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March 2011 Yahoo Store News Part 1

Welcome

6 Steps For Creating Movement For Your Online Store

Write ContentI was recently asked during an interview, "What is the number one mistake you see ecommerce owners make?"

That was so easy - content.

They don't have enough content, they don't have unique content, they don't update their website with content, and they don't spend enough time writing relevant content.

Then a HUGE update like the Farmer Algorithm comes out and store owners panic because their sales dropped 20% or more.

Being in business isn't easy. You can't just sit at your computer and wait for money to come to you. You have to get off your ass to make money.

If you hop on a bicycle and don't peddle - what’s going to happen?

Nothing.

If you hop on a bicycle and peddle - what’s going to happen?

You will see movement.


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So get up and create movement for your website.



Step 1. Start with your products.

Are you using the manufacturer’s description that everyone else is using? If yes, then you might as well get a refund on your bike. Oh I know...you have 5 products with unique content and all of your section pages have unique content. Great - so 10 pages out of 2,000 are your own. Google is to believe that you have a quality site why....???!!!

Do some keyword research and find out how customers are researching your products. Now go write relevant content on those item pages. Pick your top products to start out with. Do 5 products a day if it makes it easier. Just start writing!

Step 2. Now move on to your section pages.

Keep it short and sweet up top and add more content below the products. This allows your content to stay above the fold.

Step 3. Head on over to your home page.

Are you trying to cover every single keyword phrase that your customer would use to find you? Put the bike down and grab your training wheels. Every single page in your store is a home page. Focus your keywords on pages that are relevant to what people are looking for.

Step 4. Now that our website is relevant and unique we have to keep going.

If we just stop peddling, we are going to stop moving. This is a great opportunity to look up more keyword phrases your customer is using to find you and your products. Create non-pitchy related blog posts that HELP your customer, INSPIRE your customer, and most of all...


Like, Know, and Trust you.



Plus - BIG BONUS card - You will make Google do a happy dance too!

Step 5. Get out there on YouTube, Facebook, Twitter, and/or LinkedIn and find your customers.

TALK to them. "My son does that too." "Wow, I really liked how you did that." "I have the same pair of shoes and love them!" Get to know 5 new potential customers a day by just saying hello. Share important articles that your potential customers might be interested in. Then every so often slip in a very small pitch for your site. Find ways to pitch your customers without pitching to them.

Step 6. Most Important...

Rinse, Repeat, Rinse, Repeat, Rinse, Repeat, and keep doing it. The moment you stop - so does everything else. If you stop peddling your bike, you stop moving forward.

I am very proud of several of our customers who called after the latest Google changes. They said, “As much as I hated writing all that content, when that change hit - my shop exploded with orders.”

Why? Because they kept peddling even when they didn't want to.

So get off your ass and go write content.


If you need help, I have the resources.




We have the New Life Book Club where we are reading the Yahoo! Style Guide that shows you how to write content for the web. It will show you how to write better newsletters, blogs, and everything else.



We have a Mastermind Group that works together on weekly projects and to do lists.



We have the Now What Project that shows you a brand new website, shows you all the mistakes, fixes the mistakes, and then shows you the increased conversions. Learn from these mistakes!!



We have a brand new 1 Choice 4 Your Store Facebook Page. Have questions you want to ask? Just want to say hi? Come on over! We would love to have you :)


Finally, you can always give us a call to help you as well. Pick up the phone and dial 888-312-7839.

Personally, I hope you will do all 4. Commit to your business, commit to riding your bike every single day, and commit to becoming a success story tomorrow.

Sincerely

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow Shawna Seigel.



Recently Completed


New Services


LogInYahoo Registration and Login

We are pleased to announce Yahoo! has included the client registration for their Merchant Solutions ecommerce sites. Order today your Registration and Login for Yahoo Stores and have it installed in 2-3 business days!



ebook-money-machineEbook Money Machines

Learn How to Quickly and Easily, Learn to Publish Your ‘Hot Selling’ eBooks to Amazon Kindle...And Reach the Massive Kindle Market...Starting Today! Grab your copy of Ebook Money Machines Video Tutorial today!



Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics




Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






Recently Added
Registration and Login
Auto-Suggest Cross-Sell Feature From Yahoo
Registration and Login

$275.00
Auto-Suggest Cross-Sell Feature From Yahoo

$125.00
Carousel Cross Sell Items
Flash Banner Rotator
Carousel Cross Sell Items

$250.00
Flash Banner Rotator

$200.00
Full Header and Footer Shopping Cart Design
Hover to Enlarge
Full Header and Footer Shopping Cart Design

Regular price: $600.00
This Months Special: $400.00
Hover to Enlarge

$200.00
Left Navigation Accordion Menu
Top Navigation Flyout Menus
Left Navigation Accordion Menu

$300.00
Top Navigation Flyout Menus

$450.00


Featured Video Tutorial
This is an awesome rebroadcast from the New Life Event that I think you will enjoy. Listen to Mike Ober discuss Ecommerce Best Practices. You will learn how to take a step back for an objective look at your ecommerce website, to ensure that you're following the basic principles of ecommerce while reinforcing best practices. Enjoy!



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: March 22, 2011

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up. Air Date: March 14, 2011

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs. Air Date: February 22, 2011

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill. Air Date: February 15, 2011

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure? Air Date: February 8, 2011

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell. Air Date: February 1, 2011

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results. Air Date: January 24, 2011

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze! Air Date: January 10, 2011

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant Air Date: December 14, 2010

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea. Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.


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March 2011 Yahoo Store News Part 1

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