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October 2009 Yahoo Store News

Welcome

What is the #1 reason for not being found in Google?

On October 26th our new radio show Ecom Experts premiered on WebmasterRadio.fm. Topic - SEO for eCommerce

We love our new home and we are very excited to get the radio show up and going again. We know how much many of you enjoyed our weekly show and want to make sure we bring the awesome information to you each and every week.

For our very first show, I invited Rob Snell to join me and talk about SEO for eCommerce.

Here is a little bit more about Rob Snell:

Rob Snell is a co-owner of Gun Dog Supply, an online specialty retailer of dog training collars and hunting dog supplies, and the managing partner of Snell Brothers, a consulting firm specializing in small business e-commerce and search marketing. Rob has extensive Yahoo Store experience with both family-owned stores and consulting clients. Since 1997, the Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo Stores that have generated millions and millions of dollars in online sales. He posts in his blog on a regular basis and Rob was selected by Wiley Computer Publishing to write the book "Starting a Yahoo Business For Dummies."

So what was the #1 reason why most people can't find their store in Google?

The answer is actually quite simple - content.

Most store owners will use the description given to them. If they take one sentence and look it up in Google, they will find 500 - 1,000 stores using the exact same product description.

GOOGLE WANTS UNIQUE RESULTS

Yes, I yelled that and I am sorry. However, we see too many store owners worry about title tags, description tags, links, and everything else. Yet their content is copied and not unique.

During my interview with Rob, he mentioned looking up a Garmin product. So let's do that now.

I am going to the Garmin website and finding a product. The Oregon 300 looks nice. Let's see how many retailers are using the very first sentence.


Garmin Results



Holy Cow!!! 10,700 websites are using the very first line from Garmin's website.

Ok, let's try the first sentence in the second paragraph.


Garmin Results



Still 689 online retailers are using the second paragraph.

Google wants to provide its users with UNIQUE results. Especially on the first page. So now let's take a look at what type of pages show up when we look for this product.


Garmin Results



Starting from the top:

#1 and #3 - Garmin Website

#2 and # 9 - Other retail websites you can purchase from

#4, #6, and # 7 - Shopping and Comparison websites

#5 and #10 - Garmin 300 Reviews

#8 and Highlighted in the middle - YouTube and Video

What does this information tell us?

If you are going to survive as an online retailer, your website has to be found. Videos are important for this product. Are you using video to sell your product? Comparison shopping sites are very important for this product. Are you being found in those comparison shopping websites? Product reviews are important. Have you wrote your own product reviews?

Speaking of product reviews, listen to Rob Snell as he tells us how he received a 40% conversion rate by using product reviews and learn more about writing unique content for your website. As you have just learned - it is THAT important!

Listen to SEO for eCommerce now.

Sincerely,

Shawna Fennell


Do you Twitter? Follow 1 Choice for headlines only. If you want to get our blog postings and want to get personal with me, follow ShawnaFennell.

P.S.

Need help? Give us a call at 888-312-7839 and schedule an appointment to have a website review. It costs you NOTHING, but your time and will increase your conversion rates!




Upcoming Webinars
Date and Time Description Register
Wed, Nov 4, 2009 2:00 PM - 3:00 PM EST Yahoo Stores and Your Ecommerce Success
Shawna Fennell, 1 Choice 4 Your Store

Description:
Are you ready to learn how easy it is to open a new Yahoo Store? for business in just 5 easy steps? Within an hour we will go through each step and open our new Yahoo Store for business!
Watch Rebroadcast
Wed, Nov 11, 2009 9:00 PM to Thu, Nov 12, 2009 10:00 AM PST Holiday Twitter Backgrounds
Shawna Fennell, 1 Choice 4 Your Store

Description:
Want to learn how to create your own holiday Twitter background? Learn how to create a custom background for Thanksgiving, Christmas, Valentines, and all the holiday seasons. This is a great way to showcase seasonal products or just spice up your Twitter pages.
Watch Rebroadcast


New Services
Getting Ready For The Holidays KitGetting Ready for the Holidays Kit

This is a very special Getting Ready for the Holidays Kit created for ecomerce and website owners. Everything you need to get ready for the holidays. Create special graphics for your website and increase sales

Get your copy of Getting Ready for the Holidays Kit




Twitter For BusinessDid you catch Twitter for Business? Don't take my word for it. Read a recent testimonial!

You know what they say...you follow my tweets, I'll follow yours...or something like that. You need to watch an excellent video from 1 Choice 4 Your Store on Twitter for Business. We started the plan Sunday afternoon and went from 7 followers to 175 in 24 hours. Already seeing some traffic to our site from Twitter.

Get your copy of Twitter For Business and start driving traffic from Twitter today!




