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May 2010 Yahoo Store News

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What's The Difference Between Where Customers Find You and Where You Send Your Customers?





Customers can find you in a variety of places. They can find you through natural search rankings or pay per click advertising. They can find you on websites like Ebay or Etsy. Customers can also find you through different shopping networks like PriceGrabber or Yahoo Shopping. Plus, customers find you via your Facebook Page, Twitter Page, YouTube, or other social networks.

However, would you send your customers to these websites?

No.

They are not YOUR website. They are not YOUR brand.

When you send your customer to a website, make sure it is YOUR website.


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For instance, here is a random Ebay Store that I found online. I want to purchase a horse SO BADLY! So I find this store for Cheshire Horse.

Take a look at the store and tell me if Cheshire Horse owns this website.

The answer is no. Ebay owns this website. If I don't find the product I want, great I am on Ebay. If I get bored easily, great I am on Ebay. If I have ADHD, no problem because once I click a few links on the top... I am gone forever from this store.

Ebay Store

 

Let's try this again with a horse store on Etsy called Cozy Horse. Does Cozy Horse own this website?

Once again the answer is no. Look how easy it is for me to click on the Etsy link and be taken away from the store.

Etsy Store

If you want to tell your friends to visit YOUR website, then send them to a page that is YOURS.

This is the difference between where customers find you and where you send your customers.

Ebay, Etsy, etc are all great places to have customers find you. But, once they find you it is time to keep them as YOUR customer.

Have them sign up for mailing lists. When you send out their product, send them a coupon that takes them to YOUR store.

Your store should have your logo, your products, and keep them at your website.

Would you send your customers to view your products on Price Grabber? Why not? Because they would find your competitor and maybe buy from them.

Sending your customers to an Ebay, Bonanzle, or Etsy store is basically the same thing. It is too easy to become distracted on these websites and you would lose the sale.

Yet, I see time and time again people promoting their stores that belong to other people.

Next time, send them to your store. Next time, send links to your store. Next time, promote your very own store and let customers find more products that belong to YOU.

Let's take a look at this basic horse store I found hosted with Yahoo.

Yahoo Store

 

We have a much better chance of keeping this customer on OUR website and getting the sale!

This is the difference between where customers find you and where you send customers.

If you do not have your own ecommerce store and you make at least $40 a month in profit, then consider starting your own ecommerce website with Yahoo.

They are easy to set up, SEO friendly, pay only 1.5% (compared to 5-15% at other websites), and you get to keep YOUR customers.

Because of our partnership with Yahoo, we can provide you a coupon to try out the Yahoo Store free for 2 months. You save almost $80 and set up your store within hours.

What are you waiting for? Isn't time you send customers to your website?


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Sincerely,

Shawna Fennell


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P.S.

Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!




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Featured Video Tutorial
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Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: May 24, 2010

How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week. Air Date: May 11, 2010

Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise. Air Date: May 3, 2010

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy and consulting. They discuss the advantages for Ecommerce to use social media and which platforms they should use. Air Date: April 26, 2010

Shawna and Rene take on several ecommerce sites through a site clinic. including a website that offers Glass Paperweights for Displaying Images, Artwork, and Crafts called PhotoWeights , and a sporting goods site called BuySportsStuff.com. Air Date: April 19, 2010

John Lawson AKA ColderIce recaps Ecommerce Summit 2010, plus tells us why Social Media for Business SUCKS!! They do discuss some social media tools that they have come across for marketing purposes. Air Date: April 12, 2010

John Lawson AKA @Colderice and Dave White AKA @EbayAndBeyond join Shawna to preview the upcoming the Ecommerce Merchants Trade Association Ecommerce Summit 2010 in Las Vegas. Air Date: April 5, 2010

Rob Snell is the author of Yahoo Small Business for Dummies, popular conference speaker, and very successful Yahoo Store Owner. He will be discusses Spring Cleaning for Your Yahoo Store 7 things you might want to clean or dust off. Air Date: March 29, 2010

Ecommerce Q and A as Shawna and Rene discuss listener questions on using capture on the credit card versus charging immediately, chargebacks, canonical links, copyrights plus some quick site reviews. Air Date: March 15, 2010

How Do You Use Twitter For Business? When it comes to Twitter, business owners ask the same questions:Should I use my name or my business name? Should I put a picture of myself or use my logo? Should I talk about myself or should I just talk about business? How should I set up my account? What keywords should I use? Shawna answers those questions. Air Date: March 8, 2010

Michael Whitaker from Monitus.com offers up some Analytics or Optimization Tips as he helps us with one of the most critical aspects of your business in understanding what your customers are doing once they reach your website. Air Date: March 1, 2010

Neal Flowers of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy, answers questions on building online trust. Shawna also reveals some major announcements following her birthday celebration over the weekend, including a quick NewLifeEvent Recap. Special Pricing For 1 Choice Customers Air Date: February 22, 2010

Shawna conducts another end of month ecommerce q and a, and she answers questions on PPC, website design updates, shopping carts, and search engine marketing resources. We also get a quick preview of the upcoming New Life Event. Air Date: February 15, 2010

Conversion Rate Optimization or CRO. What is it? How do you do it? Where do you start? Hiconversion CEO Zee Aganovic, a serial software technology entrepreneur interested in all things related to use of technology in online marketing, tells us all about it. Air Date: February 8, 2010

Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more.


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May 2010 Yahoo Store News

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