wasn’t happy with the results. With Smush It, we only reduced the size by about 4%.

We downloaded Image Optimizer and LOVED the results.


Our original image was 234 KB and Image Optimizer made it 23KB. SWEET!


Did we lose quality?

A little bit so let’s change to High Quality - 34KB.

Considering we started at 234KB – I am happy with this.

Now let’s change the rest of the images for the slideshow, publish our site, and retest our website.

According to Pingdom, it now takes 5.4 seconds. We trimmed 2.5 seconds just by optimizing those 7 images in our slideshow.

According to Page Speed by Google, we went down to an 89 out of 100.


Moral of the story?

You can’t make everyone happy. The best you can do is look for the trends, fix them, and improve your score.

What is the perfect speed or score?

Better than it was yesterday :)


Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married in 2010 on the Fourth of July!) Click To See Pictures

 



Recently Completed










Upcoming Webinars
Date and Time Description Register
Wed, Jul 27, 2011 1:00 PM - 2:00 PM EDT This is your Yahoo Store... This is your Yahoo Store on Speed

Description:
Join me as I take you through the back end of the basic Yahoo Store and show you the secrets for working smarter not harder.

You will learn:

** Short-cuts for adding new products into multiple categories at one time.
** How to change multiple pages with just a few clicks.
** Using the Yahoo Store Catalog to make multiple changes in mere minutes.
** RTML programming features that turn a huge hassle into a store owners dream.
** and much much more!
Watch Rebroadcast
Wednesday, August 3, 2011 1:00 PM - 2:00 PM EDT This is your Yahoo Store... This is your Yahoo Store on Speed Part 2 - Database Uploads

Description:
One of the easiest ways to add multiple products to your store is by using the Database Upload Feature.

You will learn:

** What is required to upload a file?
** What kind of information can I add to my products with a database file?
** Can I make changes to multiple products with my file?
** How can I work smarter not harder using database uploads?
** and much much more!

Sign up now for a fun afternoon of learning!
Register Now
Wed, Aug 10, 2011 1:00 PM - 2:00 PM EDT Learn How Easy It is To Open a Yahoo! Store

Description:
Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

PLUS - We will give you a coupon to try out the Yahoo Store for FREE.
Register Now
Wed, Aug 17, 2011 1:00 PM - 2:00 PM EDT Now What Project - Where are we and how did we get here?

Description:
Five months ago we opened a Yahoo Store for the purpose of educating store owners on what to do after they’ve opened their own online store.

That store is now 5 months old and has a gross revenue exceeding $47,000. The kicker?

We have used only social media to grow this business and spent $2 a day in advertising.

We have been able to document the entire experience and use this new store to help other store owners grow their business as well.
Register Now
Wed, Aug 24, 2011 1:00 PM - 2:00 PM EDT Learn How Easy It is To Open a Yahoo! Store

Description:
Are you ready to learn how easy it is to open a new Yahoo Store for business in just 5 easy steps?

Within an hour we will go through each step and open our new Yahoo Store for business!

PLUS - We will give you a coupon to try out the Yahoo Store for FREE.
Register Now


New Services
We have the New Life Book Club where we are reading the Yahoo! Style Guide that shows you how to write content for the web. It will show you how to write better newsletters, blogs, and everything else.



We have a Mastermind Group that works together on weekly projects and to do lists.



We have the Now What Project that shows you a brand new website, shows you all the mistakes, fixes the mistakes, and then shows you the increased conversions. Learn from these mistakes!!



We have a brand new 1 Choice 4 Your Store Facebook Page. Have questions you want to ask? Just want to say hi? Come on over! We would love to have you :)


Finally, you can always give us a call to help you as well. Pick up the phone and dial 888-312-7839.


Recently Added
Registration and Login
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Registration and Login

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Carousel Cross Sell Items
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Flash Banner Rotator

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Full Header and Footer Shopping Cart Design
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Regular price: $600.00
This Months Special: $400.00
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Left Navigation Accordion Menu
Top Navigation Flyout Menus
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Featured Video Tutorial
Join me as I take you through the back end of the basic Yahoo Store and show you the secrets for working smarter not harder. You will learn: ** Short-cuts for adding new products into multiple categories at one time.

** How to change multiple pages with just a few clicks.

** Using the Yahoo Store Catalog to make multiple changes in mere minutes.

** RTML programming features that turn a huge hassle into a store owners dream.

** and much much more!



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: July 26,, 2011

Shawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more. Air Date: July 19, 2011

Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales. Air Date: May 23, 2011

Rene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites Air Date: May 16, 2011

Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure. Air Date: May 9, 2011

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store. Air Date: May 2, 2011

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent. Air Date: April 18, 2011

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days. Air Date: April 5, 2011

Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog? Air Date: March 28, 2011

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too. Air Date: March 22, 2011

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up. Air Date: March 14, 2011

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs. Air Date: February 22, 2011

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill. Air Date: February 15, 2011

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure? Air Date: February 8, 2011

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell. Air Date: February 1, 2011

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results. Air Date: January 24, 2011

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze! Air Date: January 10, 2011

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant Air Date: December 14, 2010

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea. Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.


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July 2011 Yahoo Store News Part 2

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