Customize Store GoodiesIf you are a do-it-yourselfer, you will love the Customize Your Yahoo Store Goodies Kit?

We understand that when you are first starting out, you can not afford to hire a designer. This kit will help you customize the look and feel of your Yahoo Store.

Get your copy of Customize Your Yahoo Store Goodies Kit and make your store stand out!



Don't forget to download our e-books!

Scientific AdvertisingFREE eBook 350 Social Media Tactics

This book is broken up into 7 different parts. You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics




Relevancy Is QueenDid you read our last SEO e-book?

Relevancy is Queen has gotten rave reviews!

If content is king, then relevancy is queen! Find out how being relevant can get you to #1 in the search engines today!

Plus, it's free!!






Featured Video Tutorial


We held an online event UNLIKE any other. 21 Webinars in 1 weekend. Check out this video showing you how Universal Search is changing the SEO game. You can't just focus on being ranked number 1 for your website. You need to also focus on images, videos, and news content. Learn more by visiting the New Life Event website and watching the entire webinar rebroadcast.



Major changes to Google Product Search now require all Yahoo Store owners to enable the condition field in Catalog Manager in order for their products to be found.

We have created a simple and easy to use tutorial to get you back on track and back in Google Product Search.






New Life Event

I am so excited to tell you about our New Life Event!

We held 21 webinars in ONE weekend aimed at helping you to:

  • Increase your rankings
  • Increase the amount of  traffic coming to your site
  • Increase your conversion rates
  • Increase sales
  • Increase the size of your mailing list
  • And much much more!

The event was completely FREE and you can watch the rebroadcasts of the webinars by going to www.newlifeevent.com



Recent Blog Tips

Make sure you are subscribed to our blog! Over the next few weeks we are going to expand on each aspect we discussed above in more detail. We have lots of choices to keep up with our blog. You can subscribe to our RSS feed or get email updates. If you use Twitter, you can get to know me and get updates on new blog posts too.



Recently Interviewed

1 Choice 4 Your Store is proud and honored to host the first and only radio show for Yahoo Store owners. We are currently on hiatus while we transfer our show over to Webmaster Radio. We should be back on the air in the middle of October!

If you have missed any of our shows, you can click on the links below (Our Top Listened to shows are listed with RED Stars):

  • ****Episode 22 - Stupid Yahoo Web Analytics Tricks - Rob Snell ****
    Rob Snell, author of Starting a Yahoo! Business For Dummies, stopped by Power Hour for an extended visit. Rob recently returned from PubCon with loads of information for you. Yahoo! Web Analytics has been released and Rob explains how the power of this software can help you gain valuable information with one click of a button.

    Analytics is an important part of your Yahoo! Small Business success. Rob explains why this information will help your conversion rates.

    Did you know that 98 percent of viewers on your Web site are not purchasing from your site? Rob explains why you need to know which channels are the best to drive traffic into sales on your site. Rob uses real Yahoo Analytics numbers to explain the importance of utilizing this new tool. Education is powerful and this data will allow you to educate yourself and help your Yahoo! Store.

    Analytics and trends go hand in hand. Rob tells you which trends are what you need to be looking at with your analytics data. Rob set up a special Web page for Power Hour listeners that is packed with information on Yahoo! Web Analytics. Listen to this show to access this unbelievable free educational information

  • Episode 21 - Online Marketing to Drive Sales and PCI Compliance
    Eric Weckert, owner of Drive Marketing Group and former Yahoo Sales Manager in their online advertising solutions department joined us this week to share the hottest marketing tips for the holidays. What is search marketing? How much should you spend? How is price determined? All your questions answered and much more! Plus, Eric is offering all listeners free analysis of their current online marketing accounts and/or develop recommendations if they are not. He is also offering 3 free months of account management to anyone that signs up for the offer. www.drivemg.com
    Our friend Ron Pereira, from Top Right, gave us some fantastic e-mail marketing advice. Can you still get started with e-mail marketing in time for the holiday season? Ron tells you how to get started on e-mail marketing with the basic steps. If you are an experienced e-mail marketer, listen to Ron's great technique he tells us about on the show. TopRight. Plus, Bill Dumont, from Emerchant Discount, spoke with us about the new PCI Compliance rules and how to protect your customers information this holiday season. Emerchant Discount

  • Episode 20 - Reducing Overhead & Recession Busting Tips
    America's current economic status has dented the majority of industries big and small. Many companies are reducing their overhead to deflect the current economic downfall. Jay Blazensky, of RingCentral, stopped by to speak with us about how RingCentral can help you cut costs, yet keep, if not increase, productivity. RingCentral recently conducted a survey and found that an amazing 75 percent of respondents have been negatively effected by the economy. Let Jay tell you how RingCentral can help. www.ringcentral.com

