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June 2012 Yahoo Store News


How to become a Google Trusted Store

Today I was all excited to talk about all the major updates going on with Google and let me tell you... there have been some big ones.

Google has been changing Page Titles in search results, Google Shopping is no longer free, the new algorithm changes are all looking for fresher content, there was a Google Penguin version 1.1 update, a PageRank update, the new Google knowledge graph, and Google Places was changed to Google+ Local.

See what I mean? Lots of BIG things happened in May!

Some other big stuff happened too.

  • Bing updated their Webmaster Tools
  • Google updated their Webmaster Tools
  • Matt Cutts talked about Penalties VS Algorithm Changes - GOOD STUFF!!!

Then there was an announcement yesterday that I think will be bigger than all of the above - Google Trusted Stores.


Google Trusted Stores

Google Trusted Stores?

Google has been testing this new little program since October of 2011 with about 50 online stores. It's another trusted seal program with a twist - It's from Google.

"It's an ecommerce certification that helps shoppers feel comfortable with buying online even if they don't know the store they're buying from," explains Tom Fallows, group product manager at Google Shopping. "It gives them a clear and quick way to know that an online store is trustworthy."

Does it impact sales?

According to Google, some saw conversions increase from 1.4% up to 3.1% and even saw the order size increase by 5.5%.

This program is also offering free purchase protection to customers that purchase from Google Trusted Stores and opt in. Only stores that meet a certain shipping and customer service performance metric will be allowed in the program.

What type of info does Google look at to see if I am trustworthy?

Merchants are measured on the following shipping and service metrics:


  • High percentage of orders with on-time shipping.

    Participating merchants must ship the order within the timeframe specified at purchase.

  • Low average days for product to ship.

    Participating merchants must ship quickly.


  • High percentage of issues resolved quickly.

    Participating merchants must resolve any customer issues quickly.

  • Low number of customers needing assistance with an issue.

    Participating merchants must maintain a low number of customers who experience order issues and need assistance.

Google Trusted Stores

How does Google know if I ship on time or answer customers on time?

Google will monitor your website and know when you receive new sales. You will then send Google the tracking numbers for those orders so that Google can verify that you are keeping your shipping promises.

Google will also run a separate customer service area where customers can contact you about problems regarding their order. Since Google will be copied on all emails, they will also see how quickly you respond to customers.

WOW That is a LOT more work!!

According to Google, they are working with Yahoo Stores, BigComemerce, Shopify, Magento, etc to develop a "push button" operation.

I'm in Shawna! How do I sign up and become a Google Trusted Store?

The best place to start is by going to the Google Trusted Stores Page. Here you can find out all kinds of great information and I HIGHLY recommend you do your research first. Understand what it takes to become a trusted store.

When you are ready to sign up, click on the link to Become a Trusted Store.

Google Trusted Stores Sign Up

The next screen will take you through the process.

Shawna, help me set this up!!


I spoke way too soon :(( For an entire weekend I worked my butt off trying to get these codes to work only to learn that the code is no compatible with the Yahoo Stores...YET. Very upsetting. Very confusing. Very grrrrr

Will update you as soon as I learn more!

Plus, all of those updates I spoke about in the beginning of this newsletter, I will be covering those topics this Monday (June 11th) on our radio show Ecom Experts live at 6:00 PM Eastern.


See you there :)


Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July in 2010!) Click To See Pictures

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- Along with monthly reports, work directly with Shawna as she provides you a step by step plan each month for increasing sales and conversions.

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Featured Video Tutorial
This tutorial is from our weekly Group Coaching Meeting and will walk you through step by step on how to create a custom 404 error page for your Yahoo Ecommerce Store.

The link that we use as a reference can be found by going to:


Recent Blog Tips

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Sales Down? 5 Tips to Help You Increase Sales
Air Date: May 22, 2012, 2012

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.
Finance and Taxes 101 for eCommerce Site Owners
Air Date: May 15, 2012, 2012

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.
Google Penguin and Panda Updates and 52 Changes That Affect Search Results
Air Date: May 8, 2012, 2012

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies.
Google Penguin Update, Negative SEO, and Link Warnings
Air Date: May 1, 2012, 2012

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.
How Much Would You Save if Someone Else Did Your Shipping?
Air Date: April 24, 2012, 2012

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.
Are You Using LinkedIn to Build Your Business?
Air Date: April 17, 2012, 2012

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.
Storage Locker Auctions for Fun and Profit
Air Date: April 10, 2012, 2012

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?
Behavioral Targeting
Air Date: April 3, 2012, 2012

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.
Social SEO Strategies; Combating Content Theft; Ways for Writing Great Content
Air Date: March 27, 2012, 2012

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.
The Power of Habits � Are They Destroying Your Business?
Air Date: March 13, 2012, 2012

The Power of Habits � Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially.
SmartSourcing: Identifying and Selecting Products That Sell!
Air Date: March 5, 2012, 2012

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling? Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in.
Google Panda 3.3 Updates
Air Date: February 28, 2012, 2012

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.

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June 2012 Yahoo Store News

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