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March/April 2006 Newsletter


Thank you for taking the time to read our March Issue of 1 Choice YStore Newsletter. Exciting things are coming up and this is the best place to get the information while it is hot! So when you are ready to take a break from those horrible things we call taxes...sit back, relax, and enjoy our current issue!

During the month of April, we are going to be focusing on Online Marketing. Technically speaking Online marketing is anything that you do any kind of promotion your company does with the use of the Internet. Any way you use the Internet to encourage people to buy your products. This can include Pay Per Click Advertising, SEO, Banner Exchanges, etc.

BUT before we get into marketing in April, I want to have you consider some important facts:

When it comes to Searching Online, do you know where your customers find you? Do you know what search engines are being used?

Google 48%
Yahoo 22%
MSN 11%

When it comes to Online Shopping, did you know that 19% Of internet users shop online at least once a week?

Seniors are shopping online more frequently. What do they look for? Security. Make them feel comfortable when they provide you with their credit card. They also like simple and easy to use websites that load quickly.

When it comes to purchases for the household, women make or influence over 80% of the buying decisions. When it comes to Online Sales, Online Retail Sales will go from $172 billion in 2005 to $329 billion in 2010

Is your advertising geared towards your customers? Is your store geared towards your customers? Have you paid attention to who is buying from you?

If you haven't....why not? Are you losing sales?

The more you know about your customers, you more you can tailor fit your advertising and store to increase your conversion rates.

We will be bringing tips to you each week in our blog.

In the meantime we want to bring you some information on a Seminar devoted to Yahoo Store Owners.

Make More With Your Yahoo Store - Seminar Series

Are you looking for help? We just love these guys and they provide excellent help for Yahoo Store Owners!

Join recognized Yahoo! Store experts and authors Istvan Siposs, Rob Snell and Michael Whitaker and fellow Yahoo! Store merchants for a new seminar.

During this intensive 2-day event (one day class + half day lab) they will be focusing on strategies and tactics to help you run a more profitable Yahoo Store.

Topics covered include:

  • Best practices to set up your store
  • Best layout practices
  • Building buyer confidence
  • Converting keywords into CASH
  • Converting more of the browsers you have into buyers
  • Directing traffic that turns into sales
  • Optimizing Yahoo! Stores for search engines
  • Buying your way to the top with paid search ads (Google Adwords, Overture)
  • Tracking how you are doing (stats)
  • Researching competitors
  • Tips and tricks to make your site more usable
  • Marketing tips: coupons, trackable links, email marketing
  • "How I took a real Yahoo Store from $15,000 a year (gross sales) to over $1.5 million a year in less than three years time." by Rob Snell
  • And more!

For More Information Click Here

Recently Completed

New Services

New Design and SEO TOO!

Have you always wanted to get your store upgraded from the basic Yahoo Store look but you were not sure you could afford it? Well 1 Choice has the answer for you! Check out our design packages that start at $600.00.

For stores on a tight budget, we now offer flexible, easy payment plans for your new design!

We require 1/3rd of the payment down and the rest can be divided up into weekly installments of  $25-$100 (depending on the package choice).

Give us a call Toll Free at 888-312-7839 and together we will come up with a solution that works for you!

Want to build your own package? We have that now too! Click Here To Build Your Own.

1 Choice 4 Class

We have started our online course called Yahoo Store Editor 101. The main focus of this course is to help you move around within the Yahoo Store Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class is short and sweet and we are now offering this course free of charge to our customers. All that we ask is that at the end of your course, provide us with some feedback. Was the course easy or too hard? Did we explain things in ways that made sense or were you lost? Let us know how we did! We are asking you to grade us! Send your comments to support@1c4y.com


  • Affiliate Program - Over 70% of our business is from return customers and referrals. Our return customers receive an additional 15% off our packages. We want to say thank you for your referrals as well! More details coming soon.
  • Online Poker Tournament - Do you love to play poker? How would you like to play for free and win 1 Choice Dollars that can be used for RTML, SEO, or Design?? Stay tuned as we set up a specific date and time for Store Owners ONLY to participate in a fun and exciting poker tournament online. Relax, have fun, meet other Store Owners and WIN!!
  • SEO Class - Our online SEO course is tailored for the Yahoo Store Owner. Learn what it takes to get top rankings in the search engines.
  • HTML Class - Have you always wondered how to make small changes to your font for color or bold? Perhaps you wanted to add a link in your text. This class will not go over every detail of HTML but it is perfect for a store owner that wants to complete simple easy tasks using HTML.

Recent Blog Tips

Interesting Marketing Facts
FREE Yahoo Store Editor Class and Our Feb. Newsletter
SEO Scams - You Gotta Read This!
Jagger Update Information Part 2
Jagger Update Information Part 1
Are Reciprocal Links Dead? Google's Jagger Update
Ecommerce Web Sites: If You Build It They Will Come - Or Will They?
How To Lose Google In 10 Days

Recent Articles
How to Create a Money Making Blog Empire in 30 Days by Ari Krizsan

Organic Search Engine Optimization by S. Housley

Learn How To Get Your Articles In the Directories Without Being A Spammer by Mary Hanna

One Way Links are Given and Accepted with Love and are For Ever.--Grab Them! by Kanaga Siva

Article Marketing: How to Publish Your Way to a Stronger Web Presence by Brandon Cornett

Predicting Search Engine Algorithm Changes by John Metzler

Linking Strategies - Myth busted by Richard Brennan

Effectively Using Overture/Yahoo To Get Website Visitors by Mark Flavin

Online and offline guerilla website marketing tactics by Leigh Burke

How To Grow A List With Viral Marketing by Cedric Aubry

Promoting your blog using the bookmark and social networks. by Ilia Boyko

Credit Card Processors by R.S. Chawla

Content, Links, Relevance And Page Rank by David Andrew Smith

Can You Build An Opt-In Niche List With Adwords? by Steve Schwartzman

In The News

Google/AOL Close in on Closing
Well, they're getting closer. After stating their intentions back in December, Google and AOL have signed definitive agreements outlining their new relationship. So says GOOG's latest SEC filing, which indicates the two expect to close the deal in the second quarter.

Included, of course, is Google's $1 billion investment to take a 5 percent equity stake in the Time Warner property. As a reminder, the other provisions call for Google to (I'm quoting from the annual report here):

  • create an AOL Marketplace through white labeling of our advertising technology.
  • expand display advertising throughout our network.
  • collaborate in video search and showcase AOL's premium video service within Google Video.
  • enable Google Talk and AIM instant messaging users to communicate with each other, provided certain conditions are met.
  • provide AOL marketing credits for its Internet properties

READ MORE http://blog.clickz.com/archives/060329-165650.html

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Paypal's New SMS-Based Money Transfer Service
PayPal has just launched a new service called PayPal Mobile.

Trademark Protection, Copyright and Search Engines

5 eBay Tools You Need to Have

Yahoo Offers Up Free Training to New Orleans Businesses

 What You Must Know About A Drop Shipping Directory And Its Company...

1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

March/April 2006 Newsletter

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