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May 2011 Yahoo Store News Part 1

Welcome

5 Clues to Avoid the Next Google Slap

Google Slap

Google has customers that need a product. The product is finding things they need online. Google's job is to find the right product for their customer. In order to do this, they have to find quality websites that will make their customers happy.

There are several factors Google uses to determine whether your website is good enough for their customers.

Google will not come out and tell us directly what factors they use to determine a good or bad website but, they have given us many clues.

Clue 1 - High Quality Websites with High Quality Content



Google has proven time and time again that they are specifically looking for websites that provide value to the web. Your store must use unique product descriptions, product reviews, comparisons, thoughtful analysis, and consistent updates to your website.

What can you do?

  • Have you updated your product descriptions?
  • Have you added a blog to your website that you maintain on a consistent basis showing Google that you are in business?
  • Have you used your blog to help you target keyword phrases your customers are using?
  • Have you used content to answer questions your customers need in order to purchase the product online?

Clue 2 - High Quality Websites That Load Quickly



Google is looking to provide a better user experience for their customers. Research has shown that their customers do not like to wait.

What can you do?


Make sure your pages are loading quickly. Use tools like Smush-It for your images to decrease your page load times. Make sure your programming on the back end of your website is using the most up to date coding possible. Has it been over a year since you last had your website worked on? Has it been two years since you had your website worked on?

Think about technology today. If you buy the new IPhone, it is obsolete tomorrow because a newer, faster, and better version is going to come out. The back end coding of your website works the same way. Every single day things change that can help make your website newer, faster, and better.


Clue 3 - High Quality Websites with Low Bounce Rates


Again, Google is trying to think about their customer's experience. If their customers click on Website A and immediately click the back button - this website has a very large bounce rate. Google can use this data to determine that Website A may not be a quality website.

Website B however, has a very low bounce rate. When the customer visits this website from Google, they enjoy their stay. The look around, they click, they read, and they convert. This data gets sent back to Google and helps them to determine which site is better... Website A or Website B

What can you do?

Work on lowering your bounce rate. Find out what is causing the problem.
  • Is your design unprofessional or scary?
  • Are your customers expecting to see a red apple and they come to your website only to find oranges?
  • Are your customers searching for apples but, really want a red apple?

Clue 4 - High Quality Website with High Conversion Rates


One way Google can determine if you have a high quality website is by looking at your conversion rates. If I send you 100 of my best customers and you only convert 1 of those but, that other site converts 5 - I am going to send them to the other website. So will Google.

What can you do?

Work on increasing your conversion rates every single day. Find out what is working and find out what is not working quickly.
  • Do you have a website that looks unprofessional?
  • Do you have helpful pages customers can use to get information they need to complete the sale?
  • Do you provide contact information?
  • Do you show a picture of yourself that customers can use to like, know, and trust you?
  • Are you doing everything you can to engage with your customers through social media?

Clue 5 - Who is Linking to you and Why?


It use to be a popularity contest with Google. He with the most links wins. Not anymore. Google is looking for links coming into your website but, this is after you have worked on all the above steps. Google will then determine, why are these sites linking to you? Is this a three way link trying to trick Google? Is this a link exchange just because? Is this website linking to you because you provide value?

What can you do?

  1. Create more value on your website so that other sites will begin to link to you.
  2. Create blogs that are educational, motivational, and meaningful.
  3. Create videos that educational.
  4. Work on creating high quality content that other websites can't wait to send their customers too.
  5. Create high quality content that other websites can't wait to share on Facebook and Twitter.


Let's look at a real world example


As many of you know, I opened a brand new online store 3 months ago helping store owners answer the single most asked question in our history....

Now what?

Now that I have my store online:

  • How do I get traffic?
  • How do I get customers?
  • How do I get sales?
  • How do I market my store?
  • How do I convert more customers?
  • Now what??

I have been documenting the entire process, sharing my experiences, and testing different theories. I create mistakes that we see store owners make and show how fixing these small problems can create huge increases in conversions.

