| Welcome | Where Can You Find Awesome Long Tail Keywords Your Customers Are Using?
 April
has been a CRAZY month. Three major updates to Google's Algorithm. WOWSERS.
Hopefully you caught our newsletter where we went over the
Google Update and
what to do if you have been penalized, we also discussed in great detail the
Penguin and Panda update on our radio show, and will be continuing the
discussion this Monday on Ecom Experts.
Make sure you are signed up for our
newsletter so you
don't miss out!
Today I want to bring you Part 2 of using Long Tail Keywords. We learned in Part
1 what Long Tail Keywords are and why they are so profitable. Today we are going to learn
where to find those wonderful Long Tail Keywords.
Start with Keyword Research
Head over to your favorite
keyword research tool and enter in your broad search term phrase. I will use our
keyword from last time (swimsuit) and I will check the box to show me ideas
closely related to my search terms. Click Global Monthly Searches twice so we
see smallest to largest.
I see some great results!
- designer swimsuit coverups
- giraffe print swimsuit
- swimsuit coverups sale
- underwire halter swimsuit
- cute swimsuit coverups
- sports bra swimsuits
- padded swimsuit tops
- swimsuit wraps
And I just got started!
Plus, if I know that our cover ups sell fast
because we offer unique ones that customers love, I can conduct research on just
swimsuit cover ups. However, I have to pay close attention. I see doing keyword
research that many people spell cover up with and without a space in between. So
I need to make sure I do research for each variation.
Look Inside Your Yahoo Store
Another awesome place to find great Long Tail Keywords is right inside your
Yahoo Store. Go to your store manager and click on References underneath
Statistics.
Look at the different URLs bringing in traffic to your website and click
details. I chose to look at the traffic from Google. Up at the top of the next
page, click See All. Then enjoy the delicious amount of information provided.
Such yummy Long Tail Keywords!! These are people that know what they want to
purchase!
Head back to your store manager and this time click on Searches
right below References. Make sure to click See All again.
This information tells us what keywords customers are searching for in our
own search box. Looking at this information tells me a couple of things:
1. Popular categories that my customers may not be able to find easily.
2. Endless amounts of product searches by manufacturer's number. This tells me
that I have to make absolutely sure the number is easy to locate and comes up
during their search.
Both of which lead to higher conversions but, we also will get more Long Tail
Keywords as well searching through this list.
Ask Google What Keywords People Use
Google will no longer let us view which keywords our customers use to
find our website if they are logged into Google. However, everyone else is
available by going into Webmaster Tools Dashboard, clicking Your site on the
web, and then search queries. Not only will we learn what keywords our
customer used but also:
- How many impressions
- How many clicks
- What was the click through rate
- What is our average position
Find Out What Keywords Your Competitors Use
I personally prefer SpyFU or
KeywordSpy. Both do a fantastic job of
telling me what the competition is bidding on and what they are missing out on.
Remember, the key to learning great Long Tail Keywords is research, research,
and of course more research.
I have my Keywords, now what?
Now it's time to go make some money!
- Use these Long Tail Keywords help you build more relevant pages of
content within your website - Google loves that.
- Use these Long Tail Keywords to rank high in the search engines - It's
much easier with Long Tail Keywords than broad search terms.
- Use these Long Tail Keywords for higher conversions - These people know
what they want! They will convert much easier.
- Use these Long Tail Keywords for high profits - Higher conversion =
Higher sales = Higher profits
I hope you have enjoyed this newsletter and will join me again on Monday at 6:00 PM Eastern on our
radio show
Ecom
Experts. We will be discussing all the changes to Google's algorithm and
answering your SEO questions.
Until then, have a wonderful weekend and I will talk to you soon!
Sincerely
Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July in 2010!)
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| New Services |
Monthly SEO Reports - Learn what's going on with your website and what you
need to do to fix it!
SEO Consulting - Along with monthly reports, work directly with Shawna as
she provides you a step by step plan each month for increasing sales and
conversions.
L.O.C.K. Method for SEO - This is the program for busy store owners! You
get monthly reports, one hour meetings each month with Shawna, and we will work
on building your SEO too!
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| Featured Video Tutorial | Product URL's are a must have for Yahoo Stores. This tutorial will show you step by step how to put in all of your Product URL's fast and easy.
If you would like us to do this for you, please check out our Product URL's Service
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| Recently Interviewed | 1 Choice 4 Your Store is proud and honored to host Ecom Experts on
WebmasterRadio.fm
We have had the privilege of interviewing some of the most amazing guests
and hope you enjoy listening to the interviews as much as we enjoyed doing them!
If you have missed any of our shows, you can click on the links below.
Air Date: May 22, 2012, 2012
Podcast: Play in new window
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Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.
Air Date: May 15, 2012, 2012
Podcast: Play in new window
| Download
Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.
Air Date: May 8, 2012, 2012
Podcast: Play in new window
| Download
More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies.
Air Date: May 1, 2012, 2012
Podcast: Play in new window
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Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.
Air Date: April 24, 2012, 2012
Podcast: Play in new window
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How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.
Air Date: April 17, 2012, 2012
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| Download
Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.
Air Date: April 10, 2012, 2012
Podcast: Play in new window
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Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?
Air Date: April 3, 2012, 2012
Podcast: Play in new window
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Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.
Air Date: March 27, 2012, 2012
Podcast: Play in new window
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Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.
Air Date: March 13, 2012, 2012
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The Power of Habits – Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially.
Air Date: March 5, 2012, 2012
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SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling?
Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in.
Air Date: February 28, 2012, 2012
Podcast: Play in new window
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Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.
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