What is the #1 reason for not being found in Google?
On October 26th our new radio show Ecom Experts premiered on
WebmasterRadio.fm. Topic -
SEO for eCommerce
We love our new home and we are very excited to get the radio show up and
going again. We know how much many of you enjoyed our weekly show and want to
make sure we bring the awesome information to you each and every week.
Rob Snell is a co-owner of Gun Dog Supply, an online specialty retailer of dog training collars and hunting dog supplies, and the managing partner of Snell Brothers, a consulting firm specializing in small business e-commerce and search marketing. Rob has extensive Yahoo Store experience with both family-owned stores and consulting clients. Since 1997, the Snell Brothers have designed, developed, marketed and/or maintained hundreds of Yahoo Stores that have generated millions and millions of dollars in online sales. He posts in his
blog on a regular basis
and Rob was selected by Wiley Computer Publishing to write the book "Starting a Yahoo Business For Dummies."
So what was the #1 reason why most people can't find their store in Google?
The answer is actually quite simple - content.
Most store owners
will use the description given to them. If they take one sentence and look
it up in Google, they will find 500 - 1,000 stores using the exact same
GOOGLE WANTS UNIQUE RESULTS
Yes, I yelled
that and I am sorry. However, we see too many store owners worry about title
tags, description tags, links, and everything else. Yet their content is
copied and not unique.
During my interview with Rob, he mentioned
looking up a Garmin product. So let's do that now.
I am going to the
Garmin website and finding a product. The
Oregon 300 looks nice. Let's see
how many retailers are using the very first sentence.
Holy Cow!!! 10,700 websites are using the very first line from Garmin's
Ok, let's try the first sentence in the second paragraph.
Still 689 online retailers are using the second paragraph.
to provide its users with UNIQUE results. Especially on the first page. So
now let's take a look at what type of pages show up when we look for this
Starting from the top:
#1 and #3 - Garmin Website
# 9 - Other retail websites you can purchase from
#4, #6, and # 7 -
Shopping and Comparison websites
#5 and #10 - Garmin 300 Reviews
#8 and Highlighted in the middle - YouTube and Video
this information tell us?
If you are going to survive as an
online retailer, your website has to be found. Videos are important for this
product. Are you using video to sell your product? Comparison shopping sites
are very important for this product. Are you being found in those comparison
shopping websites? Product reviews are important. Have you wrote your own
Speaking of product reviews, listen to Rob Snell as
he tells us how he received a 40% conversion rate by using product reviews
and learn more about writing unique content for your website. As you have
just learned - it is THAT important!
Want to learn how to create your own holiday Twitter background? Learn how to create a custom background for Thanksgiving, Christmas, Valentines, and all the holiday seasons. This is a great way to showcase seasonal products or just spice up your Twitter pages.
This is a very special Getting Ready for the Holidays Kit created for ecomerce and website owners. Everything you need to get ready for the holidays. Create special graphics for your website and increase sales
You know what they say...you follow my tweets, I'll follow yours...or something like that. You need to watch an excellent video from 1 Choice 4 Your Store on Twitter for Business. We started the plan Sunday afternoon and went from 7 followers to 175 in 24 hours. Already seeing some traffic to our site from Twitter.
This book is broken up into 7 different parts.
You will learn: 50 Digg Tactics, 50 LinkedIn Tactics, 50 Squidoo Tactics, 50 StumbleUpon Tactics, 50 Twitter Tactics, 50 Yahoo Answers Tactics, and 50 YouTube Tactics. Download your free copy of 350 Social Media Tactics
We held an online event UNLIKE any other. 21
Webinars in 1 weekend. Check out this video showing you how Universal Search is changing the SEO game. You can't just focus on being ranked number 1 for your website. You need to also focus on images, videos, and news content. Learn more by visiting the New Life Event website and watching the entire webinar rebroadcast.
Major changes to Google Product Search now require all Yahoo Store owners to enable the condition field in Catalog Manager in order for their products to be found.
We have created a simple and easy to use tutorial to get you back on track and back in Google Product Search.
New Life Event
I am so excited to tell you about our New Life Event!
We held 21 webinars in ONE weekend aimed at helping you to:
Increase your rankings
Increase the amount of traffic coming to your site
Increase your conversion rates
Increase the size of your mailing list
And much much more!
The event was completely FREE and you can watch the rebroadcasts of the
webinars by going to www.newlifeevent.com
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1 Choice 4 Your Store is proud and honored to host the first and only
radio show for Yahoo Store owners. We are currently on hiatus while we transfer our show over to Webmaster Radio. We should be back on the air in the middle of October!
If you have missed any of our shows, you can
click on the links below (Our Top Listened to shows are listed with RED Stars):
Analytics is an important part of your Yahoo! Small Business success.
Rob explains why this information will help your conversion rates.
Did you know that 98 percent of viewers on your Web site are not purchasing from
your site? Rob explains why you need to know which channels are the best to
drive traffic into sales on your site. Rob uses real Yahoo Analytics numbers to
explain the importance of utilizing this new tool. Education is powerful and
this data will allow you to educate yourself and help your Yahoo! Store.
