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May 2012 Yahoo Store News

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Where Can You Find Awesome Long Tail Keywords Your Customers Are Using?

Google Keyword ResearchApril has been a CRAZY month. Three major updates to Google's Algorithm. WOWSERS.

Hopefully you caught our newsletter where we went over the Google Update and what to do if you have been penalized, we also discussed in great detail the Penguin and Panda update on our radio show, and will be continuing the discussion this Monday on Ecom Experts.

Make sure you are signed up for our newsletter so you don't miss out!

Today I want to bring you Part 2 of using Long Tail Keywords. We learned in Part 1 what Long Tail Keywords are and why they are so profitable. Today we are going to learn where to find those wonderful Long Tail Keywords.

Start with Keyword Research



Head over to your favorite keyword research tool and enter in your broad search term phrase. I will use our keyword from last time (swimsuit) and I will check the box to show me ideas closely related to my search terms. Click Global Monthly Searches twice so we see smallest to largest.

I see some great results!
  • designer swimsuit coverups
  • giraffe print swimsuit
  • swimsuit coverups sale
  • underwire halter swimsuit
  • cute swimsuit coverups
  • sports bra swimsuits
  • padded swimsuit tops
  • swimsuit wraps

And I just got started!

Plus, if I know that our cover ups sell fast because we offer unique ones that customers love, I can conduct research on just swimsuit cover ups. However, I have to pay close attention. I see doing keyword research that many people spell cover up with and without a space in between. So I need to make sure I do research for each variation.

News


Look Inside Your Yahoo Store


Another awesome place to find great Long Tail Keywords is right inside your Yahoo Store. Go to your store manager and click on References underneath Statistics.

Look at the different URLs bringing in traffic to your website and click details. I chose to look at the traffic from Google. Up at the top of the next page, click See All. Then enjoy the delicious amount of information provided.

 

Such yummy Long Tail Keywords!! These are people that know what they want to purchase!

Head back to your store manager and this time click on Searches right below References. Make sure to click See All again.

 

 

This information tells us what keywords customers are searching for in our own search box. Looking at this information tells me a couple of things:

1. Popular categories that my customers may not be able to find easily.

2. Endless amounts of product searches by manufacturer's number. This tells me that I have to make absolutely sure the number is easy to locate and comes up during their search.

Both of which lead to higher conversions but, we also will get more Long Tail Keywords as well searching through this list.


Ask Google What Keywords People Use



Google will no longer let us view which keywords our customers use to find our website if they are logged into Google. However, everyone else is available by going into Webmaster Tools Dashboard, clicking Your site on the web, and then search queries. Not only will we learn what keywords our customer used but also:

  • How many impressions
  • How many clicks
  • What was the click through rate
  • What is our average position

Find Out What Keywords Your Competitors Use



I personally prefer SpyFU or KeywordSpy. Both do a fantastic job of telling me what the competition is bidding on and what they are missing out on. Remember, the key to learning great Long Tail Keywords is research, research, and of course more research.

I have my Keywords, now what?



Now it's time to go make some money!

 

  • Use these Long Tail Keywords help you build more relevant pages of content within your website - Google loves that.
     
  • Use these Long Tail Keywords to rank high in the search engines - It's much easier with Long Tail Keywords than broad search terms. 
     
  • Use these Long Tail Keywords for higher conversions - These people know what they want! They will convert much easier.
     
  • Use these Long Tail Keywords for high profits - Higher conversion = Higher sales = Higher profits

I hope you have enjoyed this newsletter and will join me again on Monday at 6:00 PM Eastern on our radio show Ecom Experts. We will be discussing all the changes to Google's algorithm and answering your SEO questions.

Until then, have a wonderful weekend and I will talk to you soon!

Sincerely

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July in 2010!) Click To See Pictures



New Services

Monthly SEO Reports - Learn what's going on with your website and what you need to do to fix it!

SEO Consulting - Along with monthly reports, work directly with Shawna as she provides you a step by step plan each month for increasing sales and conversions.

L.O.C.K. Method for SEO - This is the program for busy store owners! You get monthly reports, one hour meetings each month with Shawna, and we will work on building your SEO too!




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Recent Blog Tips


Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: May 22, 2012, 2012

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before. Air Date: May 15, 2012, 2012

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances. Air Date: May 8, 2012, 2012

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies. Air Date: May 1, 2012, 2012

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings. Air Date: April 24, 2012, 2012

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder. Air Date: April 17, 2012, 2012

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business. Air Date: April 10, 2012, 2012

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker? Air Date: April 3, 2012, 2012

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors. Air Date: March 27, 2012, 2012

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions. Air Date: March 13, 2012, 2012

The Power of Habits Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially. Air Date: March 5, 2012, 2012

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling? Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in. Air Date: February 28, 2012, 2012

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.


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May 2012 Yahoo Store News

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