Bacon Freaks Website Brings Home The Bacon
Air Date: July 31, 2012, 2012
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From Bacon Freak to products featured on FOX, NBC, and ABC. Shawna learns the scrumptious story behind this website with Rocco Loosbrock, the founder and creator of Bacon Freak.
Creating a Successful Online Store with John Lawson AKA @ColderIce
Air Date: July 17, 2012, 2012
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Learn what it takes to create a successful online store from John Lawson AKA ColderIce, one of eBays most productive sellers and the success of his efforts earned him the recognition as a small business representative on a nationally broadcast American Express commercial.
The Interviewer Becomes the Interviewee
Air Date: July 24, 2012, 2012
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The Interviewer Becomes the Interviewee as Shawna asks listeners what motivates you to strive in your business, plus she discusses the Now What Project, the 1choice4quilting.com website.
What Does it Take to Run a Successful Online Store?
Air Date: July 10, 2012, 2012
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What Does it Take to Run a Successful Online Store? Shawna speaks with a successful online store owner in Michelle Chance-Sangthong about How she get started online? What obstacles did she overcome? What special tools does she have in her back pocket? What tips does she have to help new store owners?
Can Video Really Help Sell More Products?
Air Date: June 26, 2012, 2012
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Can Video Really Help Sell More Products? Shawna helps us leanr the answers with Christian Briggs, co-founder of Cinsay, has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses.
Sales Down? 5 Tips to Help You Increase Sales
Air Date: May 22, 2012, 2012
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Sales Down? 5 Tips to Help You Increase Sales as Shawna and Rene offer 5 tips for increasing sales, with some new tips that you might have not heard before.
Finance and Taxes 101 for eCommerce Site Owners
Air Date: May 15, 2012, 2012
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Talking Finance and Taxes 101 for eCommerce Site Owners as we hear from Steven Aldrich, CEO of Outright. They have an awesome tool for helping you to organize your finances.
Google Penguin and Panda Updates and 52 Changes That Affect Search Results
Air Date: May 8, 2012, 2012
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More on Google Penguin and Panda Updates and 52 Changes That Affect Search Results as Shawna follows up on the discussion from the last episode on Google Penguin Update, Negative SEO, and Link Warnings. She welcomes on BeanstalkSEO CEO/Founder and co-host of Webcology, Dave Davies.
Google Penguin Update, Negative SEO, and Link Warnings
Air Date: May 1, 2012, 2012
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Google Penguin Update, Negative SEO, and Link Warnings as Shawna goes through what she read up researching the latest algorithmic updates from Google shaking up site rankings.
How Much Would You Save if Someone Else Did Your Shipping?
Air Date: April 24, 2012, 2012
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How Much Would You Save if Someone Else Did Your Shipping? Find out about Fulfillment by Amazon as well as the many tools available to help you work smarter not harder.
Are You Using LinkedIn to Build Your Business?
Air Date: April 17, 2012, 2012
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Are You Using LinkedIn to Build Your Business? Shawna speaks to Chuck Hester, a pay it forward power networker on LinkedIn, who explains how important is LinkedIn to business and customer relations and how social media is the be-all, end-all in marketing for business.
Storage Locker Auctions for Fun and Profit
Air Date: April 10, 2012, 2012
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Shawna speaks with the author of Storage Locker Auctions for Fun and Profit, Danni Ackerman. Learn what has Danni learned working for the auction companies that regular attendees may not know about? What would you tell someone who is brand new to store locker auctions? What you should bring with you when bidding? What fun things has Danni found inside a locker?
Behavioral Targeting
Air Date: April 3, 2012, 2012
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Shawna discusses Behavioral Targeting with Peter Bourne, the CEO at Spring Metrics. Learn how to present content that is relevant to individual visitors.
Social SEO Strategies; Combating Content Theft; Ways for Writing Great Content
Air Date: March 27, 2012, 2012
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Social SEO Strategies, Combating Content Theft, Ways for Writing Great Content and Managing the Google Panda 4.4 Update as Shawna and Rene handle listener questions.
