to McAfee, 70% of online sales are terminated because of trust issues. Online
shoppers want to know who they are doing business with and if that business can
How are you making them feel secure?
First, do you have a toll free number in your header where they can contact
you? If the answer is no, here are the common reasons:
Myth #1 - Toll Free Number is too expensive.
Truth - You can set up a toll free number for as little as $10.00 a month using
a service like Ring
Central or Freedom
Myth #2 - I will get more phone calls if I put a toll free number on my
Truth - You just might. Imagine how many more sales you will get though??? Try it
for 3 months and find out for sure.
#3 - I have to answer all phone calls if I put a phone number on my site.
Truth - When I started my first website and it was just me, I used
Freedom Voice to set
up a virtual system. Press 1 for sales, 2 for customer service, and 3 for order
status. When I was unable to answer the phone calls, the message would state
that we were sorry we were unable to take their call at this time. We were
currently in the warehouse shipping orders. Not one of our customers complained
and we still had an increase in conversion rates!
PLUS, when the busy Christmas season came around, I could send all the order
status phone calls over to a family member that was able to help me out so I
could concentrate on the phone calls that were calling to spend money!
Second, do you use trust symbols that your customers will recognize?
VeriSign, McAfee Secure
(formerly Hacker Safe), Control Scan, and the
Yahoo Store Badge.
***Important*** When you add trust
symbols to your website, place them in your header or top left of your
navigation. They do not do your website any good if they are at the bottom of
your page. Customers may get nervous before they ever scroll down to see those
I went to Petsmart and found that they actually put their trust symbol right
next to the add to cart image. They want their customers to know immediately
that it is safe to add that item to their cart.
See for yourself
absolutely LOVE LOVE LOVE the book Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash. In fact, we are giving this book away to all of our customers who purchase a Level 3 or above!
an excellent must read book for Yahoo Store Owners. Turn to page 90 of his book
and we find the rest of the risk reducers. As Tim Ash explains, "Risk reducers
are anything that lowers a visitor's anxiety. They help reassure the visitor
that bad things are unlikely to happen."
Here are Tim's tips!
Guarantees - If I don't like it, I can get my money back.
Policies - They have a no-hassle return policy.
Alternative transaction mechanisms - I can also complete my
transaction on the phone, by mail, or in person.
Trials and introductory offers - If I don't like it, I can
cancel before they charge my credit card.
Safe shopping symbols - My personal information will not be
Privacy symbols - I will not be spammed by this company, and my
e-mail won't be sold to spammers.
Go back to your website and make sure you are doing everything you can so
that your customers will trust you and let’s increase your conversion rates today!
Need help? Give us a call at 888-312-7839 and
schedule an appointment to have a website review. It costs you NOTHING,
but your time and will increase your conversion rates!
We are so excited about the launch of Yahoo! Web Analytics. In Yahoo! Web Analytics E-book Part 1, we help you to enable analytics into your Yahoo Store. Download your free copy of Yahoo Web Analytics E-book Part 1
Our first Affiliate e-book taught you the basics of Affiliate Marketing. In our second e-book, we learn which affiliate programs would be a right fit for your website.
Now it is time to start our own Affiliate Program. Download your free copy of ABC's of Affiliate Marketing Part3.
Our first Affiliate e-book taught you the basics of Affiliate Marketing. In
our second e-book, we learn which affiliate programs would be a right fit for
your website. We also learn how to look at the different programs and add the
links to your Yahoo Store.
Affiliate Marketing can also be a tad confusing at first. Most store owners
are not sure which way to go or even where to start.
BUT Affiliate Marketing can and will help you to increase your bottom line.
Aunesty Janssen, VP of Marketing for
Rolet explains, "Affiliate
Programs can create a large and effective sales force with minimal expense. Not
only is it a way to generate additional revenue, it is a powerful way to market
your business on the Internet, to drive traffic to your site, and gain new
customers." 1 Choice wants to help you learn the ABC's of Affiliate Marketing.
