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June 2011 Ystore News

I never really paid attention to giveaways and online contests before until I started quilting last summer.

There was this company called Accuquilt that put out a product called the Go Cutter and they wanted to draw attention to this product in a big way.

Here is what they did:

They would send one Accuquilt Go Cutter to a blogger and ask them to review the product. They would then allow the blogger to give away another Go Cutter to one of their readers along with 3 dies.

You have to realize that this is a $450 - $500 prize.

Every single week you would see another new giveaway sponsored by Accuquilt.

There were several ways to enter this contest. You could follow the blogger, tweet about the giveaway, blog about the giveaway, and join in on Facebook. The one condition that you had to do was go to the Accuquilt website and pick out the 3 dies you would want.

Let's think about this for a moment:

  • The blogger builds readers
  • The blogger builds Twitter followers
  • The blogger builds Facebook fans
  • The blogger gains more links to their website
  • Accuquilt gains more brand recognition
  • Accuquilt gains more traffic
  • Accuquilt gains more sales
I have watched Accuquilt EXPLODE and I knew as it was happening that this marketing plan was brilliant.

It got me thinking about online store owners using this same marketing plan to build their store.

Could a store be marketed completely through social media using giveaways as the extra carrot?

I had to find out for myself and that is when I built 1 Choice 4 Quilting. I could use this store to show store owners what to do AFTER they built their store and test out the theories that had plagued my mind.

I would like to show you some reports after being in business for just 4 months.

Again... the ONLY method we have used to market this website has been through social media.

Shawna, what happened with the giveaways?

The giveaways ROCKED!

The giveaways helped us to reach over 1,600 followers in just 4 months

The giveaways helped us to reach over 300 Google Followers on our blog.

The giveaways helped us get several links to our brand new websites naturally (search engines loves this).

The giveaways helped us to gain more traffic.

The giveaways helped us to gain more sales.

I had an idea.

Many of you want to try this out but you aren't really sure how to do it.

So my last giveaway I tried out something new and invited a few other stores to join in on my giveaway and offer some goodies of their own. I asked our readers to check out their websites and let us know their thoughts. These store owners received GREAT feedback and an increased amount of traffic to their stores.

So I want to help you with a marketing plan that will be up and going in time for your Christmas Holiday shoppers. Let’s get started with your first, second, and third giveaway:

Here is what you will need:

  1. You will need a professional looking website for people to visit.
  2. You will need a blog. This will be the home base for your giveaway.
  3. You will want a blog that matches your store - great soft-sell.
  4. You will need a Facebook Page for your new fans to like.
  5. You will need a Twitter Account for your new fans to follow.
  6. You will need to be able to giveaway 3 prizes valued at $25, $30, and $40 or more. If you want to start off with a bang - we have to make this REALLY good.

Here is what you need to send us:

  1. All 3 prizes you are offering, their value, their URL, and their link.
  2. Your name
  3. Your store name and logo
  4. Your Blog URL
  5. Your Facebook Page URL
  6. Your Twitter Name

Here is what you will receive:

  1. I will take all products being donated and look at all stores that want to be involved
  2. I will create 2 matches for you. Example - If you sell to men, we will match up other website and products that specifically sell to men - AND offer noncompeting products.
  3. I will create a blog post for your giveaway and for the giveaway going on with your matches.
  4. I will make sure that people will be visiting your website. You make sure that everything is in place for them to convert.

The Commitment You Must Make:

  1. You will send out the products for the giveaways
  2. You will continue to blog after the giveaways.
  3. You will continue to update and engage with your Facebook Fans.
  4. You will continue to update and engage with your Twitter Followers.

If you do not follow the above steps, there is no point in doing this.

So if you are in, email us right now with all the information we need.

We will review all websites and you will know within 2 weeks if your website has been approved. We are doing this for a limited number of websites and our customers will get first pick.

These giveaways will bring you in traffic, links, fans, followers, people who want to engage with you, and ultimately –as we have seen - more sales.

We want websites that rock, people that rock, and this to be a HUGE success

If you do not have everything required, then give us a call and let's get your site ready. We will make sure to get your site completed quickly so that your site can join us for this amazing marketing opportunity.