The Power of Habits – Are They Destroying Your Business?
Air Date: March 13, 2012, 2012
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The Power of Habits – Are They Destroying Your Business? Shawna explains how this Charles Duhigg book has changed her life and how she looks at every single thing she does on a day to day basis physically, mentally, and financially.
SmartSourcing: Identifying and Selecting Products That Sell!
Air Date: March 5, 2012, 2012
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SmartSourcing: Identifying and Selecting Products That Sell! How should sellers go about the process of getting good products to sell? How do established sellers branch out and expand the products they are selling?
Do people need to sell in a niche to be successful? Ecommerce Marketing Strategist Lisa Suttora fills us in.
Google Panda 3.3 Updates
Air Date: February 28, 2012, 2012
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Google Panda 3.3 Updates a bound as Shawna and Rene discuss the announcement of Google making changes to the algorithm To How It Evaluates Links and Local Search Rankings.
Fallacy of Facebook Commerce
Air Date: February 21, 2012, 2012
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The Fallacy of F-Commerce or Facebook Commerce as Shawna talks with John Lawson aka ColderIce.
Fulfillment by Amazon Explained
Air Date: February 14, 2012, 2012
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What is Fulfillment by Amazon? How much does it cost? Can you have Amazon ship one item or do they have to ship 100 items? How do you get started? Ecommerce teacher, trainer and coach Kat Simpson explains all.
Retail Arbitrage and FBA: Fulfilled By Amazon
Air Date: February 7, 2012, 2012
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What exactly is Retail Arbitrage? Chris Green explains the Retail Arbitrage business model.
How To Get Last Minute Shoppers Using Social Media?
Air Date: December 13, 2011, 2012
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Shawna and Rene offer ways how To Get Last Minute Shoppers Using Social Media. They offer tips on using Facebook and Twitter to get more sales, plus tools you can use to make the job easier.
Listener Submitted SEO Site Reviews
Air Date: December 6, 2011, 2012
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Listener Submitted SEO Site Reviews to help your website rank higher in the search engines, find keywords are you missing out on, discovering page factors that might be hurting or helping your rankings and what are your competitors doing that you are not.
How To Ecommerce Questions Answered
Air Date: December 5, 2011, 2012
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Some of these questions include: How do I create a link using HTML? How do I create an image using HTML? How do I embed a YouTube Video? We have also had some specific questions about Yahoo Stores including: How do I create a coupon? How can I edit the sale price on all my items? How do I create a gift card?
Cyber Monday Chat and SEO Site Reviews
Air Date: November 29, 2011, 2012
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Take a break from Cyber Monday as Shawna and Rene go through some submitted site reviews to analyze SEO. Sites on making your own beer and wine, fundraising and childrens apparel are featured.
PPC Tips for the Holidays
Air Date: November 7, 2011, 2012
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PPC Tips for the Holidays with Joe Kerschbaum from Clix Marketing as we learn PPC tips you need to know for the upcoming holiday season including:When in the typical time frame for the online shopping season? What can advertisers do now to get ready? What should advertisers be thinking about in terms of keywords? What onsite tactics should advertisers implement during the holidays and more.
Top 5 Conversion Tips in Time For the Holidays
Air Date: October 31, 2011, 2012
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Top 5 Conversion Tips just in time for the holidays as Shawna goes through some basic things that can be easy to overlook while you are getting your ecommerce site ready for the holiday shopping season.
2011 Holiday Shipping Survival Guide
Air Date:October 24, 2011, 2012
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2011 Holiday Shipping Survival Guide as Eric Nash from Stamps.com comes on to discuss Tips for Holiday Shipping, Free Shipping Promotions, How to improve customer communication plus Important Industry Tips, Stats and Dates.