This store is actively trying to avoid the next Google Slap.

1. We have added all unique content for the product descriptions.

2. We have a brand new gorgeous design that our customers love.



3. We have a lower bounce rate because our customers enjoy our website. They tell us it is easy to navigate and pretty to look at.

4. The average customer stay on our site for about 4 minutes.

Bounce Rate


5. We have been actively working on increasing those conversion rates by fixing the mistakes we see many store owners make on a daily basis.

Conversion Rate


6. We have also been very active in the social media space.

The Outcome?

In 3 months and 5 days we have had a total of 248 orders equaling $14,463.60 in revenue using ONLY social media and search rankings.

May Report


Our natural Google rankings continue to climb every day - naturally.

Search Rank



What steps will you take to avoid the next Google slap?



No one can tell us when the next Google Slap will occur but what we do know is if you don’t provide a great shopping experience for your customers, your competitors will. So give us a call today and we can help you with your store. We’ve seen small changes make huge differences so if you have some time to spend with us, call or email today to schedule your review. Call Toll Free 888-312-7839

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures



Recently Completed


New Services
We have the New Life Book Club where we are reading the Yahoo! Style Guide that shows you how to write content for the web. It will show you how to write better newsletters, blogs, and everything else.



We have a Mastermind Group that works together on weekly projects and to do lists.



We have the Now What Project that shows you a brand new website, shows you all the mistakes, fixes the mistakes, and then shows you the increased conversions. Learn from these mistakes!!



We have a brand new 1 Choice 4 Your Store Facebook Page. Have questions you want to ask? Just want to say hi? Come on over! We would love to have you :)


Finally, you can always give us a call to help you as well. Pick up the phone and dial 888-312-7839.


Recently Added
Registration and Login
Auto-Suggest Cross-Sell Feature From Yahoo
Registration and Login

$275.00
Auto-Suggest Cross-Sell Feature From Yahoo

$125.00
Carousel Cross Sell Items
Flash Banner Rotator
Carousel Cross Sell Items

$250.00
Flash Banner Rotator

$200.00
Full Header and Footer Shopping Cart Design
Hover to Enlarge
Full Header and Footer Shopping Cart Design

Regular price: $600.00
This Months Special: $400.00
Hover to Enlarge

$200.00
Left Navigation Accordion Menu
Top Navigation Flyout Menus
Left Navigation Accordion Menu

$300.00
Top Navigation Flyout Menus

$450.00


Featured Video Tutorial
This is an awesome rebroadcast from the New Life Event that I think you will enjoy. Learn how the Now What Project got started and much much more!



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: May 9, 2011

Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store. Air Date: May 2, 2011

Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent. Air Date: April 18, 2011

Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days. Air Date: April 5, 2011

Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog? Air Date: March 28, 2011

Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too. Air Date: March 22, 2011

Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up. Air Date: March 14, 2011

Shawna discusses the Google Farmer Update and she asks the question Is the Farmer Update a BIG Deal? and she also offers 5 Ways to Avoid Google Slap Downs. Air Date: February 22, 2011

Shawna offers up a pre-party to get ready for 30 webinars lined up for the upcoming New Life Event. We hear from presenting speakers Kat Simpson, John Lawson and Phedra Stockstill. Air Date: February 15, 2011

Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail? Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure? Air Date: February 8, 2011

Shawna discusses the Biggest SEO Mistakes Online Retailers Make With small business owner, online retailer, search marketing / e-commerce consultant, and Yahoo! Store developer Rob Snell. Air Date: February 1, 2011

Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results. Air Date: January 24, 2011

Online Store Owners, Worried About Tax Time? Start the New Year right and learn what you need to know for your Ecommerce store now, that will make next years year end taxes a breeze! Air Date: January 10, 2011

Learn how to save money on your credit card processing fees with Marlon Harris, the Vice President of Sales and Marketing for eMerchant Air Date: December 14, 2010

Anita Crook created the Pouchee and it has become the 2 Million Dollar Christmas Idea. Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.


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May 2011 Yahoo Store News Part 1

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