The giveaways will start in September so that we have plenty of time to match everybody and it will be just in time for Christmas too!

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures


Recently Completed

New Services
We have the New Life Book Club where we are reading the Yahoo! Style Guide that shows you how to write content for the web. It will show you how to write better newsletters, blogs, and everything else.

We have a Mastermind Group that works together on weekly projects and to do lists.

We have the Now What Project that shows you a brand new website, shows you all the mistakes, fixes the mistakes, and then shows you the increased conversions. Learn from these mistakes!!

Now What Project

We have a brand new 1 Choice 4 Your Store Facebook Page. Have questions you want to ask? Just want to say hi? Come on over! We would love to have you :)

Finally, you can always give us a call to help you as well. Pick up the phone and dial 888-312-7839.

Recently Added
Registration and Login
Auto-Suggest Cross-Sell Feature From Yahoo
Registration and Login

Auto-Suggest Cross-Sell Feature From Yahoo

Carousel Cross Sell Items
Flash Banner Rotator
Carousel Cross Sell Items

Flash Banner Rotator

Full Header and Footer Shopping Cart Design
Hover to Enlarge
Full Header and Footer Shopping Cart Design

Regular price: $600.00
This Months Special: $400.00
Hover to Enlarge

Left Navigation Accordion Menu
Top Navigation Flyout Menus
Left Navigation Accordion Menu

Top Navigation Flyout Menus


Featured Video Tutorial
This is an awesome rebroadcast from the New Life Event that I think you will enjoy. Learn how the Now What Project got started and much much more!

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Guidance on How to Build a High Quality Website
Air Date: May 9, 2021

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store.
5 Ways to Double Your Sales
Air Date: May 2, 2021

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent.
Small Changes Create Big Results
Air Date: April 18, 2021

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days.
10 Most Important Questions About Blogging
Air Date: April 5, 2021

Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?
Immediate Increase in Sales and Page Views
Air Date: March 28, 2021

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too.
How to Succeed at Being Your Own Boss
Air Date: March 22, 2021

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up.
Google Farmer Update and 5 Ways to Avoid Google Slap Downs
Air Date: March 14, 2021

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs.
New Life Event Pre-Party
Air Date: February 22, 2021

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill.
Why Ebiz Fails… and What to Do About It?
Air Date: February 15, 2021

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure?
Biggest SEO Mistakes Online Retailers Make
Air Date: February 8, 2021

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell.
Google Changes Focus on Content Farms
Air Date: February 1, 2021

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results.
Online Store Owners, Worried About Tax Time?
Air Date: January 24, 2021

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze!
Save Money on Credit Card Processing Fees
Air Date: January 10, 2021

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant
The 2 Million Dollar Christmas Idea
Air Date: December 14, 2020

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea.
Ecommerce Q and A: Optimizing for Holiday Shopping and Cyber Monday
Air Date: November 30, 2020

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site.
Social Ecommerce and Last Minute Holiday Conversion Tips
Air Date: November 22, 2020

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow.
Importance of Setting Proper KPIs and Goals
Air Date: November 16, 2020

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.
Ecommerce Trends and an Awesome Special From VeriSign
Air Date: November 1, 2020

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar.
Book Promotion, Quilting Ideas and Medical Supplies
Air Date: October 25, 2020

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.
Book Promotion, Quilting Ideas and Medical Supplies
Air Date: October 25, 2020

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A.
Are Your Products Ready For Group Buying?
Air Date: October 19, 2020

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow.
How Your Local Directory Listings Can Rank Better in Google?
Air Date: October 11, 2020

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com.
Viral Marketing with Matt Siltala
Air Date: October 4, 2020

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.
Ecommerce Q and A: Exotic Fruits and Sterling Silver Jewelry
Air Date: September 27, 2020

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests.
How Does Google Instant Affect Your Traffic and Sales?
Air Date: September 20, 2020

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales.
Video for Your Ecommerce
Air Date: September 14, 2020

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.
Best Practices for Customer Registration
Air Date: August 30, 2020

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Retaining Existing Customers
Air Date: August 23, 2020

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.

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June 2011 Yahoo Store News Part 1

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