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November 2008 Yahoo Store News


Online sales are expected to continue to grow even though retail brick and mortar stores are taking a hit.

In a recent article written by Internet Retailer, they explain that online stores have an advantage when it comes to consumers buying online.

As Patti Freeman Evans, research director and senior retail analyst at Jupiter Research explains, “Consumer perception is you can get things cheaper online.”

Internet Retailer conducted a survey with online retailers and this is what they learned.

37.6% of retailers are including more lower-priced items in their assortments

36.7% are beginning holiday promotions early than last year

29.4% are reducing prices

21.6% are offering free gifts with purchases

The article offers by far the best advice for Yahoo Store Owners:

“Retailers and other experts also urge caution when it comes to promotions. Just as lowering prices to combat economic conditions can eat into margins, promotions during a time when consumers are looking to get the most bang for their buck can hurt the bottom line.”

I found a couple of other noteworthy facts in the article:

Are you taking measures to improve your web site performance for this holiday shopping season?

72% said YES. Ok so how do you improve your site performance? If you had your website designed over a year ago, you can have the programming changed over to use more browser friendly CSS instead of tables. This makes your pages load faster and also helps cut down the total weight of your website pages. This will greatly help your site performance! We can also take a look at other things on your website and see if there are any problem areas causing the site to lag. Give us a call at 888-312-7839 if you need us to take a look at your website. Don’t worry, we will not charge you to take a look :)

Ok next bit of information we found interesting!

What percent of your holiday sales occur from Thanksgiving through and including the Monday after Thanksgiving?

10% or less – 51.8%
More than 30% - 10.1%

Why is that? Black Friday and Cyber Monday are not the best days known for shopping online.

In fact, as Jimmy Duvall from Yahoo Small Business pointed out at a recent conference… last year the biggest shopping day online was December 10th, 2 weeks before Christmas. Going back to previous year’s also showed that the biggest shopping day online is 2 weeks before Christmas. So be ready!

When asked if retailers will offer free shipping, 61.5% said yes. Of those, 80% said it would be conditional and 28.4% said that customers had to spend $51-$75. Another 25.7% stated customers had to spend more than $100.

The point of all this is, if sales have been down you need to look ahead to the future and put your head up high and be prepared. Make sure your site is ready and be ready with bells on for your customers. Focus on customer service, focus on email marketing, and focus on doing what you do best.

Plus make sure to check out the entire article. It is a great read!


Shawna Fennell


Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!

New Services

At 1 Choice 4 Your Store we are constantly brainstorming to come up with useful services to give your Yahoo online store the best advantages on the market. We are proud to offer you two new services that will help you maintain your monthly maintenance, build your online business, organize your time and increase your profits. Our Monthly Maintenance Packages and SEO Copywriting/SEO Editing Packages will give your Yahoo online store the boost it needs before the holiday season arrives. You have asked for these helpful tools and now we have them available for you during this critical time of year.

Our Monthly Maintenance Packages will put your Yahoo online store on a VIP status that it deserves. From special attention from our professional account managers, to supreme discounts on premium 1 Choice features, these packages give your Yahoo online store a new level of care. You have asked for SEO copywriting and we now have finished the research to give your Web site the quality, relevant content that it craves. Our professional writing staff will make sure your content is SEO friendly and tasty for those search engine crawlers. Do you have time to write your own content? That is perfectly fine. Our knowledgeable staff can edit your pages to make them professional in every way possible.

We have said time and time again that fresh, relevant content is crucial to your Yahoo online store. If you have not done so already, please take advantage of our Blog and Article Copywriting. Our educated, professional writers will give your blog and article pages the most researched and relevant attention on the Web. If you do not have a blog, our account managers will walk you through the process of having 1 Choice build a wonderful blog for your Yahoo online store. Folks, the holiday season is quickly approaching. Give your Yahoo online store special attention during this time of year. Let 1 Choice 4 Your Store help you defeat your competition and take your Yahoo online store to the top of the search engine rankings.

FREE eBook Meta Tags Made Easy

Meta tag questions seem to come up quite a bit when we talk to our customers. So we decided it was time to write an e-book about them. Don’t worry; in true 1 Choice fashion… we have made it really easy! Download your free copy of  Meta Tags Made Easy E-book

FREE Yahoo Web Analytics E-book Part 1

We are so excited about the launch of Yahoo! Web Analytics. In Yahoo! Web Analytics E-book Part 1, we help you to enable analytics into your Yahoo Store. Download your free copy of Yahoo Web Analytics E-book Part 1

Did you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!

UPDATED 10/21 Frustrated with trying to make sense of the Google Webmaster Guidelines?

You might want to read our free e-book Google Webmaster Guidelines Made Easy Part 1 and Part 2.

It also contains great secrets I use for getting TOP rankings!

