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Home > News And Information > Newsletter > May 2011 Yahoo Store News Part 1

May 2011 Yahoo Store News Part 1

Welcome

5 Clues to Avoid the Next Google Slap

Google has customers that need a product. The product is finding things they need online. Google's job is to find the right product for their customer. In order to do this, they have to find quality websites that will make their customers happy.

There are several factors Google uses to determine whether your website is good enough for their customers.

Google will not come out and tell us directly what factors they use to determine a good or bad website but, they have given us many clues.

Clue 1 - High Quality Websites with High Quality Content

Google has proven time and time again that they are specifically looking for websites that provide value to the web. Your store must use unique product descriptions, product reviews, comparisons, thoughtful analysis, and consistent updates to your website.

What can you do?

Have you updated your product descriptions?
Have you added a blog to your website that you maintain on a consistent basis showing Google that you are in business?
Have you used your blog to help you target keyword phrases your customers are using?
Have you used content to answer questions your customers need in order to purchase the product online?

Clue 2 - High Quality Websites That Load Quickly

Google is looking to provide a better user experience for their customers. Research has shown that their customers do not like to wait.

What can you do?

Make sure your pages are loading quickly. Use tools like Smush-It for your images to decrease your page load times. Make sure your programming on the back end of your website is using the most up to date coding possible. Has it been over a year since you last had your website worked on? Has it been two years since you had your website worked on?

Think about technology today. If you buy the new IPhone, it is obsolete tomorrow because a newer, faster, and better version is going to come out. The back end coding of your website works the same way. Every single day things change that can help make your website newer, faster, and better.

Clue 3 - High Quality Websites with Low Bounce Rates

Again, Google is trying to think about their customer's experience. If their customers click on Website A and immediately click the back button - this website has a very large bounce rate. Google can use this data to determine that Website A may not be a quality website.

Website B however, has a very low bounce rate. When the customer visits this website from Google, they enjoy their stay. The look around, they click, they read, and they convert. This data gets sent back to Google and helps them to determine which site is better... Website A or Website B

What can you do?

Work on lowering your bounce rate. Find out what is causing the problem.

Is your design unprofessional or scary?
Are your customers expecting to see a red apple and they come to your website only to find oranges?
Are your customers searching for apples but, really want a red apple?

Clue 4 - High Quality Website with High Conversion Rates

One way Google can determine if you have a high quality website is by looking at your conversion rates. If I send you 100 of my best customers and you only convert 1 of those but, that other site converts 5 - I am going to send them to the other website. So will Google.

What can you do?

Work on increasing your conversion rates every single day. Find out what is working and find out what is not working quickly.

Do you have a website that looks unprofessional?
Do you have helpful pages customers can use to get information they need to complete the sale?
Do you provide contact information?
Do you show a picture of yourself that customers can use to like, know, and trust you?
Are you doing everything you can to engage with your customers through social media?

Clue 5 - Who is Linking to you and Why?

It use to be a popularity contest with Google. He with the most links wins. Not anymore. Google is looking for links coming into your website but, this is after you have worked on all the above steps. Google will then determine, why are these sites linking to you? Is this a three way link trying to trick Google? Is this a link exchange just because? Is this website linking to you because you provide value?

What can you do?

Create more value on your website so that other sites will begin to link to you.
Create blogs that are educational, motivational, and meaningful.
Create videos that educational.
Work on creating high quality content that other websites can't wait to send their customers too.
Create high quality content that other websites can't wait to share on Facebook and Twitter.

Let's look at a real world example

As many of you know, I opened a brand new online store 3 months ago helping store owners answer the single most asked question in our history....

Now what?

Now that I have my store online:

How do I get traffic?
How do I get customers?
How do I get sales?
How do I market my store?
How do I convert more customers?
Now what??

I have been documenting the entire process, sharing my experiences, and testing different theories. I create mistakes that we see store owners make and show how fixing these small problems can create huge increases in conversions.

This store is actively trying to avoid the next Google Slap.

1. We have added all unique content for the product descriptions.

2. We have a brand new gorgeous design that our customers love.

3. We have a lower bounce rate because our customers enjoy our website. They tell us it is easy to navigate and pretty to look at.

4. The average customer stay on our site for about 4 minutes.

5. We have been actively working on increasing those conversion rates by fixing the mistakes we see many store owners make on a daily basis.

6. We have also been very active in the social media space.

The Outcome?

In 3 months and 5 days we have had a total of 248 orders equaling $14,463.60 in revenue using ONLY social media and search rankings.

Our natural Google rankings continue to climb every day - naturally.

What steps will you take to avoid the next Google slap?

No one can tell us when the next Google Slap will occur but what we do know is if you don�t provide a great shopping experience for your customers, your competitors will. So give us a call today and we can help you with your store. We�ve seen small changes make huge differences so if you have some time to spend with us, call or email today to schedule your review. Call Toll Free 888-312-7839

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures

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We have a Mastermind Group that works together on weekly projects and to do lists.

We have the Now What Project that shows you a brand new website, shows you all the mistakes, fixes the mistakes, and then shows you the increased conversions. Learn from these mistakes!!

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Finally, you can always give us a call to help you as well. Pick up the phone and dial 888-312-7839.

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Air Date: May 9, 2021