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March 2010 Yahoo Store News

Welcome

What Happens When Good Email Marketing Goes Bad? Lost Sales

FailI love make-up and have for years. For those of you that know my background, before I started doing web design I was doing hair and face design. Well, they call it cosmetology.

Anyway, I love these make-up brushes from Sigma Makeup. The quality is amazing and the pricing is excellent. I signed up for their mailing list so I could get all the latest updates.

In my opinion, they should fire whoever is sending out their emails.



They were SO close to getting my money, yet they failed.

In the last two weeks Sigma Makeup has sent me 3 emails that contained 3 fatal errors. Not only did they lose all 3 sales from me but, how many others on their list as well?

By the way, before I go through all this I will say again:

I LOVE Sigma Makeup! I LOVE THEIR WEBSITE AND PRODUCTS!! I just don't like their emails because they get me all excited and then let me down over and over again :(

So together let's learn from their mistakes. Let me take you on a journey through video and discover what it feels like to be the customer.

Do You Want to Learn More Ecommerce Tips and Tricks?

The Ecommerce Mastermind Group is COMING SOON!

Get on the waiting list and join for FREE

www.ecommastermind.com

Let's discuss common mistakes made by online retailers when they send out their email marketing campaigns.



Watch the video below as I take you through the process of email marketing gone bad.




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Sincerely,

Shawna Fennell


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P.S.

Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!




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Regular price: $350.00
This Months Special: $175.00


Featured Video Tutorial

This month's featured video will show you how to create coupons with your Yahoo Store. The best part, anyone can create coupons! It doesn't matter if you have a Yahoo Starter, Standard, or Professional account.

I created this video tutorial for Yahoo Store owners who wanted to donate prizes for the New Life Event and in return they would receive free branded gift cards.

I hope you enjoy our latest tutorial!



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: March 8, 2010

Michael Whitaker from Monitus.com offers up some Analytics or Optimization Tips as he helps us with one of the most critical aspects of your business in understanding what your customers are doing once they reach your website. Air Date: March 1, 2010

Neal Flowers of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy, answers questions on building online trust. Shawna also reveals some major announcements following her birthday celebration over the weekend, including a quick NewLifeEvent Recap. Special Pricing For 1 Choice Customers Air Date: February 22, 2010

Shawna conducts another end of month ecommerce q and a, and she answers questions on PPC, website design updates, shopping carts, and search engine marketing resources. We also get a quick preview of the upcoming New Life Event. Air Date: February 15, 2010

Conversion Rate Optimization or CRO. What is it? How do you do it? Where do you start? Hiconversion CEO Zee Aganovic, a serial software technology entrepreneur interested in all things related to use of technology in online marketing, tells us all about it. Air Date: February 8, 2010

Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more. Air Date: February 1, 2010

How Do You Get Shoppers To Sign Up For Your Mailing List? Ron Pereira from Top Right will be teaching us how with Email Marketing, including tips on abandonment rates, conversions and signup forms. Air Date: January 25, 2010

Shawna is joined by Rene Barnett from 1Choice 4 Your Store and they go over some listener questions that include advice on getting more sales, getting better rankings in the search engines and increasing conversion rates. Air Date: January 18, 2010

Learn 3 Simple Steps To Double or Even Triple Your Profits. Guest Beth Schneider of www.processprodigy.com helps us discover how to take your existing business, your existing team, the marketing you are already doing and everything else youve got at your disposal… and squeeze 2-3 times the results from them by following her simple, yet amazing, Step-By-Step System. Air Date: January 4, 2010

If you havent heard of John Lawson, you have probably seen him on TV. He was asked by American Express to be in a commercial! Find out how he got picked for the interview, what it was like to shoot a commercial for American Express, and tips John has for all ecommerce owners for 2010. Plus since he won 1st place in Startup Nation’s Savviest in Social Media, we will ask him about networking via social networks as well. Air Date: December 28, 2009

Lots of changes going on over at Google and they are only getting started. December 4th Google announced more personalized search results for their users. Google also announced recently they have integrated REAL-time search. Social networking sites like Facebook, Twitter, and MySpace are being integrated into the search results. After the first of the year, Google will be performing a major update called Caffeine that will be shaking up more than a few website rankings. Shawna joins guest Rene Barnett as they discuss all the changes, how they affect you, and what you need to do today to get ready for tomorrow. Air Date: December 21, 2009

Can Video Really Improve Your Sales For Your Ecommerce Site? Erik Kretschmar, Co-Founder and Vice President of Marketing for iSpeakVideo offers up some ways that Ecommerce sites can use a video spokesperson, use video and what type of conversion rates are website owners seeing after adding video.

 

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March 2010 Yahoo Store News

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