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May 2010 YStore News Part 2

Welcome

Mayday! Mayday! Google Makes Changes Ecommerce Sites Need To Pay Attention To

Did you know that typically Google makes at least one organic search algorithm change every day?

For most site owners, these are small little changes that don't affect most sites that stick to the basics of SEO.

However, recently Google rolled out a MAJOR new algorithm change that Webmaster World has named Mayday.



Vanesssa Fox had a chance to speak with Matt Cutts from Google last week at Google I/O,
"this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn't going to be rolled back"

This new change seems to have affected mostly ecommerce websites since they have so many interior pages.

"This change seems to have primarily impacted very large sites with "item" pages that don't have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them. For instance, ecommerce sites often have this structure. The individual product pages are unlikely to attract external links and the majority of the content may be imported from a manufacturer database. Of course, as with any change that results in a traffic hit for some sites, other sites experience the opposite. Based on Matt's comment at Google I/O, the pages that are now ranking well for these long tail queries are from "higher quality" sites (or perhaps are "higher quality" pages)."

You want to make sure to look at your traffic. Has your traffic all of a sudden gone down? Is it because of Google's new redesign (video below) or do you have a Mayday situation?



Vanessa recommends site owners must create compelling content.

"It can be difficult to create compelling content and attract links to these types of pages. My best suggestion to those who have been hit by this is to isolate a set of queries for which the site now is getting less traffic and check out the search results to see what pages are ranking instead. What qualities do they have that make them seen as valuable?"

How can you make your item pages compelling?

  • Stop copying manufacturer or drop shippers descriptions

  • Write about your product - Who, What, When, Why, Where, and How

  • Write your own review

  • Compare products

  • Which one do you recommend?

  • Why do you recommend this product over another product?

  • Create videos that demonstrate your products

  • Create videos that compare your products

  • Create videos that show how to use the products in full detail

  • Create ebooks that customers can download and read
If you think the long tail keywords don't affect you... think again. Check your analytics and see which keyword phrases have higher conversion rates. When customers use long tail keywords, they know what they want.

Do You Want to Learn More Ecommerce Tips and Tricks?

The Ecommerce Mastermind Group is COMING SOON!

Get on the waiting list and join for FREE

www.ecommastermind.com

Use this algorithm change as the extra incentive you need to get things done on your website today!


  • Create an action plan

  • Work on 5 products a day...EVERY DAY

  • Create blog postings and link to product pages

  • Make sure you have related links

  • Use Cross-Sells to link to other pages

  • Set up a proper site map for your store so Google can find all pages within your website

Need a blog to match your website? Order any design package this weekend and get a free blog that matches your design. Give us a call today to get started - 888-312-7839


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Sincerely,

Shawna Fennell


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow ShawnaFennell.

P.S.

Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!




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Don't forget to download our e-books!

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Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






Recently Added
Peel Away Ad
Peel Away Ad

Regular price: $350.00
This Months Special: $175.00


Featured Video Tutorial
I am going to show you how to change those product ids, easily convert multiple images to match those new product ids, and create super seo friendly product urls.

*Please Note* You may want to check out the following tutorials if you are not an advanced user.


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Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: June 1, 2010

Shawna and Rene do their end of the month Q and a, where they offer some site reviews for an online Latin store for Authentic Mexican Food and Latin Products, TheLatinProducts.com and ivyrosegifts.com, a site that offers a variety of personalized items including birth records, prints, step stools, and ID tags, including keepsake christening or baptism gifts. Air Date: May 24, 2010

How does Google TV effect online store owners? Shawna offers some direction on how merchants can utilize Google TV, a new experience made for television that combines the TV you know and love with the freedom and power of the Internet recently unveil at the Google I/O event last week. Air Date: May 11, 2010

Melinda Jackson is an eBay PowerSeller and Education Specialist. She also hosts her own online radio show and is an eCommerce Coach. She shares some of her ecommerce expertise. Air Date: May 3, 2010

Jennifer Laycock is the Editor of Search Engine Guide, the Social Media Faculty Chair for MarketMotive and offers small business social media strategy and consulting. They discuss the advantages for Ecommerce to use social media and which platforms they should use. Air Date: April 26, 2010

Shawna and Rene take on several ecommerce sites through a site clinic. including a website that offers Glass Paperweights for Displaying Images, Artwork, and Crafts called PhotoWeights , and a sporting goods site called BuySportsStuff.com. Air Date: April 19, 2010

John Lawson AKA ColderIce recaps Ecommerce Summit 2010, plus tells us why Social Media for Business SUCKS!! They do discuss some social media tools that they have come across for marketing purposes. Air Date: April 12, 2010

John Lawson AKA @Colderice and Dave White AKA @EbayAndBeyond join Shawna to preview the upcoming the Ecommerce Merchants Trade Association Ecommerce Summit 2010 in Las Vegas. Air Date: April 5, 2010

Rob Snell is the author of Yahoo Small Business for Dummies, popular conference speaker, and very successful Yahoo Store Owner. He will be discusses Spring Cleaning for Your Yahoo Store 7 things you might want to clean or dust off. Air Date: March 29, 2010

Ecommerce Q and A as Shawna and Rene discuss listener questions on using capture on the credit card versus charging immediately, chargebacks, canonical links, copyrights plus some quick site reviews. Air Date: March 15, 2010

How Do You Use Twitter For Business? When it comes to Twitter, business owners ask the same questions:Should I use my name or my business name? Should I put a picture of myself or use my logo? Should I talk about myself or should I just talk about business? How should I set up my account? What keywords should I use? Shawna answers those questions. Air Date: March 8, 2010

Michael Whitaker from Monitus.com offers up some Analytics or Optimization Tips as he helps us with one of the most critical aspects of your business in understanding what your customers are doing once they reach your website. Air Date: March 1, 2010

Neal Flowers of TRUSTe, which helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy, answers questions on building online trust. Shawna also reveals some major announcements following her birthday celebration over the weekend, including a quick NewLifeEvent Recap. Special Pricing For 1 Choice Customers Air Date: February 22, 2010

Shawna conducts another end of month ecommerce q and a, and she answers questions on PPC, website design updates, shopping carts, and search engine marketing resources. We also get a quick preview of the upcoming New Life Event. Air Date: February 15, 2010

Conversion Rate Optimization or CRO. What is it? How do you do it? Where do you start? Hiconversion CEO Zee Aganovic, a serial software technology entrepreneur interested in all things related to use of technology in online marketing, tells us all about it. Air Date: February 8, 2010

Shawna welcomes Avinash Kaushik Analytics Evangelist, Google, teaches us anything you wanted to know about analytics. Listener ask questions about bounce percentage rates, critical data, transactions, conversion rate optimization and more.


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May 2010 Yahoo Store News Part 2

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