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May/June 2006 Newsletter


Thank you for taking the time to look at our newsletter.  We appreciate that your time is valuable.  That is why we try to offer as much critical information to you as possible so we don't waste your time.  Please read further on so you can see how we categorize "critical information" from "interesting information".

How was your Mother's Day?  Did you get the sales you wanted and expected or did sales fall short of your projections?  What about Father's Day?  Are you ready?  Did you make any projections or goals for sales?  And more importantly, were you able to spend time with those who matter the most in your life - your family?  Wishing all of you Moms and Dads the best - The 1choice4yourstore Team!


I have always categorized information related to business as either “Hmmmm - that is interesting” or “Wow - that is critical!”  Information that is critical can be used to help drive more traffic to your site.  But you need to understand your target audience’s buying habits in order to determine what is interesting from what is critical.

For instance, you discover most people who have dogs, also have another type of pet.  Is that information interesting or critical?  If your website sells expensive designer dog beds and you know your target audience only has dogs, this information is interesting.  Now let’s say you own a website that only carries dog supplies.  This information is now critical because you may be losing sales by not carrying other supplies for cats or birds that your target audience needs.    Perhaps you need to consider adding another line of products to your site. 

The more you know about your target audience, the better you will understand why they buy or don’t buy from you.  The answers to the following questions are not just interesting – they are critical!

  • Who is your target audience? Age, sex, income information is important to know.

  • What are they most likely to buy?  Do they purchase more than one item from you?  Do they research the item online before they buy or is it impulsive buying?  Do they buy based only on price or quality?

  • Where do they come into your site and which pages are they visiting?  How did they find your site? 

  • When do they buy?  Weekends, Holidays, or Mondays? Do they want to talk to you before they buy or do most of your orders come without any customer contact?

  • Why did they buy that product?  Was it because it was on sale?  Did they buy additional products because it was listed on your site as related to their first product? 

  • And most importantly does your website reflect the style of your target audience?  If you sell hand tools, do your colors reflect tough and durable such as vibrant blues, silvers, and accents of red?  Or are your colors soft pastels of pinks, yellows, and greens?  Is your font bold and edgy or soft and flowing?  Can your products be reached within two clicks of the mouse or must your website be searched and searched before finding the products you need? 

When we redesign a website, this is the type of information we find critical.  We send you a questionnaire that asks these questions so we can discover how your website should look in order to appeal to your customers needs and wants.  Our priority is not designing a website that we like the look of, but designing a website that converts lookers into buyers.

I would encourage you to constantly evaluate your target audience.  Be like a guided missile, zero in on your target by understanding and adjusting as needed to the information you discover that is critical for your website!

Recently Completed

New Services

New Design and SEO TOO!

Have you always wanted to get your store upgraded from the basic Yahoo Store look but you were not sure you could afford it? Well 1 Choice has the answer for you! Check out our design packages that start at $600.00.

For stores on a tight budget, we now offer flexible, easy payment plans for your new design!

We require 1/3rd of the payment down and the rest can be divided up into weekly installments of  $25-$100 (depending on the package choice).

Give us a call Toll Free at 888-312-7839 and together we will come up with a solution that works for you!

Want to build your own package? We have that now too! Click Here To Build Your Own.

1 Choice 4 Class

We have started our online course called Yahoo Store Editor 101. The main focus of this course is to help you move around within the Yahoo Store Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class is short and sweet and we are now offering this course free of charge to our customers. All that we ask is that at the end of your course, provide us with some feedback. Was the course easy or too hard? Did we explain things in ways that made sense or were you lost? Let us know how we did! We are asking you to grade us! Send your comments to support@1c4y.com

What is REALLY exciting is that store owners can use the course for teaching new employees! Instead of spending days trying to teach them how to use the store while also trying to take orders, get out orders, and everything else you have to do....You can give them the URL and have them complete the course by themselves. We hope to save you hours of time it would take to train them.

The class URL is www.1choice4ystoreclass.com

Sign Up a new account and them email us for the Activation Key. Please put Activation Key in the subject of your email. We will also be creating a downloadable ebook format as well for this course as well as our other courses.


  • Affiliate Program - Over 70% of our business is from return customers and referrals. Our return customers receive an additional 15% off our packages. We want to say thank you for your referrals as well! More details coming soon.
  • Online Poker Tournament - Do you love to play poker? How would you like to play for free and win 1 Choice Dollars that can be used for RTML, SEO, or Design?? Stay tuned as we set up a specific date and time for Store Owners ONLY to participate in a fun and exciting poker tournament online. Relax, have fun, meet other Store Owners and WIN!!
  • SEO Class - Our online SEO course is tailored for the Yahoo Store Owner. Learn what it takes to get top rankings in the search engines.
  • HTML Class - Have you always wondered how to make small changes to your font for color or bold? Perhaps you wanted to add a link in your text. This class will not go over every detail of HTML but it is perfect for a store owner that wants to complete simple easy tasks using HTML.

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Recent Articles
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Make Profit from Buying and Selling Domain Names by Jeffrey Bonner

Can You Prevent Spywares? by Tim Lee

A Dozen Great Search Engine Placement Tips by Chris Young

Making Money with Free Article Content by Michael Younger

Niche Marketing - Home Business Training by Ken Mathie

Google Notebook, BigDaddy, and Your Rankings by Michael Rock

Google Sandbox by Ekta Verma

404 Error Pages and Search Engine Optimization by Matt Foster

Meta Tags Optimization for Search Engines by eyelogic media

What is Viral Marketing? by Travis Werbelow

10 Must Have Skills for the Work from Home Mom by Victoria Dravneek

How I Got A Pagerank Of 5 In One Month by Matija

The Real Reason Why Most Websites Fail by Solomon Rothman

Search Engines and Small Markets by Halstatt Pires

What the heck is SEO copyrighting and how can it help me as a small business? by Alicia Harper

In The News

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Yahoo reinvigorates Web advertising search battle

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Yahoo Lifts Lid on Plan to Overhaul Ad Platform

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Google Hounded by Click Fraud Concerns

Proposed Online Gambling Ban Raises Tough Questions

Spyware Operator Shut Down, Ordered to Pay $4 Million

Spyware? What Spyware?

1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

May/June 2006 Newsletter

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