"Our doors open early for this
"It's our Annual Three Day
"You are invited to our Sale!"
I know you have seen these ads before - all announcing a Sale but more importantly - all announcing an
Event. The ad makes you feel like you will miss out of the Event of the year because everyone else is going to be there and you should too. Not a sale - an EVENT!
And how did they create this Event - They announced it!!!
And that is one of the best marketing tools there is. Make your customer feel as if they need to be there. This is a special time and it is just for them but - act now or you will miss the
Event everyone else will be at!
But you have an online store - How can you have an Event? Easy and the same way
brick and mortars stores do - Announce it! Create an Event (and remember the
capital E) and then advertise it. And how do you advertise it? Your
best resource for targeted customers is your email listing created by your
Yahoo! store when your customers buy or when they sign up for your
newsletter. So send an email!
This time of year is the best time to send an email announcing your Event.
Your customers may be tired of the malls, the crowds, and the parking! So invite them to your
Event where they can stay in the comfort of their home or their office and shop at your Event! And offer a coupon with a great name - like "Freeparking" and take $10 off your next purchase or "Nowaiting" for free shipping.
Click on this link to see the Yahoo! Small Business Guide for
how to set up your coupons.
And click on this link for Yahoo! Small Business Guide to learn how to access
list. Or give us a call if you want more information on how to set up
for your Event.
Now you have your coupons and you have a mailing list - what do
you do now? Create an Event! Send an email that makes your targeted
customer feel compelled to see your site. What about announcing new
products, a "Two Day Sale", or if your store is not a seasonal or gift
store, have your "End of the Year Sale." And follow up right
after the Holidays with another email for those who didn't get that special
something that was on their list.
So - What is your Event going to be? Call our office
anytime and we can brainstorm this together. Remember you are part of the
1 Choice Family and we are there for you! So call now for our "Free
Event Making Consultation Event!" (See how easy it is to make an Event!)