How to Integrate Amazon into Your Business Model
Air Date: October 17, 2011, 2012
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Whether you are an established merchant or just getting started online, Amazon offers sales opportunities and access to customers you won’t find anywhere else. Lisa Suttora, founder of WhatDoISell.com, shares how you can integrate Amazon into your business model, no matter what you currently sell or where you sell it!
Why You Need Data Feeds
Air Date: October 3, 2011, 2012
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Shawna has guest, Shailesh Humbad of Aten Software on to talk about the importance of data feeds, why you need one, why to keep them as up to date as possible, and who to talk to about creating one.
SEO Site Reviews Part 2: Dogs, DVDs and Glass
Air Date: September 19, 2020
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Shawna and Rene offer up SEO Site Reviews rolled over to this week. They include a one stop shop for dog products, Diva Glass Slippers, new and used DVDs and a site that lets you Make Your Own Beer, Wine, Soda, and Cheeses Today… From Home!!
SEO Site Reviews; SEO Tools Diagnosing Google Panda Problems
Air Date: September 12, 2020
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Inspired by a recent Search Engine Land article entitled Yet More Tips For Diagnosing and Fixing Panda Problems Shawna and Rene are focusing on your search engine optimization! How can you rank higher in the search engines? What keywords are you missing out on? What on page factors are hurting or helping your rankings? What are your competitors doing that you are not?
Ecommerce Blogging
Air Date: August 8, 2020
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Talking Ecommerce Blogging with Russel Walraven from Kabbage, plus Learn about the 30 Day Blogging Challenge whereby you blog at least once a day, for 30 days straight from your online stores blog.
Shipping Questions Answered
Air Date: August 1, 2020
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All of your Shipping Questions are answered as Mark LeVine from BubbleFast answers shipping questions from our listeners from which carrier should you use, how you pick the right shipping supplies, the four types of boxes that all online sellers should be aware of, and the best packaging tips and much much more.
Site Reviews and Ecommerce Questions
Air Date: July 26,, 2011
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Shawna and Rene take some ecommerce questions and offer site reviews for websites on HDTV, specialty fruit, inspirational expressions, GPS Rentals, silver and more.
How to Use Social Media to Increase Sales and Traffic
Air Date: July 19, 2020
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Learn How to Use Social Media to Increase Sales and Traffic as Shawna and Rene explain how Social Media is no longer a hobby that is now a required tool for store owners and how social media tools can create more traffic and sales.
Yahoo Store Updates; Facebook Likes Are Good For Sites
Air Date: May 23, 2020
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Rene takes us through Yahoo Store Updates, Paypal Maintenance and a Danny Sullivan Search Engine Land post entitled By The Numbers: How Facebook Says Likes and Social Plugins Help Websites
Ecommerce Q and A: Time Management, Creativity, Credit Card Processing
Air Date: May 16, 2021
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Time Management, Creativity, credit card processing, starting new sites, are some of the questions answered in this ecommerce Q and A. We also hear from Kat Simpson of KatsKloset.com about how one of her products she pushes on her shopping site benefitted from some TV exposure.
Guidance on How to Build a High Quality Website
Air Date: May 9, 2021
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Google released a new blog post on their Webmaster Central blog with some guidance on how to build a high quality website and Shawna and Rene discuss how you can apply these guidelines to your online store.
5 Ways to Double Your Sales
Air Date: May 2, 2021
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Shawna updates us on the Now What Project, which to date has had over $12,000 in sales in just 3 months, increasing sales from March to April by over 150 percent.
Small Changes Create Big Results
Air Date: April 18, 2021
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Shawna and Rene take us inside the changes on the Now What Project website, which is only 2 and 1/2 months old, has resulted in 64 sales in the past 17 days.
10 Most Important Questions About Blogging
Air Date: April 5, 2021
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Shawna gives us the 10 Most Important Questions About Blogging with Paul O’ Brien . They discuss if a blog really help you be found online? Is blogging considered social media, what the heck do you blog about, what platform should you be using and what are the 3 best SEO practices for your blog?
Level 1 - Overnight Success
