the whole fiasco with Microsoft, many people worried about the future for Yahoo.
After watching the first major interview with the new CEO Carol Bartz, I would
have to say that we are in great hands!
She is funny, she is smart, she
is sassy, and let me tell you.... I LOVE HER!
I could see me and mom
sitting down with her and having a nice cold Diet Coke.
Carol talks about
advertising in her interview:
"Kara: Are you interested in buying
advertising technology? Bartz notes the huge gap in complexity between online
and offline ad buys. Online ad buys are maniacally complex, she says. We really
need to smooth things out here, reduce transaction time, make it easy."
In honor of Carol, we have created a special CD package that we are shipping out
to our customers.
You see, during the interview Carol stated,
"Video Advertising will grow 4 times by 2011."
That's huge! This means you need to start using video
I have put together a
Video Marketing Kit for you that I know
you will love. Everything you need to get started with creating your own videos
for your products and for advertising as well.
We are offering
this CD package for only $19.99 with free shipping, but the price will go up on
Monday to $29.99.
This CD has everything you need. You will get a rebroadcast of our customize
your Yahoo Store webinar, 3 Do It Yourself Kits for the price of 1, plus all of
our video tutorials showing you exactly how to customize the look and feel of
your Yahoo Store.
This book was written in the 1920's and let me tell you, it is the BEST book ever written on advertising, marketing, ad testing and copywriting... PERIOD. Download your free copy of Scientific Advertising By Claude Hopkins
Instead of Yahoo creating a URL that confuses you, your customer, and the search engines... Learn how to create your own unique SEO friendly ids in the Yahoo Store Editor.
June is a great month! We get ready to travel to Internet Retailer and help
out in the Yahoo! Booth. It is always a fun event and we learn lots and lots!
Of course we always bring back the amazing education to you and look forward
to doing it again this year.
If you are near the Boston area, I highly recommend dropping in and saying,
Recent Blog Tips
Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our
RSS feed or get email updates. If you use Twitter, you can get to know me
and get updates on new blog posts too.
1 Choice 4 Your Store is proud and honored to host the first and only
radio show for Yahoo Store owners. You can catch us live each and every Monday
6:00 PM - 7:00 PM Eastern (3:00 PM - 4:00 PM Pacific) on
If you have missed any of our shows, you can
click on the links below (Our Top Listened to shows are listed with RED Stars):
****Episode 22 -
Stupid Yahoo Web Analytics Tricks - Rob Snell ****
Rob Snell, author of
Starting a Yahoo! Business For Dummies, stopped by Power
Hour for an extended visit. Rob recently returned from PubCon with loads of
information for you. Yahoo! Web Analytics has been released and Rob explains how the power
of this software can help you gain valuable information with one click of a
Analytics is an important part of your Yahoo! Small Business success.
Rob explains why this information will help your conversion rates.
Did you know that 98 percent of viewers on your Web site are not purchasing from
your site? Rob explains why you need to know which channels are the best to
drive traffic into sales on your site. Rob uses real Yahoo Analytics numbers to
explain the importance of utilizing this new tool. Education is powerful and
this data will allow you to educate yourself and help your Yahoo! Store.
Analytics and trends go hand in hand. Rob tells you which trends are what you
need to be looking at with your analytics data. Rob set up a
page for Power Hour listeners that is packed with information on Yahoo! Web
Analytics. Listen to this show to access this unbelievable free educational
Episode 21 -
Online Marketing to Drive Sales and PCI Compliance
Eric Weckert, owner of Drive Marketing Group and former Yahoo Sales Manager in their online advertising solutions department joined us this week to share the hottest marketing tips for the holidays. What is search marketing? How much should you spend? How is price determined? All your questions answered and much more! Plus, Eric is offering all listeners free analysis of their current online marketing accounts and/or develop recommendations if they are not. He is also offering 3 free months of account management to anyone that signs up for the offer.
Our friend Ron Pereira, from Top Right, gave us some fantastic e-mail marketing advice. Can you still get started with e-mail marketing in time for the holiday season? Ron tells you how to get started on e-mail marketing with the basic steps. If you are an experienced e-mail marketer, listen to Ron's great technique he tells us about on the show.
Plus, Bill Dumont, from Emerchant Discount, spoke with us about the new PCI Compliance rules and how to protect your customers information this holiday season.
Episode 20 -
Reducing Overhead & Recession Busting Tips
America's current economic status has dented the majority of industries big and small. Many companies are reducing their overhead to deflect the current economic downfall. Jay Blazensky, of RingCentral, stopped by to speak with us about how RingCentral can help you cut costs, yet keep, if not increase, productivity. RingCentral recently conducted a survey and found that an amazing 75 percent of respondents have been negatively effected by the economy. Let Jay tell you how RingCentral can help.