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

Recent Articles
Marketing Your Business in a Tough Economy: 5 Ways to Outmaneuver the Darwinian Cleanse by Bonita L Richter

Make Money on the Internet with these Niche Marketing Ideas by Chris Robertson

Corporate Business Gifts: Gift-Giving in Harsh Economic Times by Titus Hoskins

Small Business Advertising Advice by Kevin McCrone

Advantages and Disadvantages of Article Marketing by Suman Rani

Software Marketing - The SEO Strategy by Fernando Vega

Does Your computer strain your eyes? by Sam Brady

Liability Insurance could save your business from financial disaster by James Cochran

Safeguard your money with insurances by Simon Crerar

Free Traffic With Search Engine Optimization by Guido Nussbaum

Strategies of Affiliate marketing by Shanta Singh

Different SEO Techniques for Success by monika abbi

Exposing the Myths of Website Promotion by Jacqui Queen

Avoiding the Top 10 Mistakes in Website Promotion by Jacqui Queen

How To Get High Search Engine Rankings - The Search Engine Loophole by Zac Bassham

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host the first and only radio show for Yahoo Store owners. You can catch us live each and every Monday 6:00 PM - 7:00 PM Eastern (3:00 PM - 4:00 PM Pacific) on WSRadio.com

If you have missed any of our shows, you can click on the links below (Our Top 5 is listed with RED Stars):

  • Episode 20 - Reducing Overhead & Recession Busting Tips
    America's current economic status has dented the majority of industries big and small. Many companies are reducing their overhead to deflect the current economic downfall. Jay Blazensky, of RingCentral, stopped by to speak with us about how RingCentral can help you cut costs, yet keep, if not increase, productivity. RingCentral recently conducted a survey and found that an amazing 75 percent of respondents have been negatively effected by the economy. Let Jay tell you how RingCentral can help. www.ringcentral.com

    Cathy Siciliano, Senior Director of Marketing at Elance.com dropped by the show to share some recession-busting tips for small businesses. Cathy also told us about how online freelancers can help you maintain or boost your sales on this exciting edition of Power Hour. Elance

  • Episode 19 - Increase Retention w/Video and Making Affiliate Programs Work
    Dave Toole, from Media Mobz, stopped by the show to talk about the importance of video in reaching out to your customers. Video is able to increase retention levels by over 300 percent. Dave spoke to us about ways to market and promote with the use of video. Did you know that video is an important part of Search Engine Optimization? It is and we tell you why. www.mediamobz.com

    J.P. Diaz, of Superior Affiliate Management, broke down exactly what affiliate marketing is and how it can is important to your business. Your small niche products can be a perfect fit for affiliate networks. Do you want to become an affiliate? J.P. will tell you how on this exciting new edition of Power Hour. Affiliate Marketing Part 2 E-Book

  • ****Episode 18 - Automate Your Yahoo Store, Neuroeconomics, & 3 R's of Merchant Accounts****
    Mailware is a backoffice system for mail order companies. Bruce Kowkabany, from Mailware, stopped by the show to talk about the services the company offers and Bruce talked about how Mailware has specific features built in for the Yahoo Store. Mailware is a backoffice system for mail order companies. It can take the order from creation to completion and then follow up with reports (ad tracking, RFM, profitability) and back end solicitations (emails, mailings etc.). Learn more about this great program for Yahoo Store owners by listening now! www.mailware.com

    Why are colors important to your Web site? Neuroeconomics would be the answer. Rene Barnett stopped by the show to tell us how Neuroeconomics works with your Yahoo Store and how you can increase sales by paying attention to how the brain works. Plus our friend Bill Dumont, from E-Merchant Discount, told us about the 3 Rʼs when selecting a merchant account provider. www.emerchantdiscount.com

  • ****Episode 17 - Comparison Shopping and Wholesale Tips****
    Dan Clarke, former CEO of VCommerce and present CEO of Specialty Retail Shop, stopped by the show to talk about how multiple checkout pages can hurt your online business. Did you know that online retails sales will increase 14.3 percent this year? Dan told us how smaller retail sites have a unique opportunity to market their sites and explained how comparison-shopping might be an ideal way to drive revenue. partners.winbuyer.com

    Colette Marshall, Marketing Director at Worldwide Brands, ended the October 13 show with some great wholesale tips that are definitely worth the listen. Learn why it is important to develop a strong relationship with your suppliers for lasting success! www.worldwidebrands.com

  • Episode 15 - Overcoming Cart Abandonment & Social Networking
    In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment? www.upsellit.com

    Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE! www.vastplanet.com

    ****Episode 9 - Keyword Research - The life blood of SEO***
    Ken McGafin explains why keywords are so important for Yahoo Store Owner to understand. Although you may know how customers are finding you, you may be surprised to find out they are finding your products many different ways. Are you optimizing your website for all the different keyword phrases your customers are using? If not, you are losing sales. Click below to use Wordtracker's free keyword research tool.
    Wordtracker Free Keyword Research Tool

    Ken also discusses the many opportunities that keyword research presents. By understanding lateral keywords and long tail keywords, you can increase your sales and increase your rankings. By creating keyword specific content pages, you are getting a ROI that lasts a lifetime and will continue to bring you additional income if done correctly. Click below to visit the Wordtracker Academy and learn more.
    Wordtracker Academy
  • ***Episode 6 - Product Sourcing w/ Worldwide Brands***
    Worldwide Brands provides excellent information about the importance of having the right products for your business and how to find those products as well. Collette also shares information about the phenomenal new video series that Worldwide Brands has just released on Beating the Recession which can be found at: http://blog.worldwidebrands.com/

    PLUS Worldwide Brands is offering up great tools and amazing discounts! Make sure to check out their blog for more details. You will not be disappointed!

    I was honored to be a part of the video series that is guaranteed to help many new and old store owners.
  • ***Episode 5 - Increasing Conversion Rates w/ Rob Snell***
    Rob Snell, author of Yahoo Business for Dummies, provides real life tips and information on increasing conversion rats for Yahoo Store. Tips include how to find your conversion rate, how to track your conversion rates, and using the new Checkout Manager. Rob discusses how to increase conversion rates by building confidence, providing contact information, and trust symbols. Rob Snell gives away a free copy of Chapter 21 of his book which discusses in more detail how to increase your conversion rates. Send an email to info@powerhourradioshow.com to get your copy today!

1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

November 2008 Yahoo Store News

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