Can your online business survive during the
Are we in a recession?
Some say we are. I go to the mall, nobody is there.
I go out to eat; I no longer have to wait for a table. I want to book a
last minute flight, no problem as long as I am willing to pay twice the
price. Businesses all over are laying off thousands of people. SUVs are
sitting on dealers lots and nobody is buying them. Summer vacations are
on hold as people are unable to afford the gas prices.
Yet, I look at our customers' websites every day.
Their sales are BOOMING. >
Where is the recession online?
There isn't one.
Not convinced? Make sure to read our newest e-book which
contains an amazing
article from Kurt Peters called, "The Internet star rises in a down
economy Info from IRCE 2008."
Here is a snip:
The Internet is the engine of growth, especially
this year as it appears increasingly likely that the U.S. economy is in
a recession. "The Internet today is one of the few opportunities for
retailers to capture sales growth and market share," says Robert Antall,
CEO of Cleveland-based retail consultants Lake West Group. "A lot of my
clients are looking to the web as an opportunity to salvage the year."
So how does your business survive and grow during this
time? You need to have the right education and you need to be prepared. I was
honored to be interviewed for a series of videos that Worldwide Brands put out
called, "Beat the Recession with Ecommerce."
As some of you may know, I wouldn't be here today
without Worldwide Brands. You can
hear more details about my history
with Worldwide Brands in a recent interview we did together on the Yahoo Store Power
I urge all of our Yahoo Store owners to watch this fascinating and
series. You will hear real tips and advice
from experts in the field as well as other store owners that are
this recession! You will even hear from Forrester Research who has
conducted research on projected ecommerce sales for the future.
I promise you will learn something new from these
videos that will help you to grow your business!
P.S. Worldwide Brands for the first time ever is offering a payment plan so that you can find the best products for this holiday season! Now is the time to start finding those products and this is AMAZING deal!
It also contains great secrets I use for getting TOP rankings!
Internet Retailer, Affiliate Summit, and Search Marketing Expo
Did you attend any of the conferences? If not, no worries! We were there and
we took good notes! We posted the tips and advice to our blog. We also
wanted to provide our customers the information from these great conferences
into 1 easy to read format.
this free e-book now. It contains all the updates from each of the 3
Search Engine Strategies NY Conference Coverage
I understand that
following a blog is not always an easy task for store owners. I came up with
the idea of putting the post all together into 1 simple downloadable e-book
and our customers loved it!
Download your copy now and learn more about landing page optimization,
image optimization, converting visitors into buyers, social marketing, and
of getting top rankings, I love the new Mentor Program!! It is really
helping store owners to see results! I am so proud of one our students who
went from no ranking at all in Google for a major keyword phrase to number
10 within a few weeks of joining. In MSN they went from number 56 to number
6 with that same keyword phrase. That is awesome!
How did they do it? They followed the steps in the Mentor Program and
learned how to add great content to their website!
1 Choice 4 Your Store is proud and honored to host the first and only
radio show for Yahoo Store owners. You can catch us live each and every Monday
6:00 PM - 7:00 PM Eastern (3:00 PM - 4:00 PM Pacific) on
If you have missed any of our shows, you can download them on Itunes or
click on the links below (Our Top 3 is listed with RED Stars):
4/14/08 Show - Interview w/ Shawna, Analytics w/ Monitus, & ECMTA
I want to take some time to introduce myself to you. I thought who
better to interview me than my own mother. Not only does she have a
BA in Communication, but she also has her Masters in Business
Administration. You may know her around 1 Choice as Rene, I just
call her mom. PLUS
Analytics is often the least focused on aspect of running your
Yahoo! Store. Michael Whitaker, CEO, Monitus discusses how accurate
web analytics will be as well as common issues when implementing
4/28/2008 - Merchant Accounts
Starting an online store is not always easy. What do you need in
order to open your store? A merchant account. Learn how merchant
accounts work. There are different aspects of the merchant account
and each part of the puzzle is explained. The difference between
real-time processing and virtual terminals are covered as well.
5/5/08 Show - Press Releases & SEO
Joe Beaulaurier, Marketing Manager for PRWeb explains exactly what
SEO is and why all ecommerce sites need to focus on their search
engine optimization. Great content is not always enough and press
releases can help take your site to the next level.
5/12/08 Show - Gift Registries
Peter DiSalvo, VP of Marketing for Felicite.com explains more about
gift registries. Gift registries are not just for babies and
weddings. Registries are being made for birthdays, anniversaries,
and many other special occasions. Increase your revenue by 15% or
more when using a registry service. Peter offers our listeners a
discount and risk free guarantee.
Show - Increasing Conversion Rates w/ Rob Snell***
Rob Snell, author of Yahoo Business for Dummies, provides real life tips and
information on increasing conversion rats for Yahoo Store. Tips include how
to find your conversion rate, how to track your conversion rates, and using
the new Checkout Manager. Rob discusses how to increase conversion rates by
building confidence, providing contact information, and trust symbols. Rob
Snell gives away a free copy of Chapter 21 of his book which discusses in
more detail how to increase your conversion rates. Send an email to
email@example.com to get your copy today!
PLUS Worldwide Brands is offering up great tools and amazing discounts! Make
sure to check out their blog for more details. You will not be disappointed!
I was honored to be a part of the video series that is guaranteed to help
many new and old store owners.
6/9/2008 Show - Live from Internet Retailer 08
Live from Internet Retailer in the Yahoo booth we interview Jimmy Duvall,
Senior Director, who is responsible for the development and management of
all Yahoo! Small Business products. Jimmy discusses how easy it is to get
online with a Yahoo Store and more importantly, how quickly you can be up
and running. Jimmy goes on to share some useful tips for ecommerce success.
Discussions with Shirley Tan from American Bridal, Scott Smiggler from
Exclusive Concepts, and Don Cole from Your Store Wizards are also included!
6/16/2008 Show RTML w/ YTimes, Email Marketing, & Yahoo Success Story
Istvan Siposs, CEO of Ytimes, wrote his first book RTML 101. Since then, he
has been writing additional books to help Yahoo Store Owners learn the art
of RTML as well as help them learn the basic tips and tricks of the Yahoo
Store. Istvan's latest book covers everything you need to know to customize
your Yahoo Store Checkout and can be found
by clicking here PLUS Ron Pereira, CEO,
Top Right discusses the challenges that many Yahoo Store owners face
when it comes to marketing their customers via email and Tom DaPrato,
President of Ahl DaPrato, LLC, started his first Yahoo Store in 2002 with
his partner Jay Ahl. Since then, they have grown to seven niche internet
stores. Tom shares his experience with Yahoo Stores and his important tips
Show - Keyword Research - The life blood of SEO***
Ken McGafin explains why keywords are so important for Yahoo Store Owner to
understand. Although you may know how customers are finding you, you may be
surprised to find out they are finding your products many different ways.
Are you optimizing your website for all the different keyword phrases your
customers are using? If not, you are losing sales. Click below to use
Wordtracker's free keyword research tool.
Wordtracker Free Keyword Research Tool
Ken also discusses the many opportunities that keyword research presents. By
understanding lateral keywords and long tail keywords, you can increase your
sales and increase your rankings. By creating keyword specific content
pages, you are getting a ROI that lasts a lifetime and will continue to
bring you additional income if done correctly. Click below to visit the
Wordtracker Academy and learn more.
1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not
associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.