    Cathy Siciliano, Senior Director of Marketing at Elance.com dropped by the show to share some recession-busting tips for small businesses. Cathy also told us about how online freelancers can help you maintain or boost your sales on this exciting edition of Power Hour. Elance

  • Episode 19 - Increase Retention w/Video and Making Affiliate Programs Work
    Dave Toole, from Media Mobz, stopped by the show to talk about the importance of video in reaching out to your customers. Video is able to increase retention levels by over 300 percent. Dave spoke to us about ways to market and promote with the use of video. Did you know that video is an important part of Search Engine Optimization? It is and we tell you why. www.mediamobz.com

    J.P. Diaz, of Superior Affiliate Management, broke down exactly what affiliate marketing is and how it can is important to your business. Your small niche products can be a perfect fit for affiliate networks. Do you want to become an affiliate? J.P. will tell you how on this exciting new edition of Power Hour. Affiliate Marketing Part 2 E-Book

  • ****Episode 18 - Automate Your Yahoo Store, Neuroeconomics, & 3 R's of Merchant Accounts****
    Mailware is a backoffice system for mail order companies. Bruce Kowkabany, from Mailware, stopped by the show to talk about the services the company offers and Bruce talked about how Mailware has specific features built in for the Yahoo Store. Mailware is a backoffice system for mail order companies. It can take the order from creation to completion and then follow up with reports (ad tracking, RFM, profitability) and back end solicitations (emails, mailings etc.). Learn more about this great program for Yahoo Store owners by listening now! www.mailware.com

    Why are colors important to your Web site? Neuroeconomics would be the answer. Rene Barnett stopped by the show to tell us how Neuroeconomics works with your Yahoo Store and how you can increase sales by paying attention to how the brain works. Plus our friend Bill Dumont, from E-Merchant Discount, told us about the 3 Rʼs when selecting a merchant account provider. www.emerchantdiscount.com

  • ****Episode 17 - Comparison Shopping and Wholesale Tips****
    Dan Clarke, former CEO of VCommerce and present CEO of Specialty Retail Shop, stopped by the show to talk about how multiple checkout pages can hurt your online business. Did you know that online retails sales will increase 14.3 percent this year? Dan told us how smaller retail sites have a unique opportunity to market their sites and explained how comparison-shopping might be an ideal way to drive revenue. partners.winbuyer.com

    Colette Marshall, Marketing Director at Worldwide Brands, ended the October 13 show with some great wholesale tips that are definitely worth the listen. Learn why it is important to develop a strong relationship with your suppliers for lasting success! www.worldwidebrands.com

  • Episode 15 - Overcoming Cart Abandonment & Social Networking
    In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment? www.upsellit.com

    Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE! www.vastplanet.com

    ****Episode 9 - Keyword Research - The life blood of SEO***
    Ken McGafin explains why keywords are so important for Yahoo Store Owner to understand. Although you may know how customers are finding you, you may be surprised to find out they are finding your products many different ways. Are you optimizing your website for all the different keyword phrases your customers are using? If not, you are losing sales. Click below to use Wordtracker's free keyword research tool.
    Wordtracker Free Keyword Research Tool

    Ken also discusses the many opportunities that keyword research presents. By understanding lateral keywords and long tail keywords, you can increase your sales and increase your rankings. By creating keyword specific content pages, you are getting a ROI that lasts a lifetime and will continue to bring you additional income if done correctly. Click below to visit the Wordtracker Academy and learn more.
    Wordtracker Academy
     
  • ***Episode 6 - Product Sourcing w/ Worldwide Brands***
    Worldwide Brands provides excellent information about the importance of having the right products for your business and how to find those products as well. Collette also shares information about the phenomenal new video series that Worldwide Brands has just released on Beating the Recession which can be found at: http://blog.worldwidebrands.com/

    PLUS Worldwide Brands is offering up great tools and amazing discounts! Make sure to check out their blog for more details. You will not be disappointed!

    I was honored to be a part of the video series that is guaranteed to help many new and old store owners.
     
  • ***Episode 5 - Increasing Conversion Rates w/ Rob Snell***
    Rob Snell, author of Yahoo Business for Dummies, provides real life tips and information on increasing conversion rats for Yahoo Store. Tips include how to find your conversion rate, how to track your conversion rates, and using the new Checkout Manager. Rob discusses how to increase conversion rates by building confidence, providing contact information, and trust symbols. Rob Snell gives away a free copy of Chapter 21 of his book which discusses in more detail how to increase your conversion rates. Send an email to info@powerhourradioshow.com to get your copy today!


1 Choice 4 Your Store is an authorized Yahoo Store Partner. However, its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.

October 2009 Yahoo Store News

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