The function of keywords is to attract the search engine's
attention. Once attracted, the search engine lists the site that
contains the keyword. This system opened up avenues for search engine
abuse by web masters. Because of a search engine's heavy dependence on
keywords, anybody could write "sex, xxx, porn" and other strong
keywords even though the website contains nothing of the sort. As a
result of this abuse, the reputations of search engines all over the
web begun to suffer. Surfers got re-directed to websites that had no
relevance to their query.
To stop the abuse and enhance their accuracy and reputation, search
engines devised an algorithm method where web crawlers not only looked
at the keywords, but also at the contents that goes along with them.
With this new method of indexing, web masters and internet marketers
were finally forced to perform honest work. They stopped using words
like "sex, xxx" and porn" where there was none and begun writing
relevant articles that give accurate descriptions of their website or
products.
As a result of this new indexing system, the industry of search engine
optimization (SEO) article writing was born. SEO article writers are
required to write meaningful articles that thoroughly describe the
product or website. Aside from using correct and appropriate writing
methods, they also have to reserve slots within the article for the
seeding of keywords.
As far as search engines are concerned, they index your website by
scanning the top of your website first. Be sure to have descriptive
literature of about 250++ words as this is what the search engines look
for. Within that 250++ word article, embed your keywords in it without
breaking the smooth flow of the article. Try to avoid grammar
deficiencies because of keyword seeding. Your article needs to be as
correct as it can be for the search engine to understand what your
website is saying and what relevance it has to a searcher's query.
You can try the old method but you will not get as good results as you
will with the honest way. Furthermore, attempting to mislead a search
engine can lead to a bottom placement in search rankings. Aside from
being given low priority in searches, search engines also have the
option of removing your website from their index. If this unfortunate
development happens to your website, you've already lost your business.
The internet is evolving. Just as it took centuries for the laws of the
United States to reach maturity, the internet is hurrying along at
light-speeds to protect everyone who decides to visit it. If you try to
disrupt the flow of one of its economies, various individuals and
corporations that own a stake in the internet will immediately smother
you and the tools you use for disturbing a relatively peaceful
environment.
As honesty seems to be the best policy for now, SEO article writing is
the way to go. Do not compromise your articles for the sake of keyword
density. After all, when your customers get to your website and read a
poorly written article, your esteem in their eyes will immediately
plummet. It wouldn't be a surprise if they decide to transfer to
another website with better services and a higher degree of usefulness
and accuracy.
Being an SEO writer myself, I can only say that what I wrote above is
all true. I've surfed hundreds of sites pertaining to SEO writing tips
and suggestions. I never saw anyone suggesting a higher priority for
keywords over relevance. My own opinion is that keyword seeding and
article composition should both be done with great care.
Terry Detty finds that his Internet Marketing Company
and Internet Marketing Blog
are
a couple of his passions in life. In addition to marketing, he enjoys
reading, writing and occasionally goes out for a walk in the great
outdoors. Terry's latest interest is a Bulk Email Marketing
program he's been using quite often.
About the Author
Terry Detty finds that his Internet Marketing Company
and Internet Marketing Blog
are
a couple of his passions in life. In addition to marketing, he enjoys
reading, writing and occasionally goes out for a walk in the great
outdoors. Terry's latest interest is a Bulk Email Marketing