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November 2009 Yahoo Store News


10 Simple Tips You Can Implement TODAY To Increase Sales Tomorrow

1. Offer Free Shipping

At my doctor's appointment Monday the nurse told me that when she tells people she shops online, their first reaction is usually...

"Ugh, I don't want to pay for shipping."

It doesn't matter if they are getting the item cheaper. It doesn't matter if getting the item online is more convenient. Most people do not want to spend money on shipping. In fact, most people are willing to pay more money for an item with free shipping.

If you are going to offer free shipping once a customer reaches a certain amount, don't just pull that amount out of the air. Mike Ober from Yahoo Small Business suggests looking at your average order value.  During our interview on Ecom Experts Mike Ober States, "If your average over value is $109, a free threshold of $50 won't do that much for you."

We want the free shipping offer to help increase your conversion rates, appeal to your buyer, and increase your average order.

Also very interesting from our interview - last year during the week ending December 20th, there was a large spike in searches for terms like free shipping, free shipping code, free shipping day, free shipping december 18th, etc.

2. Offer Gift Certificates

You will have people who will come to your store, love everything about your store, but not know what to buy for that special someone. Instead of them wondering what to buy and possibly leaving your website and never coming back.... Offer them a chance to buy a Gift Certificate from your store instead.

Gift Certificates are also a fantastic gift to sell to those last minute shoppers when shipping is not an option.

You can create your own Gift Certificates with graphics from Istock or we can create custom certificates for your store.

Christmas Gift Certificates

3. Offer Gift Wrapping Service

This is just one more worry you can take off your customers hands so they do not have to do it. It is all part of offering value to your customers.

What makes you unique? Why should they shop with you instead of the Amazons and the Walmarts of the world?

As Linda Bustos from the Get Elastic Blog suggested during our recent interview on Ecom Experts, you always want to emphasize the key advantage of buying not only online - but with you.

Things like no lines, no parking, guaranteed shipping, guaranteed in stock, free shipping, and yes... free gift wrapping as well.

4. Create Coupons

Email Open RatesEmarketer recently found that offering coupons in your email promotions can significantly change whether or not people will read your emails.

These are tough times and shoppers are looking for deals.

Plus, we found a website that will allow you to create coupons in 3 easy steps. Sign up, create your coupons, add some html your pages, and you are done.

Looks pretty cool! The website is OneMinuteCoupon.com

Tip: Promote your coupon on other coupon websites. Smart Money listed the 5 Best Coupon-Clipping Web Sites. Should your coupon be on these websites too?

5. Allow Customers To View Current Offers In Check Out

This tip has to be the BEST tip of the month! During my interview with Mike Ober, we discussed the coupon box located at the bottom of the Yahoo Store order. "The loyalty of our customers is at risk! Throw them a bone" Place a small link next to this area that allows your customer to View Current Offers. Give them 5% off. Give them free shipping. Give them something so they do not leave your website and go shopping some place else!

You can check out our video instructions or full written instructions for Have a Coupon Code? Instructions for adding "See Current Offers" Link

6. Change Confirmation Email

Shipment & Order StatusLast night I made a purchase online. I only purchased 1 item but, really wanted to purchase a second item. I was trying to save money since the holidays are coming up so I refrained. I completed the check-out process and received my confirmation email.
Thank you for your order. As a loyal customer we are giving you a 10% off coupon that expires in 24 hours.
Now I have to go back and get that second item I wanted right? I have to do it right now because I am going to get 10% off!

Nicely played and something you can implement into your store right away.

How do you pull this off and not have to hire a super programmer to integrate one time coupon codes into your emails? Just click on the Shipment & Order Status Link in Order Settings. Update the confirmation email settings with your offer. Time to create the coupon. Do not use the 1 time only coupon. Create a normal coupon for 10% off, but give it a really funky name. Put the expiration for one week from now.

Go back into your confirmation email settings and place the coupon code you created in the email. 6 days from now go in and create a new coupon code and change the email settings again.

This will create a coupon code for 1-7 days depending on when they order. I will typically let our coupons go a week over they are due simply because I know our customers are busy. However, the choice is yours. This is just a do-it-yourself method that could work for you.

7. Create Holiday Categories and Promote Yourself as One Stop Shop

During my interview with Linda Bustos from the Get Elastic Blog, we discussed different tips for merchandising your store.

Linda suggested positioning yourself as a one-stop shop for all the gifts your customer needs.

Create different shop by categories - For Him, Her, Kids, Boss, etc

Linda also suggests adding a link to Shop For Him or Shop For Her in the check out area. Why not remind them they have other gifts to purchase?

8. Add PayPal

If you aren't accepting PayPal, you are losing sales - PERIOD.

My visit with the nurse also taught me the second concern for people who have never shopped online - security. People are scared to give out their credit card information to store after store. They give their credit card information to one website, PayPal, and they can shop all over the web securely.

Plus, PayPal is now offering buy now pay in 90 days!

Are you listed with PayPal as a store that accepts PayPal?

9. Get Social

Get social with your customers. Add social links to your website so your customers can interact with you.

Twitter with them. Facebook them. Get to know them and let them get to know you.

Sprinkle in special offers. Let them know about new products. Give them education. Give them fun.

Most importantly, give them a piece of you and be real with them.

10. Specific PPC Marketing

For this tip, you will have to join me LIVE Monday for Ecom Experts at 6:00 PM Eastern for my interview with Andy Cotten. Andy Cotten is the Senior Sales Manager for Yahoo! Search Marketing and Display Advertising.

We will be discussing lots of tips that you can use to get the most out of your holiday PPC campaigns.

Listen and Chat with us - We will be giving out free goodies!! http://oseo.us/wmr-chat


Shawna Fennell

Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow ShawnaFennell.


Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!

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Don't forget to download our e-books!

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Featured Video Tutorial
You are shopping online and you find the product you want. You put the item in your cart and get ready to check out.

Then you see the following:

"If you have a Coupon / Promotional code that can be redeemed from this store, please enter the offer code in the box below."

Wait, I do not have a coupon. Should I have a coupon? Should I search for a coupon? Should I wait to purchase my item until I have a coupon?

Your customers should be focusing on completing the sale and not whether or not they have a coupon.

I interviewed Mike Ober on our weekly show Ecom Experts who provided some AWESOME advice -

Put a link next to the coupon box that says, "See current offers"


For full written instructions view our post Have a Coupon Code? Instructions for adding "See Current Offers" Link

Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.

Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

 We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.


Holiday Preparations for Online Retailers
Air Date: November 16, 2020

Linda Bustos consults for some of the top online retailers in the world and also writes and manages the Get Elastic Ecommerce Blog. Join us as we discuss what retailers should be doing during this holiday season, what kind of metrics you should be following, and what type of information you should be monitoring when it comes to your competition.

Increasing Conversion for the Holidays
Air Date: November 9, 2020

Mike Ober from Yahoo Small Business shares great tips for increasing your conversion rates.The holidays are literally right around the corner and we all need all the help we can get!

Improving Shopping Experience & Increasing Sales
Air Date: November 2, 2020

Chris Malta founder of WorldwideBrands.com tells us how you can improve your customers online shopping experience. Find out how to improve the shopping experience and increase your sales.

SEO for eCommerce
Air Date: October 26, 2020

Rob Snell , author of Starting a Yahoo Business For Dummies, joins Shawna for the premiere episode. They discuss how to apply SEO into your e-commerce ventures, and offers tips on transcriptions, sidebar navigation, CSS and RTML.

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November 2009 Yahoo Store News

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