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November 2010 Yahoo Store News Part 2

Welcome
comScore today reported holiday season retail e-commerce spending for the first 35 days of the November – December 2010 holiday season.

For the holiday season-to-date, more than $17.5 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

The most recent week saw four individual days eclipse $800 million in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.028 billion. Tuesday, November 30 reached $911 million, making it the third heaviest online spending day on record, with Wednesday ($868 million) and Thursday ($850 million) also reaching high levels, although growth rates for the season subsided in the latter half of the week and through the weekend.



“Cyber Monday started the week off with a bang, but online spending growth softened during the latter part of the week and into the weekend,” said comScore chairman Gian Fulgoni. “We anticipated that the post-Cyber Monday period would experience a slight hangover after many of the retailers’ most aggressive deals and promotions expired, but we can expect to see activity begin to pick up again next week as we get into the middle part of December when online buying typically peaks.”

Over the years, one of the most prevalent promotions used by retailers during the holiday season to drive e-commerce purchasing has been free shipping.

An analysis of the share of e-commerce transactions that included free shipping suggests that the promotion has accelerated in importance once again in 2010 with each of the most recent three weeks seeing more than 50 percent of all transactions include this incentive. The week ending Sunday, November 28 showed a peak free shipping rate of 55.1 percent, 9.6 percentage points higher than the corresponding week in 2009. The most recent week (ending December 5) also showed a significant increase versus last year, growing 7.6 percentage points to 51.4 percent.

“Without a doubt, free shipping has become a critical driver of e-commerce purchasing, with the majority of consumers indicating that they will abandon their shopping carts if they get to check-out and find that free shipping is not included,” added Mr. Fulgoni. “Retailers have increasingly responded to this consumer demand, with market leaders Amazon and Walmart, for example, both offering free shipping on virtually all transactions this season. Importantly for retailers, transactions with free shipping run an average of 30 percent higher in basket value than those without, hopefully helping to offset some of the margin compression that can occur with such attractive incentives.”

Sincerely,

Shawna Seigel

Shawna Seigel
(Formally Shawna Fennell but, I got married on the Fourth of July!) Click To See Pictures


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Recently Interviewed

1 Choice 4 Your Store is proud and honored to host Ecom Experts on WebmasterRadio.fm

We have had the privilege of interviewing some of the most amazing guests and hope you enjoy listening to the interviews as much as we enjoyed doing them!

If you have missed any of our shows, you can click on the links below.

Air Date: November 30, 2010

Ecommerce Q and A involves Optimizing for Holiday Shopping and Cyber Monday as Shawna and Rene look at online stores including a handmade Christmas decorations site. Air Date: November 22, 2010

Social Ecommerce and Last Minute Holiday Conversion Tips as Shawna and guest Fredrick Nijm from Addoway.com feature tips you can implement today to start seeing results tomorrow. Air Date: November 16, 2010

Importance of Setting Proper KPIs and Goals as Yahoo! Web Analytics Dennis R. Mortensen gives his strong opinions about the importance of setting proper KPIs (Key Performance Indicators) and applying appropriate subsequent optimization goals. Air Date: November 1, 2010

Ecommerce Evangelist Bob Angus from VeriSign discusses How Symantec and VeriSign monitor traffic on ecommerce websites? What should ecommerce sites be doing to keep themselves and their customers safe? Plus…Learn how you can receive the VeriSign Trust Seal for only a dollar. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 25, 2010

Book Promotion, Quilting Ideas and Tips, Medical Supplies and more as Shawna and Rene offer site reviews and analysis in their end of month Ecommerce Q and A. Air Date: October 19, 2010

Are Your Products Ready For Group Buying? Group buying websites have become the big web trend in 2010 and with good reason. Jeremy Kugel, CEO of Jasmere.com, tells us about group buying and how it can help your business grow. Air Date: October 11, 2010

Can local directories help my site rank better in Google?? We learn the answer to these and other questions with Mark Munroe from MerchantCircle.com. Air Date: October 4, 2010

Shawna speaks with Matt Siltala, Co-Founder of Dream Systems Media, about Viral Marketing. Matt explains the concept, ROI opportunities, industry benefits, marketing methods and some successful examples. Air Date: September 27, 2010

Shawna and Rene present their end of month Ecommerce Q and A. They review different ecom sites this month showcasing Exotic Fruits, Sterling Silver Jewelry, Thin Wallets, and medical tests. Air Date: September 20, 2010

Dave Davies, CEO of Beanstalk Search Engine Optimization Inc, discusses How Does Google Instant Affect Your Traffic and Sales. We also learn how it will affect PageRank, traffic and sales. Air Date: September 14, 2010

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners. We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens. Air Date: August 30, 2010

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews. Air Date: August 23, 2010

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again? Shawna welcomes the always popular Kat from Kats Kloset! Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image. Air Date: August 9, 2010

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there…and stay there! Air Date: August 2, 2010

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.


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November 2010 Yahoo Store News Part 2

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