Analytics and trends go hand in hand. Rob tells you which trends are what you
need to be looking at with your analytics data. Rob set up a
page for Power Hour listeners that is packed with information on Yahoo! Web
Analytics. Listen to this show to access this unbelievable free educational
Episode 21 -
Online Marketing to Drive Sales and PCI Compliance
Eric Weckert, owner of Drive Marketing Group and former Yahoo Sales Manager in their online advertising solutions department joined us this week to share the hottest marketing tips for the holidays. What is search marketing? How much should you spend? How is price determined? All your questions answered and much more! Plus, Eric is offering all listeners free analysis of their current online marketing accounts and/or develop recommendations if they are not. He is also offering 3 free months of account management to anyone that signs up for the offer.
Our friend Ron Pereira, from Top Right, gave us some fantastic e-mail marketing advice. Can you still get started with e-mail marketing in time for the holiday season? Ron tells you how to get started on e-mail marketing with the basic steps. If you are an experienced e-mail marketer, listen to Ron's great technique he tells us about on the show.
Plus, Bill Dumont, from Emerchant Discount, spoke with us about the new PCI Compliance rules and how to protect your customers information this holiday season.
Episode 20 -
Reducing Overhead & Recession Busting Tips
America's current economic status has dented the majority of industries big and small. Many companies are reducing their overhead to deflect the current economic downfall. Jay Blazensky, of RingCentral, stopped by to speak with us about how RingCentral can help you cut costs, yet keep, if not increase, productivity. RingCentral recently conducted a survey and found that an amazing 75 percent of respondents have been negatively effected by the economy. Let Jay tell you how RingCentral can help.
Cathy Siciliano, Senior Director of Marketing at Elance.com dropped by the show to share some recession-busting tips for small businesses. Cathy also told us about how online freelancers can help you maintain or boost your sales on this exciting edition of Power Hour.
J.P. Diaz, of Superior Affiliate Management, broke down exactly what
affiliate marketing is and how it can is important to your business.
Your small niche products can be a perfect fit for affiliate networks.
Do you want to become an affiliate? J.P. will tell you how on this
exciting new edition of Power Hour.
Affiliate Marketing Part 2 E-Book
18 - Automate Your Yahoo Store, Neuroeconomics, & 3 R's of Merchant Accounts****
Mailware is a backoffice system for mail order companies. Bruce
Kowkabany, from Mailware, stopped by the show to talk about the services
the company offers and Bruce talked about how Mailware has specific
features built in for the Yahoo Store. Mailware is a backoffice system
for mail order companies. It can take the order from creation to
completion and then follow up with reports (ad tracking, RFM,
profitability) and back end solicitations (emails, mailings etc.). Learn
more about this great program for Yahoo Store owners by listening now!
Why are colors important to your Web site? Neuroeconomics would be the
answer. Rene Barnett stopped by the show to tell us how Neuroeconomics
works with your Yahoo Store and how you can increase sales by paying
attention to how the brain works. Plus our friend Bill Dumont, from
E-Merchant Discount, told us about the 3 Rʼs when selecting a merchant
17 - Comparison Shopping and Wholesale Tips****
Dan Clarke, former CEO of VCommerce and present CEO of Specialty Retail
Shop, stopped by the show to talk about how multiple checkout pages can hurt
your online business. Did you know that online retails sales will increase
14.3 percent this year? Dan told us how smaller retail sites have a unique
opportunity to market their sites and explained how comparison-shopping
might be an ideal way to drive revenue.
Colette Marshall, Marketing Director at Worldwide Brands, ended the October
13 show with some great wholesale tips that are definitely worth the listen.
Learn why it is important to develop a strong relationship with your
suppliers for lasting success!
Episode 15 - Overcoming Cart Abandonment & Social Networking
In a recent survey conducted by Harris Interactive and Elance.com, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment? www.upsellit.com
Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE! www.vastplanet.com
9 - Keyword Research - The life blood of SEO*** Ken McGafin explains why keywords are so important for Yahoo Store Owner to
understand. Although you may know how customers are finding you, you may be
surprised to find out they are finding your products many different ways.
Are you optimizing your website for all the different keyword phrases your
customers are using? If not, you are losing sales. Click below to use
Wordtracker's free keyword research tool. Wordtracker Free Keyword Research Tool
Ken also discusses the many opportunities that keyword research presents. By
understanding lateral keywords and long tail keywords, you can increase your
sales and increase your rankings. By creating keyword specific content
pages, you are getting a ROI that lasts a lifetime and will continue to
bring you additional income if done correctly. Click below to visit the
Wordtracker Academy and learn more. Wordtracker Academy
6 - Product Sourcing w/ Worldwide Brands*** Worldwide Brands provides excellent information about the importance of
having the right products for your business and how to find those products
as well. Collette also shares information about the phenomenal new video
series that Worldwide Brands has just released on Beating the Recession
which can be found at:
PLUS Worldwide Brands is offering up great tools and amazing discounts! Make
sure to check out their blog for more details. You will not be disappointed!
I was honored to be a part of the video series that is guaranteed to help
many new and old store owners.
***Episode 5 - Increasing Conversion Rates w/ Rob Snell*** Rob Snell, author of Yahoo Business for Dummies, provides real life tips and
information on increasing conversion rats for Yahoo Store. Tips include how
to find your conversion rate, how to track your conversion rates, and using
the new Checkout Manager. Rob discusses how to increase conversion rates by
building confidence, providing contact information, and trust symbols. Rob
Snell gives away a free copy of Chapter 21 of his book which discusses in
more detail how to increase your conversion rates. Send an email to
firstname.lastname@example.org to get your copy today!
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