Thank you for taking the time to look at our
newsletter. We appreciate that your time is valuable. That is why we
try to offer as much critical information to you as possible so we don't waste
your time. Please read further on so you can see how we categorize
"critical information" from "interesting information".
How was your Mother's Day? Did you get the sales you
wanted and expected or did sales fall short of your projections? What
about Father's Day? Are you ready? Did you make any projections or
goals for sales? And more importantly, were you able to spend time with
those who matter the most in your life - your family? Wishing all of you
Moms and Dads the best - The 1choice4yourstore Team!
always categorized information related to business as either “Hmmmm - that is
interesting” or “Wow - that is critical!”
Information that is critical can be used to help drive more traffic to
your site. But you need to
understand your target audience’s buying habits in order to determine what is
interesting from what is critical.
instance, you discover most people who have dogs, also have another type of pet.
Is that information interesting or critical?
If your website sells expensive designer dog beds and you know your
target audience only has dogs, this information is interesting.
Now let’s say you own a website that only carries dog supplies.
This information is now critical because you may be losing sales by not
carrying other supplies for cats or birds that your target audience needs.
Perhaps you need to consider adding another line of products to your
you know about your target audience, the better you will understand why they buy
or don’t buy from you. The
answers to the following questions are not just interesting – they are
your target audience? Age, sex, income information is important to know.
they most likely to buy? Do
they purchase more than one item from you?
Do they research the item online before they buy or is it impulsive
buying? Do they buy based only
on price or quality?
they come into your site and which pages are they visiting?
How did they find your site?
they buy? Weekends, Holidays,
or Mondays? Do they want to talk to you before they buy or do most of your
orders come without any customer contact?
they buy that product? Was it
because it was on sale? Did
they buy additional products because it was listed on your site as related
to their first product?
importantly does your website reflect the style of your target audience?
If you sell hand tools, do your colors reflect tough and durable such
as vibrant blues, silvers, and accents of red?
Or are your colors soft pastels of pinks, yellows, and greens?
Is your font bold and edgy or soft and flowing?
Can your products be reached within two clicks of the mouse or must
your website be searched and searched before finding the products you need?
redesign a website, this is the type of information we find critical.
We send you a questionnaire that asks these questions so we can discover
how your website should look in order to appeal to your customers needs and
wants. Our priority is not
designing a website that we like the look of, but designing a website that
converts lookers into buyers.
encourage you to constantly evaluate your target audience.
Be like a guided missile, zero in on your target by understanding and
adjusting as needed to the information you discover that is critical for your