Are Sales Down? It's time to get S.M.A.R.T.
The phone rings, “Help! My
sales are down. My business is going under. There is something wrong with my
Me: “Let’s start with
taking a look at your analytics.”
Store Owner: “No, you need
to look at my website. Something is wrong.”
Something may be wrong but it’s usually not the website. It’s the store owner. Their business is going
through a down period.
Every business goes through this… EVERY business.
You have times when sales
are up, you have times when sales are down, and you have times when sales are
somewhere in between.
It’s a cycle that happens
month after month and year after year. After you have been in business for a few
years, you begin to see the trends and can make adjustments.
For instance, many store
owners who sell novelty type of items may find themselves with lower sales than
usual. It’s summer time. People are at the beach, taking vacations, and not
thinking about buying your products.
So what are you going to
You are going to get
It’s time to create a goal
AND make sure that you are being S.M.A.R.T. about it!
Step 1 – Specific
Create a very specific goal
for your store. Your goal should answer:
Example – I want to
increase traffic to my store by 10% within the next 12 weeks so that I can
increase my sales by 10%.
Step 2 – Measurable
We have to measure our
goals to insure that we meet and exceed our goals.
Find a way to measure your goals. Use Google Analytics, Yahoo Analytics, or even
the Reports section of your Yahoo Store.
- How much?
- How many?
- How will you know when you reach your goal?
Step 3 – Attainable
Take a look at your goal
again. Is it attainable?
Saying that you want to increase traffic by 100% in 4 weeks might be attainable
with a lot of PPC money but not realistic.
Yes you want to stretch
yourself but don’t go crazy.
As you may have read, I
have been working very hard on losing weight and my goal was to lose 100 pounds
over the course of 10-12 months. My goal each week is to lose 2 - 4 pounds so
that I can stay on target.
I always shoot for 4
pounds. It’s a stretch and yes, I have to work out at least an hour a day or
more in order to achieve the results. However, if I was going for 10 pounds a
week… that would just be ridiculous.
Step 4 – Relevant
You need a goal that is
right for your business.
- Is your goal something that
matters to you?
- Does it match your needs for right now?
- Are you the right person for the job or do you need help?
Step 5 – Time-bound
Finally, you need to figure
out some dates.
Just like I know how much I
should be losing each week to make my goals, you have to create your own check
- When will you check to make
sure you are on target?
- How long will you give yourself to complete your goal?
- What can you start working on right now to help you reach your goals?
- What can you do tomorrow or next week?
- Is your target date attainable?
I hope you find this system
helpful. I certainly did when I first learned about it during a business course
in college. If you come up with a goal
and need someone to bounce ideas off of, feel free to click the email us button
above. We would love to help you!
If you are in our Group
Coaching Program – I smell an assignment *wink*
Good luck with your goals
and let me know how it goes!!Until then, have a
(Formally Shawna Fennell but I got married on the Fourth of July in 2010!)
Click To See Pictures