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2006 End Of The Year Newsletter


This month is Thanksgiving.

Which also means that next month is Christmas.

Which also means the biggest shopping day of the year is right around the corner.

WOW.  Where has the time gone? How did it get here so fast?

This day is known as Black Friday. Are you ready?

Retails stores are ready. Some are opening at midnight instead of 6am. They are really starting early. Online stores will see a HUGE increase in sales as well. What have you done to get ready for the shopping season?

Still not sure that Online Sales are on the rise? Let me show you some great information!

Neiman Marcus' Christmas catalog is legendary. But this year, for the first time, customers are doing more shopping on Neiman's Web sites than through its catalogs. Likewise, JCPenney expects its online sales to exceed its catalog volume this year or next. Read more...

US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year, according to Forrester Research, Inc. Almost one-fifth of the nearly 4,000 consumers surveyed say that the Internet will be the place where they shop the most during the holidays. Read here...

With gas prices moderating and three in four homes nationwide connected to the Internet, a Purdue University retail expert predicts store and online holiday sales will ring up significant increases this year. "The outlook is very positive for retailers this holiday shopping season, but that is especially true for e-holiday retailing," says Richard Feinberg, director of the Purdue Retail Institute and Center for Customer-Driven Quality. "Online sales will increase 20 percent this year compared to last year." Read here...

Why it is important to keep your website clean, flash, and javascript free as much as possible...
We always tell our customers to be very careful of using too much flash or javasripting on their retail sites. Why? Many shoppers will search from work where older computers can not handle the latest and greatest the web has to offer. Many companies in an effort to cut down employees surfing from work also will block and/or remove flash and javascripting from these computers. We need store owners to understand how important little things like this can hurt their website. So to help keep you informed we did a search on google news for online shopping costs employers. WOW what we found. Try it yourself by clicking Click here

Important Tip
So what happens when they come across a website with flash and/or javascripting? Some will see x's and some screens will freeze up. This could hurt you from getting sales. NEVER give your customers a reason to not buy from you. Did you know it can also add to your total file size for your pages and can hurt your SEO too?

Our advice
Either stay away from it completely or use the absolute minimum needed to accomplish your task.

How can you get conversion rates up?
Read below for our top 15 conversion rate enhancements!

Recently Completed

New Services

Our Top Lists For Yahoo Stores!

Dave has a top 10 list and we were jealous. So we made two top ten list and one top FIFTEEN!

Top 10 Cool Yahoo Store Enhancements

Top 10 Yahoo Store SEO Enhancements

and the greatest list of all................

*drum roll please*

Top 15 Enhancements For Conversion Rates and just in time for the Holidays!

New Packages And FREE Classes

Lot's of changes going on here at 1 Choice. Including 2 new packages that include quite a bit of features for your Yahoo! Store. Our premium package includes the following additions:

-  Multiple Inset Table $125.00 (INCLUDED) - Currently you are allowed to show 1 image and 1 inset image per page. If you need to show more images (ex. Colors, or styles) then the Multiple Insets will allow you to add up to 8 additional images.

- Dynamic Testimonials $75.00 (INCLUDED) - Testimonials help to increase sales. They promote trust and show that people are buying from your store. Instead of your customers seeing the same testimonial on each page, they will see a new testimonial each time they go to a new page. Grab their attention and their order!

- Add multiple items to the shopping cart $250.00 (INCLUDED) - With a single click your customers can add related items to their shopping cart instead of having to click on each item separately (For instance, if you are selling Bedding the sheets, the pillowcases, the comforter, etc. They will have the option to add one, two, or all items to their cart and only have to click add to cart one time.

- Shop By Price $200.00 (INCLUDED) - Add a page for any price range and automatically it will fill up with items in that price range. Example, Gifts Under $50.00. We can create a drop down box your different price ranges as well.

- Shop By Brand  $200.00 (INCLUDED) - Add a page for any brand and automatically it will fill up with items in that match the brand. We can create a drop down box of your brands as well.

- View All

Make sure to check out or Complete SEO Package as well.

For our current customers, if you would like to upgrade your store, let us know via email and we will get started right away!

(You only pay the difference between the package price you have and the package you want to upgrade to.)


Yahoo! has made creating a Google Sitemap user friendly! We have step by step instructions on getting yours up immediately!

Google Sitemaps is an easy way to tell Google about all the pages on your site, which pages are most important to you, and when those pages change, for a smarter crawl and fresher search results.

Find out how Google sees your site
Google Sitemaps also answers questions you might have about how Google sees your site. For example, you can learn about errors (such as if we're having trouble crawling your pages) and statistics (such as what search queries return your site in the results). Read More

1 Choice 4 Class

We have started our online course called Yahoo! Store Editor 101. The main focus of this course is to help you move around within the Yahoo! Store Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class is short and sweet and we are now offering this course free of charge to our customers. All that we ask is that at the end of your course, provide us with some feedback. Was the course easy or too hard? Did we explain things in ways that made sense or were you lost? Let us know how we did! We are asking you to grade us! Send your comments to support@1c4y.com

What is REALLY exciting is that store owners can use the course for teaching new employees! Instead of spending days trying to teach them how to use the store while also trying to take orders, get out orders, and everything else you have to do....You can give them the URL and have them complete the course by themselves. We hope to save you hours of time it would take to train them.

The class URL is http://www.1choice4ystoreclass.com

Sign Up a new account and them email us for the Activation Key. Please put Activation Key in the subject of your email. We will also be creating a downloadable ebook format as well for this course as well as our other courses.


  • SEO Class - Our online SEO course is tailored for the Yahoo! Store Owner. Learn what it takes to get top rankings in the search engines.
  • HTML Class - Have you always wondered how to make small changes to your font for color or bold? Perhaps you wanted to add a link in your text. This class will not go over every detail of HTML but it is perfect for a store owner that wants to complete simple easy tasks using HTML.
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2006 End Of The Year Newsletter

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