Thank you for taking the time to read our March
Issue of 1 Choice YStore Newsletter. Exciting things are coming up and this is
the best place to get the information while it is hot! So when you are ready to
take a break from those horrible things we call taxes...sit back, relax, and enjoy
our current issue!
During the month of April, we are going to be
focusing on Online Marketing. Technically speaking Online marketing is anything
that you do any kind of promotion your
company does with the use of the Internet.
Any way you use the Internet to
encourage people to buy your products.
This can include Pay Per Click Advertising, SEO, Banner Exchanges, etc.
BUT before we get into marketing in April, I
want to have you consider some important facts:
When it comes
to Searching Online, do you know where your customers find you? Do you know what
search engines are being used?
Google 48%
Yahoo 22%
MSN 11%
When
it comes to Online Shopping, did you know that 19% Of internet users shop online
at least once a week?
Seniors are shopping online more frequently.
What do they look for? Security. Make them feel comfortable when they provide you with
their credit card. They also like simple and easy to use websites that load
quickly.
When it comes
to purchases for the household, women make or influence
over 80% of the buying decisions.
When it comes
to Online Sales, Online Retail Sales will go from $172 billion in 2005 to $329
billion in 2010
Is your
advertising geared towards your customers? Is your store geared towards your
customers? Have you paid attention to who is buying from you?
If you
haven't....why not? Are you losing sales?
The more you
know about your customers, you more you can tailor fit your advertising and
store to increase your conversion rates.
We will be
bringing tips to you each week in our
blog.
In the meantime
we want to bring you some information on a Seminar devoted to Yahoo Store
Owners.
Make More With Your Yahoo Store - Seminar
Series
Are you looking for help? We just love these
guys and they provide excellent help for Yahoo Store Owners!
Join recognized Yahoo! Store experts
and authors Istvan Siposs, Rob Snell and Michael Whitaker
and fellow Yahoo! Store merchants for a new seminar.
During this intensive 2-day event (one day class + half day lab) they will be
focusing on strategies and tactics to help you run a more profitable Yahoo
Store.
Topics covered include:
- Best practices to set up your store
- Best layout practices
- Building buyer confidence
- Converting keywords into CASH
- Converting more of the browsers you have into buyers
- Directing traffic that turns into sales
- Optimizing Yahoo! Stores for search engines
- Buying your way to the top with paid search ads (Google Adwords, Overture)
- Tracking how you are doing (stats)
- Researching competitors
- Tips and tricks to make your site more usable
- Marketing tips: coupons, trackable links, email marketing
- "How I took a real Yahoo Store from $15,000 a year (gross sales)
to over $1.5 million a year in less than three years time." by Rob Snell
- And more!
For More Information
Click Here | 
Level 1 - Overnight Success
We have started our online course called Yahoo Store Editor 101.
The main focus of this course is to help you move around within the Yahoo Store
Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class
is short and sweet and we are now offering this course free of charge to our
customers. All that we ask is that at the end of your course, provide us with
some feedback. Was the course easy or too hard? Did we explain things in ways
that made sense or were you lost? Let us know how we did! We are asking you to
grade us! Send your comments to 
