Today I was all excited to talk about all the major updates going on with
Google and let me tell you... there have been some big ones.
Google has been
changing Page Titles in search results, Google Shopping is no longer free, the
new algorithm changes are all looking for
fresher content, there was a Google Penguin version 1.1 update, a PageRank
update, the new Google knowledge graph, and Google Places was changed to Google+
See what I mean? Lots of BIG things happened in May!
Then there was an
announcement yesterday that I think will be bigger than all
of the above - Google Trusted Stores.
Google Trusted Stores?
Google has been
testing this new little program since October of 2011 with about
50 online stores. It's another trusted seal program with a twist - It's from
"It's an ecommerce certification that helps shoppers feel comfortable with buying online even if they don't know the store they're buying from," explains Tom Fallows, group product manager at Google Shopping. "It gives them a clear and quick way to know that an online store is trustworthy."
Does it impact sales?
According to Google, some saw conversions increase from 1.4% up to 3.1% and
even saw the order size increase by 5.5%.
This program is also offering free purchase protection to customers that
purchase from Google Trusted Stores and opt in. Only stores that meet a certain
shipping and customer service performance metric will be allowed in the program.
What type of info does Google look at to see if I am trustworthy?
measured on the following shipping and service metrics:
High percentage of orders with on-time shipping.
Participating merchants must ship the order within the timeframe specified
Low average days for product to ship.
Participating merchants must ship quickly.
High percentage of issues resolved quickly.
Participating merchants must resolve any customer issues quickly.
Low number of customers needing assistance with an issue.
Participating merchants must maintain a low number of customers who
experience order issues and need assistance.
How does Google know if I ship on time or answer customers on time?
Google will monitor your website and know when you receive new sales. You
will then send Google the tracking numbers for those orders so that Google can
verify that you are keeping your shipping promises.
Google will also run a separate customer service area where customers can
contact you about problems regarding their order. Since Google will be copied on
all emails, they will also see how quickly you respond to customers.
WOW That is a LOT more work!!
According to Google, they are working with Yahoo Stores, BigComemerce,
Shopify, Magento, etc to develop a "push button" operation.
I'm in Shawna! How do I sign up and become a Google Trusted Store?
The best place to start is by going to the
Stores Page. Here you can find out all kinds of great information and I
HIGHLY recommend you do your research first. Understand what it takes to become
a trusted store.
The next screen will take you through the process.
Shawna, help me set this up!!
I spoke way too soon :(( For an entire weekend I
worked my butt off trying to get these codes to work only to learn that the code
is no compatible with the Yahoo Stores...YET. Very upsetting. Very confusing.
Will update you as soon as I learn more!
Plus, all of those updates I spoke about in the beginning of this newsletter,
I will be covering those topics this Monday (June 11th) on our radio show
Experts live at 6:00 PM Eastern.
See you there :)
(Formally Shawna Fennell but, I got married on the Fourth of July in 2010!)
Click To See Pictures
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