First make sure to listen to our radio
Janssen as she explains some of the basics of Affiliate Marketing.
Next, we are going to show you how to become an affiliate with our new
ABC's of Affiliate Marketing Part 1.
It also contains great secrets I use for getting TOP rankings!
of getting top rankings, I love the new Mentor Program!! It is really
helping store owners to see results! I am so proud of one our students who
went from no ranking at all in Google for a major keyword phrase to number
10 within a few weeks of joining. In MSN they went from number 56 to number
6 with that same keyword phrase. That is awesome!
How did they do it? They followed the steps in the Mentor Program and
learned how to add great content to their website!
post last week on the Google algorithm gave me the crazy idea to
actually attempt to write out a rough outline of what the formula might look
like. I've taken
softplus' suggestion and given it a go using a massively simplistic
Topical neighborhood of domain based on inlinks & outlinks
Historical use & links pattern to domain
Inbound Link Score
Age of links
Quality of domains sending links
Quality of pages sending links
Anchor text of links
Link quantity/weight metric (Pagerank or a variation)
Subject matter of linking pages/sites
Historical CTR to page in SERPs
Time users spend on page
Search requests for URL/domain
Historical visits/use of URL/domain by users GG can monitor
(toolbar, wifi, analytics, etc.)
Content Quality Score
Potentially given by hand for popular queries/pages
Provided by Google raters (remember
Machine-algos for rating text quality/readability/etc
Obviously, this isn't a perfect summation of the algorithm by any means,
but I have a strong suspicion that if we were to see the exact algorithm in
perfect form, we'd see that a lot of these factors are strongly reflected in
the weighting. There would most likely also be a lot of the factors from
this list, but for brevity's sake, I figured I'd keep this post short
What do you think? Any big oversights or complete goofs in the above
p.s. Yes - I do think Google is using manual
boosts, particularly when the query is of a navigational nature and they'd
like to place the source at #1, despite the fact that it might not be strong
enough to rank there by itself.
Recent Blog Tips
Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our
RSS feed or get email updates. If you use Twitter, you can get to know me
and get updates on new blog posts too.
1 Choice 4 Your Store is proud and honored to host the first and only
radio show for Yahoo Store owners. You can catch us live each and every Monday
6:00 PM - 7:00 PM Eastern (3:00 PM - 4:00 PM Pacific) on
If you have missed any of our shows, you can
click on the links below (Our Top 5 is listed with RED Stars):
****10/13/08 Show - Comparison Shopping and Wholesale Tips****
Dan Clarke, former CEO of VCommerce and present CEO of Specialty Retail
Shop, stopped by the show to talk about how multiple checkout pages can hurt
your online business. Did you know that online retails sales will increase
14.3 percent this year? Dan told us how smaller retail sites have a unique
opportunity to market their sites and explained how comparison-shopping
might be an ideal way to drive revenue.
Colette Marshall, Marketing Director at Worldwide Brands, ended the October
13 show with some great wholesale tips that are definitely worth the listen.
Learn why it is important to develop a strong relationship with your
suppliers for lasting success!
9/22/08 - Supplier Relationships and Online Marketing
The holiday season is right around the corner. Your relationship with your
wholesaler is critical during this time of year. Colette Marshall, Marketing
Director, from Worldwide Brands stopped by the show to talk with us about
minimum advertise price (MAP), tips for professionalism on the Web and
credit terms with better pricing.
Lisa Morgan, the SVP of Online Market World, gave her insight about the
upcoming Online Market World conference. Social media is on the top of
everyone’s marketing list. Lisa spoke about the importance of social media
and the mistakes people make along the way.
