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May 2012 Yahoo Store News Part 2

Welcome

Weight Loss and/or SEO Inspiration

May brought about a ton of changes to Google and we will be discussing them in our next newsletter but, today... today I hope to give you some inspiration.

For YEARS I have said that SEO is a lot like losing weight:

  • There is no magic pill
  • It doesn't happen overnight
  • It takes hard work
  • There will always be fads but, stick to the basics

I went back and found articles from 2007 where I mention all of the above.

Then in January of this year, something happened in our family that would change our lives forever.

We lost our granddaughter.

It was absolutely heartbreaking. I realized that she couldn't live and I was refusing to live my life to the fullest. So I got off my ass and decided to make a change.

My Before and During Picture


As of today, I have lost 58 pounds and now more than ever I realize that yes... Losing weight and working on your search engine optimization is SO much the same.

So I shared my story with our Group Coaching Members last week and I want to share my story with you today.

I hope that it will inspire you to make a change in your life: Whether that is to work harder on your store or your health.

Click on the red play button below and thanks for listening!


Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July in 2010!) Click To See Pictures



New Services

Group Coaching

- Meet with us weekly and learn how to create more traffic, sales, and conversions for your webiste!

SEO Consulting

- Along with monthly reports, work directly with Shawna as she provides you a step by step plan each month for increasing sales and conversions.

L.O.C.K. Method for SEO

- This is the program for busy store owners! You get monthly reports, one hour meetings each month with Shawna, and we will work on building your SEO too!




Featured Video Tutorial
This tutorial is from our weekly Group Coaching Meeting and will walk you through step by step on how to create a custom 404 error page for your Yahoo Ecommerce Store.

The link that we use as a reference can be found by going to:

http://help.yahoo.com/l/us/yahoo/smallbusiness/store/context/context-37.html





Recent Blog Tips


Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: May 22, 2012, 2012

Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before. Air Date: May 15, 2012, 2012

Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances. Air Date: May 8, 2012, 2012

More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies. Air Date: May 1, 2012, 2012

Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings. Air Date: April 24, 2012, 2012

How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder. Air Date: April 17, 2012, 2012

Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business. Air Date: April 10, 2012, 2012

Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker? Air Date: April 3, 2012, 2012

Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors. Air Date: March 27, 2012, 2012

Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions. Air Date: March 13, 2012, 2012

The Power of Habits Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially. Air Date: March 5, 2012, 2012

SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling? Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in. Air Date: February 28, 2012, 2012

Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.


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May 2012 Yahoo Store News Part 2

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