Cathy Siciliano, Senior Director of Marketing at Elance.com dropped by the show to share some recession-busting tips for small businesses. Cathy also told us about how online freelancers can help you maintain or boost your sales on this exciting edition of Power Hour.
19 - Increase Retention w/Video and Making Affiliate Programs Work
Dave Toole, from Media Mobz, stopped by the show to talk about the
importance of video in reaching out to your customers. Video is able to
increase retention levels by over 300 percent. Dave spoke to us about
ways to market and promote with the use of video. Did you know that
video is an important part of Search Engine Optimization? It is and we
tell you why.
J.P. Diaz, of Superior Affiliate Management, broke down exactly what
affiliate marketing is and how it can is important to your business.
Your small niche products can be a perfect fit for affiliate networks.
Do you want to become an affiliate? J.P. will tell you how on this
exciting new edition of Power Hour.
Affiliate Marketing Part 2 E-Book
18 - Automate Your Yahoo Store, Neuroeconomics, & 3 R's of Merchant Accounts****
Mailware is a backoffice system for mail order companies. Bruce
Kowkabany, from Mailware, stopped by the show to talk about the services
the company offers and Bruce talked about how Mailware has specific
features built in for the Yahoo Store. Mailware is a backoffice system
for mail order companies. It can take the order from creation to
completion and then follow up with reports (ad tracking, RFM,
profitability) and back end solicitations (emails, mailings etc.). Learn
more about this great program for Yahoo Store owners by listening now!
Why are colors important to your Web site? Neuroeconomics would be the
answer. Rene Barnett stopped by the show to tell us how Neuroeconomics
works with your Yahoo Store and how you can increase sales by paying
attention to how the brain works. Plus our friend Bill Dumont, from
E-Merchant Discount, told us about the 3 Rʼs when selecting a merchant
17 - Comparison Shopping and Wholesale Tips****
Dan Clarke, former CEO of VCommerce and present CEO of Specialty Retail
Shop, stopped by the show to talk about how multiple checkout pages can hurt
your online business. Did you know that online retails sales will increase
14.3 percent this year? Dan told us how smaller retail sites have a unique
opportunity to market their sites and explained how comparison-shopping
might be an ideal way to drive revenue.
Colette Marshall, Marketing Director at Worldwide Brands, ended the October
13 show with some great wholesale tips that are definitely worth the listen.
Learn why it is important to develop a strong relationship with your
suppliers for lasting success!
Episode 15 - Overcoming Cart Abandonment & Social Networking
In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment? www.upsellit.com
Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE! www.vastplanet.com
9 - Keyword Research - The life blood of SEO*** Ken McGafin explains why keywords are so important for Yahoo Store Owner to
understand. Although you may know how customers are finding you, you may be
surprised to find out they are finding your products many different ways.
Are you optimizing your website for all the different keyword phrases your
customers are using? If not, you are losing sales. Click below to use
Wordtracker's free keyword research tool.
Wordtracker Free Keyword Research Tool
Ken also discusses the many opportunities that keyword research presents. By
understanding lateral keywords and long tail keywords, you can increase your
sales and increase your rankings. By creating keyword specific content
pages, you are getting a ROI that lasts a lifetime and will continue to
bring you additional income if done correctly. Click below to visit the
Wordtracker Academy and learn more.
6 - Product Sourcing w/ Worldwide Brands*** Worldwide Brands provides excellent information about the importance of
having the right products for your business and how to find those products
as well. Collette also shares information about the phenomenal new video
series that Worldwide Brands has just released on Beating the Recession
which can be found at:
PLUS Worldwide Brands is offering up great tools and amazing discounts! Make
sure to check out their blog for more details. You will not be disappointed!
I was honored to be a part of the video series that is guaranteed to help
many new and old store owners.
***Episode 5 - Increasing Conversion Rates w/ Rob Snell*** Rob Snell, author of Yahoo Business for Dummies, provides real life tips and
information on increasing conversion rats for Yahoo Store. Tips include how
to find your conversion rate, how to track your conversion rates, and using
the new Checkout Manager. Rob discusses how to increase conversion rates by
building confidence, providing contact information, and trust symbols. Rob
Snell gives away a free copy of Chapter 21 of his book which discusses in
more detail how to increase your conversion rates. Send an email to
email@example.com to get your copy today!
1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not
associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.