8/11/08 Show - Overcoming Cart Abandonment & Social Networking
In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment? www.upsellit.com
Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE! www.vastplanet.com
8/4/08 - Show - Outsourcing Tips & PCI Compliance
In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself, your family, and/or your business. Cathy Siciliano, Senior Director of Marketing, from Elance gives listeners tips for finding the right person for your outsourcing project! www.elance.com
The term PCI Compliance can seem very confusing to store owners whether you have been in business for 1 day or 1 decade. Listen now as Heather Varian Foster, Vice President of Marketing, for Control Scan explains more about the challenges merchants face trying to be PCI Compliant and the impact on their business. Heather also explains why banks are charging you a monthly fee for PCI compliance and how you can avoid those fees. www.controlscan.com
***7/28/08 Show - ABC's
of Affiliate Programs & PCI Compliance
Have you wondered how Affiliate Programs work? We will teach you the basics
of Affiliate Programs! What is an Affiliate? What is an Affiliate Program?
What is Affiliate Marketing? How can you use Affiliate Programs to increase
your sales? How can you use Affiliate Programs to increase your income?
Listen now as Aunesty Janssen, VP of Marketing for Rolet explains the ABC's
of Affiliate Marketing. www.rolet.com
We hear the term PCI Compliance a lot lately. What does it mean? Is your
Yahoo Store PCI Compliant? How are your processing your credit card orders?
Is your customers credit card information kept safe? Listen now for more
great information from Emerchant Discount.
7/21/08 Show -
Branding Your Yahoo Store, SEO Tips, & Yahoo Success Story
Eric and Scott help Yahoo Store owners with their left side navigation
issues as well as questions with niche stores. Should you have a website
with 1,000 products or 50,000 products? When working on your Yahoo Store
Design, what are things you need to pay attention to and what are some
common mistakes that storeowners make. Listen now for details!
Tom DaPrato, President of Ahl DaPrato, LLC, started his first Yahoo Store in
2002 with his partner Jay Ahl. Since then, they have grown to seven niche
internet stores. Tom shares his experience with Yahoo Stores and his
important tips for success including tips on pay per click marketing.
6/30/08 Show - Automate
Your Yahoo Store
Processing orders every day can become a very daunting task for Yahoo Store
Owners, but it doesn't have to be! An Order Management system can provide
you much needed relief. One system can synchronize inventory, complete
real-time order processing, send drop ship products out, automate email
management, and automate your payment processing. Think of the time you will
save! This will leave you with more time to concentrate on getting more
customers or spending time with your family. Make sure to mention that you
heard about Ordermotion on the Power Hour for a special offer!
Show - Keyword Research - The life blood of SEO*** Ken McGafin explains why keywords are so important for Yahoo Store Owner to
understand. Although you may know how customers are finding you, you may be
surprised to find out they are finding your products many different ways.
Are you optimizing your website for all the different keyword phrases your
customers are using? If not, you are losing sales. Click below to use
Wordtracker's free keyword research tool.
Wordtracker Free Keyword Research Tool
Ken also discusses the many opportunities that keyword research presents. By
understanding lateral keywords and long tail keywords, you can increase your
sales and increase your rankings. By creating keyword specific content
pages, you are getting a ROI that lasts a lifetime and will continue to
bring you additional income if done correctly. Click below to visit the
Wordtracker Academy and learn more.
Show - Product Sourcing w/ Worldwide Brands*** Worldwide Brands provides excellent information about the importance of
having the right products for your business and how to find those products
as well. Collette also shares information about the phenomenal new video
series that Worldwide Brands has just released on Beating the Recession
which can be found at:
PLUS Worldwide Brands is offering up great tools and amazing discounts! Make
sure to check out their blog for more details. You will not be disappointed!
I was honored to be a part of the video series that is guaranteed to help
many new and old store owners.
Show - Increasing Conversion Rates w/ Rob Snell*** Rob Snell, author of Yahoo Business for Dummies, provides real life tips and
information on increasing conversion rats for Yahoo Store. Tips include how
to find your conversion rate, how to track your conversion rates, and using
the new Checkout Manager. Rob discusses how to increase conversion rates by
building confidence, providing contact information, and trust symbols. Rob
Snell gives away a free copy of Chapter 21 of his book which discusses in
more detail how to increase your conversion rates. Send an email to
email@example.com to get your copy today!
1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not
associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.