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July 2013 Yahoo Store News

Welcome

Yahoo Store Product Images Get a HUGE Update!

If you haven't heard, Yahoo has released a new AWESOME feature for product images. This new update will help your SEO efforts and help your products be found in Google Images. Images can generate a TON of awesome traffic from image-based searches.

Background Information



Head over to any item page in your store, right click on the image and choose "View Image."

View Product Image



Now take a look at the URL for the image.

 

Temporary URL


The URL not only doesn't make sense but, the address changes on a regular basis.

Why?

When people first started putting their websites online, bandwidth was a HUGE issue. You were charged based upon how often your online files were being downloaded (viewed). So people started using the URL of images from other sites - basically stealing  their bandwidth.

Thankfully bandwidth issues are not a problem for us today. In fact, if you do a comparison of the different plans available for Yahoo Stores... they mention nothing about bandwidth.

So What's New?

Yahoo announced July 8th that they will be offering static URLS for all item images. WOHOOO!

Basically it means that your product images are going to have a URL that does not change and is RELEVANT to the product.

Example - Let's go back to the item we used previously. Let's click the image button, upload our image, and right click to view the image.

New URL Address

Look at that awesome URL for our image! It is relevant to our product. However, the name may be a little long.

You see, Yahoo uses the name of the item as the name of the image. This usually works great but, if you have really long product names, you are going to have really long image names.

So let's change it!

Click edit on that page and you will see a fancy new variable -

Image Name
"To change the file name of this image, enter a new name in the Image-Name field. A number will be added to the end of the file name (e.g., my-item-name-01) for all versions of this image that are generated for your store. SEO efforts for previously-uploaded images may be impacted when an existing image is given a new file name."

That's super easy! I am going to change the name of the file to boo-crew-charm-pack-sweetwater. Then click update.

Right click that image again and look at our new pretty file name.

Better URL

MUCH BETTER!

Did you notice a number was added at the end though?

"A number will be added to the end of the base file name for all versions of this image generated for the store (e.g., main item image, thumbnail, etc.); for example: chocolate-frog-01, chocolate-frog-02.

That makes sense!

Want to know something else cool? You can change those image names in Catalog Manager too.

**Remember** If you change the file name, make sure it is relevant to the product, uses keywords your customers will use, and don't keyword stuff!

Does my store have Static URLs Today?

Yahoo stated that these updates will be done in stages.

As soon as your store has this new feature, you should see a notice in your Yahoo Store that looks like the following:

Yahoo Store Message

**Please Note** The first phase of changes will ONLY work on new images. The second phase will change all of your existing item images to the SEO-friendly URLS.

Can I get the new image names on my products before the release of Phase 2?



Yes, and no.

Yes you can if you reupload all of your images.

No it won't happen automatically until Phase 2.

Can we help you reupload all of your images? Absolutely. Once you get the message above, send us over a quick email, tell us how many products you have, and we will run a test on your website.

If it works, we will send you over a quick quote. Pricing will range from $100 - $300 based upon how many products you have :)

As always, if you need help with ANYTHING at all, give us a call toll free right now 888-312-7839.

Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but I got married on the Fourth of July in 2010!) Click To See Pictures



Recently Completed


New Services

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Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: August 21, 2013

Conversions and Rankings? Cresta Pillsbury of ShopperApproved discusses how when it comes to online sales, customer ratings and reviews influence more people to buy than any other form of advertising. Also, learn how reviews also help your search engine rankings? Air Date: August 13, 2013

Learn How Landing Pages Work for ‎Ecommerce‬ as Rene speaks 1-on-1 with the author of Landing Page Optimization, the CEO of Site Tuners and the Chair of the Conversion Conference Tim Ash. Tim offers some takeaways when it comes to merchants working with landing pages and we learn about the experience of attending a Conversion Conference. Air Date: August 6, 2013

Talking 10 Tips for Building Your Brands Authority as Shawna and Rene take us back into the list and help you build a solid plan for building brand authority. Air Date: July 30, 2013

Talking 10 Tips for Building Your Brands Authority. Lots of wonderful articles have come out recently about building your authority.It helps create SEO signals and create additional streams of traffic. Shawna and Rene help you build a solid plan for building brand authority. Air Date: July 23, 2013

Another Google Panda Update? Did your Website Get Hit? Shawna discuss the latest updates from Google, plus What is Matt Cutts (Googles head of search spam) saying about Duplicate Content and Links? Air Date: July 16, 2013

Discussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google Adwords? How do ecommerce store owners get started with Google Product Listing Ads? What is the best way to set up your Product Listing Ads in the Google interface for best performance? How do you manage the Product Listing Ads since they don’t have keywords? What about ecommerce stores that have thousands of sku’s and products, how do they differentiate their bids for each product and create an ad for each individual product in their store? What are the advanced strategies for setting up and managing Google Product Listing Ads? Air Date: July 2, 2013

Looking into the Yahoo Style Guide, Shawna and Rene explain how to write awesome content. They explain how you have to put your most important information first and up-front. You have to help organize your content so that people can scan for certain key words and phrases. Air Date: May 28, 2013

Google Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the hardest? Air Date: May 21, 2013

Selling to Women – The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That’s a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women. Air Date: May 14, 2013

Matt Cutts, who is head of Googles search spam, recently created a video that answers some of the questions about what store owners should expect in the near future in regards to SEO. Shawna and Rene discuss how these big changes on the way and how these changes could affect your rankings. Air Date: May 7, 2013

Ecom Merchants Reaction to Online Sales Tax Bill Passing US Senate as The Senate sided with traditional retailers and state and local governments passing a bill that would widely subject online shopping – for many a largely tax-free frontier – to state sales taxes. Mark Levine, the Chief Executive Officer of BubbleFAST offers his thoughts. Air Date: April 30, 2013

Shawna interviews Joe Palko about Ecommerce Search Engine Optimization. He started his first online store in 1994 and then in 2001 helped to start-up Solid Cactus. In 2009 they sold Solid Cactus to Web.com and he joined 3dCart in 2011. Air Date: April 23, 2013

Kick Ass Social Commerce for Entrepreneurs as Shawna welcomes back John Lawson AKA ColderIce to share some awesome tips on ecommerce, social commerce, and much more! we also discuss his upcoming book Kick Ass Social Commerce for ePreneurs due out in March of 2014. Air Date: April 16, 2013

Increase Sales with Affiliate Marketing as Shawna discusses how affiliates can help you increase sales with Shawn Collins, co-founder of Affiliate Summit affiliate marketing conference, Co-Editor-in-Chief of FeedFront Magazine and author of Successful Affiliate Marketing for Merchants. Air Date: April 9, 2013

Search Issues Anyone in eCommerce Should Know About as Shawna and Rene discuss What is Page Rank and does it matter? What are Canonical Tags and do they matter? What are the essentials you need for SEO? How long does content marketing take to go into effect? Air Date: April 2, 2013

Google reportedly will be soon going after bad merchants with a new algorithm targeted at lowering their rankings in Google. Plus, Shawna and Rene go over SEO issues including Google Penguin and Panda Updates and more.


1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

July 2013 Yahoo Store News

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