Google has customers that need a product. The product is finding things
they need online. Google's job is to find the right product for their customer.
In order to do this, they have to find quality websites that will make their
There are several factors Google uses to determine
whether your website is good enough for their customers.
Google will not
come out and tell us directly what factors they use to determine a good or bad
website but, they have given us many clues.
Clue 1 - High Quality
Websites with High Quality Content
Have you added a blog to
your website that you maintain on a consistent basis showing Google that you are
Have you used your blog to help you target keyword phrases your
customers are using?
Have you used content to answer questions your customers
need in order to purchase the product online?
Clue 2 - High Quality
Websites That Load Quickly
Google is looking to provide a better user
experience for their customers. Research has shown that their customers do not
like to wait.
What can you do?
Make sure your pages are loading
quickly. Use tools like
Smush-It for your images to decrease your page load
times. Make sure your programming on the back end of your website is using the
most up to date coding possible. Has it been over a year since you last had your
website worked on? Has it been two years since you had your website worked on?
Think about technology today. If you buy the new IPhone, it is obsolete
tomorrow because a newer, faster, and better version is going to come out. The
back end coding of your website works the same way. Every single day things
change that can help make your website newer, faster, and better.
- High Quality Websites with Low Bounce Rates
Again, Google is trying to
think about their customer's experience. If their customers click on Website A
and immediately click the back button - this website has a very large bounce
rate. Google can use this data to determine that Website A may not be a quality
Website B however, has a very low bounce rate. When the
customer visits this website from Google, they enjoy their stay. The look
around, they click, they read, and they convert. This data gets sent back to
Google and helps them to determine which site is better... Website A or Website
What can you do?
Work on lowering your bounce rate. Find out what is causing the problem.
Is your design unprofessional or scary?
Are your customers expecting to
see a red apple and they come to your website only to find oranges?
customers searching for apples but, really want a red apple?
Clue 4 - High Quality Website with High Conversion Rates
One way Google can determine if you have a high quality website is by
looking at your conversion rates. If I send you 100 of my best customers and you
only convert 1 of those but, that other site converts 5 - I am going to send
them to the other website. So will Google.
What can you do?
on increasing your conversion rates every single day. Find out what is working
and find out what is not working quickly.
Do you have a website that looks
Do you have helpful pages customers can use to get information
they need to complete the sale?
Do you provide contact information?
Do you show
a picture of yourself that customers can use to like, know, and trust you?
you doing everything you can to engage with your customers through social media?
Clue 5 - Who is Linking to you and Why?
It use to be a popularity
contest with Google. He with the most links wins. Not anymore. Google is looking
for links coming into your website but, this is after you have worked on all the
above steps. Google will then determine, why are these sites linking to you? Is
this a three way link trying to trick Google? Is this a link exchange just
because? Is this website linking to you because you provide value?
What can you do?
Create more value on your website so that other sites will begin
to link to you.
Create blogs that are educational, motivational, and meaningful.
Create videos that educational.
Work on creating high quality content that other
websites can't wait to send their customers too.
Create high quality content
that other websites can't wait to share on Facebook and Twitter.
Let's look at a real world example
As many of you know, I opened a brand new online store 3 months ago helping
store owners answer the single most asked question in our history....
Now that I have my store online:
How do I get traffic?
How do I get customers?
How do I get sales?
How do I market my store?
How do I convert more customers?
I have been documenting the entire process, sharing my experiences, and testing
different theories. I create mistakes that we see store owners make and show how fixing these small
problems can create huge increases in conversions.
This store is actively trying to avoid the next Google Slap.
2. We have a brand new gorgeous design
that our customers love.
We have a lower bounce rate because our customers
enjoy our website. They tell us it is easy to navigate and pretty to look at.
4. The average customer stay on our site for about 4 minutes.
5. We have been actively
working on increasing those conversion rates by fixing the mistakes we see many
store owners make on a daily basis.
6. We have also been very active in the social
In 3 months and 5 days we have had a total of 248 orders equaling $14,463.60 in
revenue using ONLY social media and search rankings.
Our natural Google rankings continue to climb every day - naturally.
What steps will you take to avoid the next Google slap?
No one can tell us when the next Google Slap will occur but what we do know is if you don’t provide a great shopping experience for your customers, your competitors will. So give us a call today and we can help you with your store. We’ve seen small changes make huge differences so if you have some time to spend with us, call or email today to schedule your review. Call Toll Free 888-312-7839
the New Life Book Club where we are reading the Yahoo! Style Guide that shows you
how to write content for the web. It will show you how to write better
newsletters, blogs, and everything else.
We have a
Mastermind Group that
works together on weekly projects and to do lists.
We have the
Project that shows you a brand new website, shows you all the mistakes, fixes
the mistakes, and then shows you the increased conversions. Learn from these
This is an awesome rebroadcast from the New Life Event that I think you will enjoy. Learn how the Now What Project got started and much much more!
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Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our
RSS feed or get email updates. If you use Twitter, you can get to know me
and get updates on new blog posts too.
Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store.
Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?
Shawna and Rene takes us through their Now What Project store, since they opened less than 8 weeks ago have seen sales go up 268 percent . and page views up over 900 percent. They detail how you can make it happen to your store too.
Shawna has a conversation with Melinda Emerson, The Small Business Woman at SucceedAsYourOwnBoss.com about the ups and downs of starting a small business. What relationships should be built, and what to look out for when you start up.
Unfortunately the cold heart truth is that many Ecommerce businesses will fail. So how do we avoid it? Chris Malta shares with us: What is the failure rate for Ecommerce business compared to bricks and mortar stores? Number one reason so many Ecommerce sites fail?
Why do so many EBiz hopefuls just give up? What do you need to do to avoid this kind of failure?
Google Makes BIG Changes in its Focus on Content Farms in 2011, by launching two major algorithmic changes focused on content farms and low-quality sites or spammy sites that are noticed in Google search results.
Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals.
Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar.
Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow.
Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples.
Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners.
We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.
Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.
Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.
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