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June 2012 Yahoo Store News Part 2

Welcome

Help! I need a priority list for my website!

I am having an absolute blast with our Group Coaching meetings each week and this week they asked the greatest question,

"When it comes to my store, what is the priority? What should I work on first?"

I love this question! I often see people spending all their time on Pinterest or Facebook and wonder why they haven't worked on other issues first. Perhaps they don't know any better. So today, it's time to learn priorities!

1. Unique Content

Adding unique content to your website on a consistent basis is the absolute first priority for your website. You need to show the search engines that you are still here and in business! Best way to do this?

Priority

Blogging!

  • Your blog posts lasts forever. In fact, I wrote a blog post 2 years ago that brings in quite a bit of relevant traffic to our website every single day AND a blog post I wrote in 2007 is the 6th highest.
     
  • When writing your blog posts, make sure you are using unique content and linking great keywords to matching products.
     
  • Forward your blog posts to Twitter and Facebook. TwitterFeed does this automatically for you.
     
  • By creating unique blog posts that educate and entertain, you are also engaging with your customers. Engagement will lead to more sales!

2. Duplicated Content - Product Descriptions

Duplicated ContentIf you have copied the manufacturer's description or drop shipper's description for each product on your website, you have major work to do! Google wants to show unique results with relevant content that matches the query their customer is searching for.

Give them what they want. Give them something unique and new. Rewrite those product descriptions and educate your customers.

Start right now today by updating 3 products. Tomorrow update 3 products and the next day too. On the fourth day, update 4 products. I promise it will be much easier. Each day it will become easier as you get in the habit of writing great content for your products.

Think about the questions your customers will want to know and what they have already asked you about:

  • Who
  • What
  • When
  • Where
  • How
  • Why

3. Critical SEO Site Issues

Duplicate content is just one of several Critical SEO Site Issues you will want to avoid. Although it is the most important to work on, you want to work on the following next:

  • Duplicated Page Titles
  • 4xx Errors - Pages that cannot be accessed
  • 5xx Errors - Server failing to respond to a request
  • Title Tags Missing or Empty
  • Pages being blocked from the search engines

4. Social Media

Duane Forrester from Bing said it correctly,

"So instead of putting money at what seems to be a short term workaround to what you think is a critically important problem, take that time and work on a social presence program. Work on social media marketing. Work on becoming an authoritative voice in your area."

Spend the time to connect socially on Facebook, Twitter, Pinterest, and once again....Blogging. When the search engines see the engagement, the links, the movement, the response... they in term respond accordingly.

Don't just sell your customer... educate your customer.

No matter what you sell, you can provide education and fun for your customer.

Do some keyword research and learn what it is that they want to learn more about, what they search for, and what they need. Then be the person that gives them exactly what they need.

Social Media

5. Crawl Warnings

Crawl warnings are often penalized by the search engines and should be a priority but, remember to do this after you have worked on all the steps above.

  • Long URLs
  • Temporary Redirects
  • Meta Titles too short
  • Meta Titles too long (Less than 70 Characters)
  • Too many on page links
  • Missing Meta Description tags

I hope this list has provided you with a roadmap of the priorities that you should be working on. Now that you have your list, you have some work to do. But don't forget to enjoy the family and have some fun too!

Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July in 2010!) Click To See Pictures



New Services

Group Coaching

- Meet with us weekly and learn how to create more traffic, sales, and conversions for your webiste!

SEO Consulting

- Along with monthly reports, work directly with Shawna as she provides you a step by step plan each month for increasing sales and conversions.

L.O.C.K. Method for SEO

- This is the program for busy store owners! You get monthly reports, one hour meetings each month with Shawna, and we will work on building your SEO too!




Featured Video Tutorial
This tutorial is from our weekly Group Coaching Meeting and will walk you through step by step on how to create a custom 404 error page for your Yahoo Ecommerce Store.

The link that we use as a reference can be found by going to:

http://help.yahoo.com/l/us/yahoo/smallbusiness/store/context/context-37.html





Recent Blog Tips


Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Creating a Successful Online Store with John Lawson AKA @ColderIce Air Date: July 17, 2012, 2012

Learn what it takes to create a successful online store from John Lawson AKA ColderIce, one of eBays most productive sellers and the success of his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial. Air Date: July 10, 2012, 2012

What Does it Take to Run a Successful Online Store? Shawna speaks with a successful online store owner in Michelle Chance-Sangthong about How she get started online? What obstacles did she overcome? What special tools does she have in her back pocket? What tips does she have to help new store owners? Air Date: June 26, 2012, 2012

Can Video Really Help Sell More Products? Shawna helps us leanr the answers with Christian Briggs, co-founder of Cinsay, has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses. Air Date: May 22, 2012, 2012

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before. Air Date: May 15, 2012, 2012

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances. Air Date: May 8, 2012, 2012

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies. Air Date: May 1, 2012, 2012

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings. Air Date: April 24, 2012, 2012

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder. Air Date: April 17, 2012, 2012

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business. Air Date: April 10, 2012, 2012

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker? Air Date: April 3, 2012, 2012

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors. Air Date: March 27, 2012, 2012

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions. Air Date: March 13, 2012, 2012

The Power of Habits � Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially. Air Date: March 5, 2012, 2012

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling? Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in. Air Date: February 28, 2012, 2012

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.


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June 2012 Yahoo Store News Part 2

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